Bma adam blitzer

325 views

Published on

Keynote by Adam Blitzer at B2B Risng BMA event

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
325
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Have DEG come up to introduce Adam Blitzer
  • How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
  • How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
  • How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
  • How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
  • How do we use them? To figure out these best practices I took an unconviential approach. I asked people. If you ask marketers what they focus on, you’re likely to get their idea, and not the correct answer. You have to go to the source, and figure it out. Best practices are figured out, so lets figure them out.
  • Bma adam blitzer

    1. 1. Keynote AddressAdam Blitzer
    2. 2. State ofDemand2013Adam BlitzerVP B2B Marketing AutomationPardot, an ExactTarget Company@adamblitzer
    3. 3. OverviewResearch onConsumersCurrent State1:Research onCompanies2:3:STATE OF DEMAND/OVERVIEW/2013@adamblitze
    4. 4. STATE OF DEMAND/INTRO/2013SonKaiJacobBlitzer@adamblitze
    5. 5. STATE OF DEMAND/INTRO/2013JudoJapan@adamblitze
    6. 6. STATE OF DEMAND/INTRO/2013StartupITookaChance@adamblitze
    7. 7. STATE OF DEMAND/INTRO/2013Email MarketingRecovery@adamblitze
    8. 8. STATE OF DEMAND/INTRO/2013Startup part deuxItookanotherchance@adamblitze
    9. 9. STATE OF DEMAND/INTRO/2013AcquisitionThatonestuck@adamblitze
    10. 10. STATS2013CONTENTCONSUMER BEHAVIORSETH GODINSUPPLY AND DEMANDINCREASE IN CHANNELS@adamblitze
    11. 11. STATE OF DEMAND/STATS/2013NASAMOREPOWER INA GOOGLESEARCH,THAN ALLOF NASAHAD IN 1960TO PUT AMAN ONTHE MOON @adamblitze
    12. 12. STATE OF DEMAND/STATS/2013ConsumerExecutiveBoard@adamblitze
    13. 13. CONTENTCONTENTSTATE OF DEMAND/STATS/2013- Seth Godin (1999)@adamblitze
    14. 14. STATE OF DEMAND/STATS/201319605 marketingChanels201360+marketingChanels2020100’s ofmarketingChanelsPrintRadioTelevisionDirectMailFaxTelemarketingInternetEmailFacebook@adamblitze
    15. 15. STATE OF DEMAND/STATS/2013294 BillionEmails2 MillionBlog Posts250 MillionPhotosPERDAY @adamblitze
    16. 16. RELEVANTENGAGINGSTATE OF DEMAND/STATS/2013-Jay Baer (2012) @adamblitze
    17. 17. SHORTFORMSSTATE OF DEMAND/STATS/2013- Seth Godin (1999)@adamblitze
    18. 18. STATE OF DEMAND/STATS/201368%Lie on a regularbasis oncustomquestions65%Give the wrongphone numberon a regularbasisPeople will lie when made to answerquestions@adamblitze
    19. 19. TRACKP E O P LESTATE OF DEMAND/STATS/2013- Seth Godin (1999)@adamblitze
    20. 20. STATE OF DEMAND/CONSUMERS/SURVEYProspectsMarketer@adamblitze
    21. 21. STATE OF DEMAND/CONSUMERS/SURVEYProspectsMarketerRead 50 pages,and downloadeda white paperRead 3 pages,and downloadeda white paperHas not doneanything in 60daysRead 3 pages,and downloadeda white paper@adamblitze
    22. 22. STATE OF DEMAND/STATS/201319605 marketingChanels201360+ marketingChanelsContentConvert usingformsInboundsearchTools StrategyWho’s doing itBest?Outboundemail@adamblitze
    23. 23. COMPANIES2013FORTUNE 500MID MARKETSMBFASTEST GROWING
    24. 24. STATE OF DEMAND/COMPANIES/FOURTUNE-500500Fortune @adamblitze
    25. 25. STATE OF DEMAND/COMPANIES/FOURTUNE-500Enterprise@adamblitze
    26. 26. STATE OF DEMAND/COMPANIES/FOURTUNE-500MidMark @adamblitze
    27. 27. STATE OF DEMAND/COMPANIES/FOURTUNE-500MidMarket@adamblitze
    28. 28. STATE OF DEMAND/COMPANIES/FOURTUNE-500SmallBusines@adamblitze
    29. 29. STATE OF DEMAND/COMPANIES/FOURTUNE-500SmallBusiness@adamblitze
    30. 30. STATE OF DEMAND/COMPANIES/FOURTUNE-500SaaSCompanies@adamblitze
