CASE STUDY
International Federation of Volleyball (FIVB)

Spiking Chinese Social Media

www.kawo.com
China’s women's volleyball was the first ever
Chinese sports team to be successful on the
world stage. As a result, the na...
The International Federation of Volleyball
(FIVB) is the official international governing
body for Volleyball.

www.kawo.c...
But they had no presence on
Chinese social media...

www.kawo.com
With an increasing amount of matches and
tournaments in China, FIVB approached
KAWO to help establish their brand
awarenes...
Their Facebook page has been around for 4
years, with engaging content and a strong
fanbase.

www.kawo.com
In only 90 days, their fans on Chinese social
networks soon surpassed that, with

100K fans

www.kawo.com
That’s almost a follower a
minute!

www.kawo.com
How did we do it?

www.kawo.com
Not only did KAWO’s platform aggregate,
translate, & post FIVB’s rich Facebook
content...

www.kawo.com
But we also used

Media

Design

Contests

promoted account
in Chinese media

redesigned profiles
on Sina & Tencent

ran c...
We then ensured China’s two biggest social
networks Sina & Tencent Weibo featured
FIVB updates to their Sports News sectio...
www.kawo.com
We also designed profile and background
images to make FIVB more appealing and
relevant to Chinese social media

www.kawo....
We launched contests and campaigns to
drive awareness and gain virality: winners
got signed volleyballs from Chinese volle...
Which they shared...driving more
engagement

www.kawo.com
Resulting in a dramatic increase in fans &
engagement

www.kawo.com
By bridging the Chinese social media gap,
KAWO was able to establish FIVB as the
official body in China, boost their follo...
Discover if your brand is popular in China,
get a FREE personalised report:
kawo.com/free-report

www.kawo.com
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KAWO Chinese Social Media Case Study: FIVB

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With the help of the KAWO (kawo.com) platform, FIVB soon hits 100K fans on Chinese social media in only 90 days...surpassing their Facebook fans.

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KAWO Chinese Social Media Case Study: FIVB

  1. 1. CASE STUDY International Federation of Volleyball (FIVB) Spiking Chinese Social Media www.kawo.com
  2. 2. China’s women's volleyball was the first ever Chinese sports team to be successful on the world stage. As a result, the national team has a large following in China. www.kawo.com
  3. 3. The International Federation of Volleyball (FIVB) is the official international governing body for Volleyball. www.kawo.com
  4. 4. But they had no presence on Chinese social media... www.kawo.com
  5. 5. With an increasing amount of matches and tournaments in China, FIVB approached KAWO to help establish their brand awareness. www.kawo.com
  6. 6. Their Facebook page has been around for 4 years, with engaging content and a strong fanbase. www.kawo.com
  7. 7. In only 90 days, their fans on Chinese social networks soon surpassed that, with 100K fans www.kawo.com
  8. 8. That’s almost a follower a minute! www.kawo.com
  9. 9. How did we do it? www.kawo.com
  10. 10. Not only did KAWO’s platform aggregate, translate, & post FIVB’s rich Facebook content... www.kawo.com
  11. 11. But we also used Media Design Contests promoted account in Chinese media redesigned profiles on Sina & Tencent ran contests to engage fans to drive and grow social engagement www.kawo.com www.kawo.com
  12. 12. We then ensured China’s two biggest social networks Sina & Tencent Weibo featured FIVB updates to their Sports News section www.kawo.com
  13. 13. www.kawo.com
  14. 14. We also designed profile and background images to make FIVB more appealing and relevant to Chinese social media www.kawo.com
  15. 15. We launched contests and campaigns to drive awareness and gain virality: winners got signed volleyballs from Chinese volleyball champions www.kawo.com
  16. 16. Which they shared...driving more engagement www.kawo.com
  17. 17. Resulting in a dramatic increase in fans & engagement www.kawo.com
  18. 18. By bridging the Chinese social media gap, KAWO was able to establish FIVB as the official body in China, boost their followers, and give FIVB a way to communicate with them! www.kawo.com www.kawo.com
  19. 19. Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.kawo.com

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