Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Thriving on digital trends 2017

1,666 views

Published on

Using the "Experience Economy" as a framework, we look at a few key trends to start acting on in 2017.

Published in: Internet
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Victor Duse Oro påverkar alltid när det kommer nya saker - och de som anammar okritiskt. Lagstiftning brukar reagera långsamt - både i formen av att anpassa sig till ny teknik eller att införa begränsningar. Personligen tror jag att så länge det är relevant och fyller ett syfte kommer det att vara viktigare för oss individer än oron för eventuell avlyssning. Vanity trumps privacy. Men nog komemr att att finnas laga som sätter hinder, kanske inte redan under detta år men säkerligen framöver.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Bra presentation! Tror ni att oro och/eller lagstiftning kopplat till integritetsfrågor kan påverka utvecklingen 2017? Jag tänker främst på integrationer med FAANGs och virtuella assistenter som alltid (av)lyssnar i hemmen.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Thriving on digital trends 2017

  1. 1. THRIVING ON THE DIGITAL TRENDS OF 2017 H A N N A E L F V I N / K R I S T O F F E R Å K E S S O N / M A R C U S H O L S T E I N
  2. 2. BUT NOTHING IS THE SAME.EVERYTHING IS AS USUAL.
  3. 3. 3
  4. 4. EXPERIENCE ECONOMY
  5. 5. / COMMODITY 0,2 -0,8 KR / GOODS 2-4 KR / SERVICE 20-30 KR / EXPERIENCE 30-50 KR
  6. 6. / GOODS 2-4 KR / SERVICE 20-30 KR / EXPERIENCE 30-50 KR /TRANSFORMATION X
  7. 7. EXPERIENCE ECONOMY
  8. 8. ”POST-DEMOGRAPHIC CONSUMERISM”
  9. 9. ”POST-DEMOGRAPHIC CONSUMERISM”
  10. 10. ”POST-DEMOGRAPHIC CONSUMERISM” His age? 104
  11. 11. DEMOGRAPHICS ARE DEAD. “People – of all ages and in all markets – are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.” -trendwatching.com
  12. 12. SALES MARKETING COMMUNICATION DIGITAL PHYSICAL DATA SERVICES BRAND
  13. 13. SALES MARKETINGCOMMUNICATIONDIGITAL PHYSICALDATASERVICES BRAND IT IS A BLUR, RIGHT?
  14. 14. 14 H E R E A N D N O W / THE GIVEN ONES A R O U N D T H E C O R N E R / KEY TRENDS T R E N D S
  15. 15. VR WILL SPREAD. NOT EXPLODE. PURCHASE IN, NOT VIA, SOCIAL MAKING STORIES. LIVE. HERE AND NOW
  16. 16. THE FILTER BUBBLE HERE AND NOW
  17. 17. “The future of storytelling isn't about telling anyone anything. Storytelling is the epitome of the old one- way, broadcast mindset that so many of us in marketing are trying to leave behind. Storymaking, by contrast, is far more fulfilling, and exactly what will matter to the people all of our brands are trying to reach.” David Berkowitz, Ad Age
  18. 18. Consumers don’t always want to know about your company history and traditions. They don’t want to feel like they’re pushing your brand’s agenda. They’re interested in telling their own story.
  19. 19. KEY TRENDS 2017
  20. 20. MACRO MICRO
  21. 21. 1 AI / MACHINE LEARNING
  22. 22. is the science of getting computers to act without being explicitly programmed. 