    31. 31. STATE OF DEMAND/COMPANIES/FOURTUNE-500SaaSCompanies@adamblitze
    32. 32. BestPracticesFormsMarketingAutomationBest PracticesEnterpriseMidMarketSmallBusinessesSTATE OF DEMAND/COMPANIES/FOURTUNE-500@adamblitze
    33. 33. STATE OF DEMAND/COMPANIES/FOURTUNE-500SaaSCompanies@adamblitze
    34. 34. CONSUMER2013RESEARCH CYCLELEGNTH OF CONTENTEMAILWANTSNEEDS@adamblitze
    35. 35. LifeCycle Understandinghow consumersfind information tomake informeddecisions@adamblitze
    36. 36. STATE OF DEMAND/CONSUMERS/SURVEYResearchofPurchaseOf surveyrespondentsstart theirsearches onGoogle.96%@adamblitze
    37. 37. STATE OF DEMAND/CONSUMERS/SURVEYResearchofPurchaseAgree: “As my searchdeepens on a subject, mysearch terms usuallybecome more refined aswell.”99%@adamblitze
    38. 38. STATE OF DEMAND/CONSUMERS/SURVEY76% go backto GoogleContentEngagementtimes toresearch apurchase@adamblitze
    39. 39. STATE OF DEMAND/CONSUMERS/SURVEYDiagramofResearch STARTLEARN&CHANGELEARN&CHANGE@adamblitze
    40. 40. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesLifeCycle@adamblitze
    41. 41. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesLifeCycle@adamblitze
    42. 42. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesLifeCycle@adamblitze
    43. 43. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesContentMindset byStage@adamblitze
    44. 44. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesContentContent byStage@adamblitze
    45. 45. STATE OF DEMAND/CONSUMERS/SURVEYHigher Price = More Stages of ResearchContentEngagement91%Agree: Price and Amount ofresearch are directlycorrelated.@adamblitze
    46. 46. Research Understandinghow consumersgatherinformation tomake informeddecisions@adamblitze
    47. 47. STATE OF DEMAND/CONSUMERS/SURVEYOf survey respondentssaid they want differentcontent at each stageof research.77%ContentEngagement@adamblitze
    48. 48. ContentEngagementSTATE OF DEMAND/CONSUMERS/SURVEYBatchResearchConsumers goal is to obtainenough information to make aninformed decision. Multipledocuments at one time.@adamblitze
    49. 49. STATE OF DEMAND/CONSUMERS/SURVEYYOURCONTENTContentEngagement@adamblitze
    50. 50. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesResearch@adamblitze
    51. 51. CasualReading Understandinghow consumersengage withcontent on a dailybasis@adamblitze
    52. 52. ContentEngagementSTATE OF DEMAND/CONSUMERS/SURVEYSingleCasualReadingConsumers goal is to stayinformed on their industry,profession, or topics of interest.Rarely do you dig deeper.@adamblitze
    53. 53. STATE OF DEMAND/CONSUMERS/SURVEYPrefer content to beless than 5 pages.Only 1.7% would prefermore than 5 pages.71%ContentEngagement@adamblitze
    54. 54. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesCasualReading@adamblitze
    55. 55. EmailNurturing Understandinghow consumersengage withdisruptivemarketing@adamblitze
    56. 56. STATE OF DEMAND/CONSUMERS/SURVEYOf survey respondentssaid email is theirprimary channel ofcommunication.90%EmailNurturing@adamblitze
    57. 57. EmailNurturingSTATE OF DEMAND/CONSUMERS/SURVEYGOALSCasualReadingResearch@adamblitze
    58. 58. STATE OF DEMAND/CONSUMERS/SURVEYResearchBestPracticesContent@adamblitze
    59. 59. STATE OF DEMAND/CONSUMERS/SURVEYCasualReadingBestPracticesContent@adamblitze
    60. 60. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesSubjectLines1 3@adamblitze
    61. 61. STATE OF DEMAND/CONSUMERS/SURVEYBestPracticesContentBlogArticlesIndustryBlogs-Any contentabout how todo their jobbetterCase StudyVideoInterviews-Any contentabout howothersbenefitedBuyers GuideComparisonsSales Sheets-Any contentabout why youare the bestchoice@adamblitze
    62. 62. STATE OF DEMAND/CONSUMERS/SURVEYQuestions@adamblitze

    ×