Simon will consider how we can use a deeper understanding of value and impact to survive in an ever more competitive and confusing digital landscape. How do the cultural, heritage or creative sectors cope with the twin challenges of meeting the public desire for digital content whilst maintaining their curatorial responsibilities within what could be considered an unfunded mandate? Simon will investigate the values and benefits of digital with a consideration of the risks we face in what he refers to as the Digital Death Spiral. Simon will propose one solution in particular, The Balanced Value Impact Model (BVI Model) that he has recently developed. The BVI Model draws evidence from a wide range of sources to provide a compelling account of the means of measuring the impact of digital resources and using evidence to advocate how change benefits people. Simon will argue that putting people at the centre of our strategic thinking is both the most challenging and satisfying action we can take in securing our digital futures.