Successfully reported this slideshow.
Your SlideShare is downloading. ×

Trends 2018

Ad

They’re here
Trends of 2018

Ad

That’s so
last year…
A quick revisit

Ad

I bet there
will be flying
cars in the
future.
1980:
”

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Check these out next

1 of 45 Ad
1 of 45 Ad
Advertisement

More Related Content

Advertisement
Advertisement

Trends 2018

  1. 1. They’re here Trends of 2018
  2. 2. That’s so last year… A quick revisit
  3. 3. I bet there will be flying cars in the future. 1980: ”
  4. 4. Emoji… translator?! 2017:
  5. 5. AND THEN THESE BECAME A THING
  6. 6. Uncertainty means chaos? We live in dark, crazy, challenging times. Full of opportunities.
  7. 7. We live in the Experience Economy
  8. 8. …AT ANY COST?
  9. 9. Adding ETHICS to Experience 2017 2018 ↓
  10. 10. Trust Transparency (De)globalisation DRIVERS
  11. 11. # 1 TRUST We trust peers & fear the rest
  12. 12. Trust enables a brand to be brave Unlocking ”What if” & ”New ways to”
  13. 13. # 2 TRANSPARENCY The glassbox phenomenon
  14. 14. A brand is what the brand says, values and does. Externally. And internally. The brand is undergoing a paradigm shift. BRANDS!?
  15. 15. Technology is putting greater possibilities into the hands of everyone, it THE POWER OF EVERYONE DECENTRALIZES POWER
  16. 16. # 3 (DE)GLOBALISATION Direct from source
  17. 17. TOFROM KINNA CHINA
  18. 18. By-passing the middleman… Who is he, what value does he bring, do I really need him?
  19. 19. Digital trend areas DRIVERS to TRENDS FROM TOUCHPOINT TO TRUSTPOINT # 3 TALK TO THE MACHINE # 1 OUTSOURCED DECISIONS # 2
  20. 20. TALK TO THE MACHINE #1 The virtual companions are here
  21. 21. Digital is increasingly invisible & integrated Speech INSIGHT Gestures Facial recognition
  22. 22. buy coffee. ”OK Google,
  23. 23. Globally, 43% of regular voice tech users say they love their voice assistant so much they wish it was a real person. “ Roughly 25% of all Google searches are made through voice.
  24. 24. Using Siri to transfer money EXAMPLE
  25. 25. Your own nighttime skincare advices EXAMPLE
  26. 26. EXAMPLE Daily outfits. Analysed.
  27. 27. Turning smart devices into personal retail butlers. OUTSOURCED DECISIONS #2
  28. 28. buy coffee.” ”OK Google,
  29. 29. Algorithms are a black box that make decisions that even their creators don’t understand. “
  30. 30. My devices are taking over my life! Prepare for market fatigue when novelty wears off.
  31. 31. Save money when you can afford it, without thinking about it EXAMPLE
  32. 32. Make more ethical purchasing decisions EXAMPLE
  33. 33. FROM TOUCHPOINT TO TRUSTPOINT The rise of the blockchains #3
  34. 34. THINKING: Outsourced CUSTOMER JOURNEYS: Shortened PAIN POINTS: Eradicated ”Help me make smart decisions that suit me, myself and I.” ”Help me act smart and get the job done fast, through optimal experiences.” ” Take away friction and you will earn my trust (and money).”
  35. 35. Centralised protectionist middlemen Digitalised decentralised trust From one source of truth to many
  36. 36. Residents sell solar power to each other EXAMPLE
  37. 37. Transfer ownership of properties EXAMPLE
  38. 38. FROM TOUCHPOINT TO TRUSTPOINT # 3TALK TO THE MACHINE # 1 OUTSOURCED DECISIONS # 2 DRIVERS
  39. 39. – Constant curiosity – Democratise digital – Challenge business models – Love the glassbox Trust, transparency and (de)globalisation will drive the digitalisation. Or vice versa? WHAT DO WE RECOMMEND?
  40. 40. So 2018… Will technology save us? It’s up to all of us.
  41. 41. have a transparent year. YES, WE’RE HIRING! jobb.kan.se Hanna Elfvin & Kristoffer Åkesson THANKS FOR LISTENING,

×