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  1. 1. From entrepreneur to Google George Saliaris-Fasseas Country Manager, Greece Presentation @ OpenCoffee Athens, 4/11/2008 some thoughts on entrepreneurship
  2. 2. Summing up the Attitude <ul><li>-Father: ‘Everything that is scarce is expensive. A good horse is very scarce and hence very expensive! </li></ul><ul><li>-Son: ‘How come? </li></ul><ul><li>Isn’t a cheap good horse even scarcier?’ </li></ul><ul><li>(Streissler, 1973) </li></ul>opencoffee 4/11/2008
  3. 3. Another viewpoint <ul><li>Entrepreneurs are not nice people… </li></ul><ul><li>…’ nice guys do not win’ </li></ul><ul><li>(Collins et al, 1964) </li></ul>opencoffee 4/11/2008
  4. 4. University opencoffee 4/11/2008
  5. 5. Procurement Manager opencoffee 4/11/2008
  6. 6. The opportunity <ul><li>Making things: </li></ul><ul><li>SIMPLER, BETTER, CHEAPER </li></ul>opencoffee 4/11/2008
  7. 7. The Navy (1996) opencoffee 4/11/2008
  8. 8. Managing Partner (2000) opencoffee 4/11/2008
  9. 9. WIBI? <ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul><ul><li>WIBI </li></ul>opencoffee 4/11/2008
  10. 10. my first book <ul><li>Relationship Marketing στο Διαδίκτυο </li></ul><ul><li>‘ Αμφίδρομη Διαφήμιση </li></ul><ul><li>Δυναμική Επικοινωνία </li></ul><ul><li>στην Εποχή της Πληροφορίας ’ </li></ul><ul><li>(2002, Libris Tech) </li></ul>opencoffee 4/11/2008
  11. 11. Managing Director OgilvyOne (2005) <ul><li>People </li></ul><ul><li>Focus </li></ul><ul><li>5 star program </li></ul>opencoffee 4/11/2008
  12. 12. OgilvyOne Awards <ul><li>2008 </li></ul><ul><ul><li>Gold in IAB mixx (best international campaign) </li></ul></ul><ul><ul><li>24 Ermis Awards (most awarded company in Greece again!) </li></ul></ul><ul><ul><li>Grand Ermis in ‘Ermis Web’ & ‘Ermis Direct’, Innovation Award in ‘Ermis Direct’ </li></ul></ul><ul><li>2007 </li></ul><ul><ul><li>24 Ermis Awards (most awarded company in Greece) </li></ul></ul><ul><ul><li>Grand Ermis in ‘Ermis Web’, Innovation Award in ‘Ermis Direct’ </li></ul></ul><ul><li>2006 </li></ul><ul><ul><li>9 Ermis Awards </li></ul></ul><ul><ul><ul><li>6 “Ermis Web” and 3 “Ermis Direct” awards </li></ul></ul></ul><ul><ul><ul><li>Awarded the only Ermis Gold given to an interactive campaign </li></ul></ul></ul><ul><li>2005 </li></ul><ul><ul><li>5 Ermis Awards </li></ul></ul><ul><ul><ul><li>3 “Ermis Web” and 1 “Ermis Direct” awards </li></ul></ul></ul><ul><ul><ul><li>Grand Ermis in ‘Ermis Web’ category </li></ul></ul></ul>opencoffee 4/11/2008
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  15. 15. Vodafone “Livefeeds” viral campaign
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  17. 17. The girl on the web, calls the user on the phone!
  18. 18. Showcasing the service through storyline
  19. 19. … and finally delivering the brand message
  20. 20. The McKinsey Mind Business Need Competitive Organizational Financial Operational Managing Team Client Self Analyzing Framing Designing Gathering Interpreting Presenting Structure Buy-In Implementation Dedication Reaction Completion Iteration Leadership Vision Inspiration Delegation Problem Intuition Data Solution Rasiel & Friga (2002) opencoffee 4/11/2008
  21. 21. 5 frogs <ul><li>5 FROGS ARE SITTING ON A LOG. </li></ul><ul><li>4 DECIDE TO JUMP OFF. </li></ul><ul><li>HOW MANY ARE THERE ON THE LOG ? </li></ul><ul><li>5 , BECAUSE THERE IS DIFFERENCE BETWEEN </li></ul><ul><li>DECIDING AND DOING </li></ul>opencoffee 4/11/2008
  22. 22. Country Manager, Greece
  23. 23. My priorities <ul><li>Grow internet in Greece </li></ul><ul><li>AdWords </li></ul><ul><li>AdSense </li></ul><ul><li>Be more Local / Products (PLEASE report issues/problems/ideas) </li></ul><ul><li>Be an engine of economic growth (particularly for SMBs) </li></ul><ul><li>Partnerships </li></ul>
  24. 24. Some Projects of interest <ul><li>Google things to do </li></ul><ul><li> </li></ul><ul><li>Google Online Marketing Challenge (Classes register until 23 rd January) </li></ul><ul><li> </li></ul><ul><li>Google Anita Borg Scholarship- EMENA (Submit by 26 th January) </li></ul><ul><li> </li></ul><ul><li>Project 10^100. (Voting begins 27 th January) </li></ul><ul><li> </li></ul>
  25. 25. Thank you <ul><li>[email_address] </li></ul>
  26. 26. Culture, Collaboration, and Speed: A View of Google’s Bottoms-up Drive Innovation Taken from a presentation of Nelson Mattos Vice President, EMEA Engineering
  27. 27. The Challenge of Innovating Globally <ul><li>How do we stay innovative and agile with so many products, so many languages, and so many engineers and product managers in different countries? </li></ul>
  28. 28. Start with a mission that withstands the test of time <ul><ul><li>We believe in democratising access to the world’s information. </li></ul></ul><ul><ul><li>The best search engine should give you exactly what you want. </li></ul></ul><ul><ul><li>People should have access to information whenever they want, and however they want it. </li></ul></ul><ul><ul><li>Keep it open. </li></ul></ul><ul><ul><li>The litmus test: does it stand the test of time? </li></ul></ul>
  29. 29. The Dos and Don’ts <ul><li>We Don’t… </li></ul><ul><li>… do traditional product management: incremental features, ROI / finance driven, pie charts, etc. </li></ul><ul><li>… think small, niche solutions, short-term thinking, incremental improvement, vertical solutions </li></ul><ul><li>… go it alone -- all information and vision must be shared across all teams </li></ul><ul><li>… forget our guiding principle: users come first, not money </li></ul>
  30. 30. Create a culture of Dos <ul><li>Six Rules of Innovation </li></ul>
  31. 31. 1. Hire the best
  32. 32. 2. 20% is at our core
  33. 33. 20 Percent Projects Make a Difference Google News Simulator in Google Earth Google Romansch
  34. 34. 3. Transparency
  35. 35. Google Trends
  36. 36. 4. Data, data, data
  37. 37. Google Labs
  38. 38. 5. Users come first
  39. 39. Speed matters
  40. 40. iGoogle