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Audience research


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Audience Research

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Audience research

  1. 1. Audience Research: The Maze Runner By Kelechi Okorie
  2. 2. Target Audience • The Maze Runner is a Thriller film with a various amount of sub-genres such as Sci-fi, Mystery and Drama. The target audience is young adults (teenagers).
  3. 3. Layout • The Layout of the Facebook page is simple and easy to access so teenagers can learn more about the film and buy tickets. This is also good because it takes them straight to the trailer which can be found on the page so they can check it out straight away. The Facebook page isn't bombarded and surrounded by a lot of words so it is very eye catching for the teenagers. The Page opens with a picture at the top so the target audience is immediately interested. This is also good because it will make them stay on the page, support it and watch it.
  4. 4. Images • The Images are targeting the audience as the main characters in the film are teenagers and that is the aim as they are the primary audience. Here shows an example of the pictures of teenagers in the film.
  5. 5. Images • In the background of the picture, there is a tower and a mountain that is crumbling and falling to the ground. It also shows teenagers running up the tower trying to avoid danger. This reinforces the thriller and mystery genre as we want to know what will happen next and we become terrified for characters as we don’t know their fate. This is important for the target audience as they are teenagers and they will want to see their peers succeed, find a solution and overcome a massive obstacle. “Tower” has a negative connotation of uncertainty and a bad reputation therefore the target audience will want to see how they deal with this. They will be able to relate to the teenagers in the film as they are around the same age group.
  6. 6. Tagline The tagline on the Facebook page is “Their fate is in his hands”. Supporting the tagline is a close up shot of a teenage male who is the main character of the film. This is aimed at the target audience because the fate of their group is in the hands of a teenage boy with two other teenagers supporting him in his attempts to save them.
  7. 7. Font Style, Size and Colour The correct term for this font style is called Pirulen. Pirulen is a wide, hi-tech headliner. This typeface was made for machines which makes it very intimidating. It is very futuristic and eye catching. It gets bigger and bigger on each line which may connote the danger that will occur in the film. The colour of the font is black. Black is associated with power, elegance, formality, death, evil, and mystery which is one of the sub- genres. Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death').