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WeChat API Intro

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Introduction to WeChat API from our workshop held in conjunction with JING Digital and AKQA.

Published in: Technology

WeChat API Intro

  1. 1. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 1/21 ! The WeChat API Intro to the Social Marketing, Commerce and CRM Future/Now
  2. 2. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 2/21 ! Story: • Ecommerce Strategy, Design, and Dev • WeChat Platform and Custom Dev
  3. 3. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 3/21 ! #1 Things Change Fast
  4. 4. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 4/21 ! API - July 2014
  5. 5. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 5/21 ! API - July 2014 API - April 2015
  6. 6. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 6/21 ! New APIs: • Coupon API • 3rd Party JS-SDK • Analytics API • Multiple Customer Service API • Hong Bao API • TV Shake API (Yesterday)
  7. 7. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 7/21 ! On WeChat Resources
  8. 8. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 8/21 ! Online Resources http://mp.weixin.qq.com/wiki https://open.weixin.qq.com
  9. 9. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 9/21 ! Basics of WeChat: • Account Types - Personal, Public (Subscription, Service), Enterprise • Features and Admin
  10. 10. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 10/21 ! Rules: • Messaging Rules (48 hours, 4x Month) • Registration Requirements - Real Name • API limits
  11. 11. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 11/21 ! Why Service vs. Subscription • Get User Profile • Custom QR Codes • Location • Customer Service • Small Store • Payments • Not in Subscription Getto
  12. 12. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 12/21 !
  13. 13. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 13/21 ! API Types: • Messaging • Posts Related • User Info • Account Configuration • Integration • WeChat Services
  14. 14. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 14/21 ! Group Posts • Group Send • Send to Individuals • Send to Segments • Manage Media • Manage Templates
  15. 15. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 15/21 ! Messaging • Receiving and Sending Messages • Auto Responders • Semantic Engine • Audio Transcription
  16. 16. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 16/21 ! User • Profile • Location • Actions • Union ID - Share across accounts
  17. 17. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 17/21 ! Configuration • Menus • JS-SDK control display
  18. 18. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 18/21 ! Integration • Website (Oauth 2.0) • JS-SDK • Custom QR Codes • Hardware
  19. 19. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 19/21 ! WeChat Services/Platform • PC Customer Service • Advertising • WeChat Little Stores • WeChat Payments • Coupon • Enterprise Accounts • APP integration • 3rd Party Platform Support
  20. 20. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 20/21 ! Summary Huge Future, Developing Fast, Enjoy
  21. 21. WeChat_API_Intro_v3.graffle | Modified: Thu Apr 02 2015 | Page 21/21 ! Thanks! Aaron Chang achang@jingdigital.com JING digital http://jingdigital.com

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