 is a branch of computer science attempting to build machines capable of intelligent behavior. ARTIFICIAL INTELLIGENCE / MACHINE LEARNING / ALGORITHMS, HERE WE GO AGAIN…
  23. 23. 26 BACK TO THE FUTURE MACRO
  24. 24. MACHINE LEARNING ON TAP MACRO (or on a more professional note: MLaaS…)
  25. 25. CHATBOTS MICRO
  26. 26. MESSAGING APPS ARE BOOMING
  27. 27. “It’s pretty ironic: To order from 1-800- Flowers, you never have to call 1-800- Flowers again.” - Mark Zuckerberg
  28. 28. DAILY BITS OF… Bit-size training sessions.
  29. 29. 2INTERNET OF THINGS
  30. 30. Physical devices and other items — embedded with electronics, software, sensors and network connectivity that enable these objects to collect and exchange data. INTERNET OF THINGS /
  31. 31. In 2018, mobile phones are expected to be surpassed in numbers by IoT devices. Around 29 billion connected devices are forecasted by 2022, of which around 18 billion will be related to IoT. MACRO IoT IS BOOMING
  32. 32. THE BEST INTERFACE IS NO INTERFACE B E Y O N D T H E S C R E E N
  33. 33. 37 IS THIS REALLY THE BEST WE CAN DO?
  34. 34. SENSORS VOICE CONTROL SMART MATERIALS HOME APPLIANCES SYSTEM-ON-A-CHIP PRODUCT-AS-A-SERVICE GOOGLE IBM TESLA APPLE FACEBOOK MICROSOFT FITBIT AI AMAZON ? ”HOW MANY DIFFERENT SYSTEMS, HUBS AND HARDWARE GADGETS WILL I NEED?”
  35. 35. SMART (ASS) ASSISTANTS
  36. 36. SMART HOME
  37. 37. SMART CITIES
  38. 38. MACRO IN EVERYTHING
  39. 39. APP CONTROLLED DEVICES MICRO
  40. 40. 46
  41. 41. 3EVERYTHING CONNECTED
  42. 42. Application Programming Interface is a set of clearly defined methods of communication between various software components. API /
  43. 43. THINK CONTEXT. DO NOT EXPECT USERS TO COME TO YOU. REACH OUT. C O N N E C T E D M I N D S E T
  44. 44. SMOOTH ONBOARDING
  45. 45. MACRO CONNECT WITH FAANG. AND OTHERS. FAANG. FACEBOOK / APPLE / AMAZON / NETFLIX / GOOGLE
  46. 46. 53 THE ELEPHANT AND THE ANT MACRO
  47. 47. CONNECTED SERVICES MICRO
  48. 48. THENTHATIFTHIS
  49. 49. IFTHISTHENTHAT IF THEN
  50. 50. + =
  51. 51. THIS YEAR TAKEAWAYS o More video. More live. Authentic & raw o Filter bubbles debated o More connections & integrations. AI/ML, IoT, API o FAANG will hold their position
  52. 52. FOR YOUR BRAND TAKEAWAYS o Talk with, not to your customers Participatory story making o How can you your customers benefit from AI/ML? o Join an IoT eco system o If you don’t drive this development – someone else will
  53. 53. YOU DO THIS TAKEAWAYS o Break out of your bubble -give Snapchat a try. o Use IFTTT to try something new o You will meet the chatbots during 2017 – Will your customers meet yours?
  54. 54. WE DO THIS TAKEAWAYS o Embracing the Experience economy together with our clients o Challenging ourselves and our clients on content tactics – flexible and fluid o Concepting & trying out chatbots and IoT applications o Challenge platform choices to find best solutions for services & content o Increased focus on film/moving media, innovation hub & analysis
  55. 55. YOU WILL HEAR IT. A LOT. THANKS 2017. companies believes that customer experience will be their primary basis for competition by 2016, versus 36% four years ago. - Gartner 9/10 CUSTOMER EXPERIENCE more likely to buy with a positive emotional experience more likely to recommend the company, and more likely to forgive a mistake.6x 12x 5x – Temkin Group
  56. 56. EXPERIENCE ECONOMY
  57. 57. THANKS FOR LISTENING K A N . S E / K O N T A K T H A N N A E L F V I N / K R I S T O F F E R Å K E S S O N / M A R C U S H O L S T E I N T H R I V I N G O N T H E D I G I T A L T R E N D S O F 2 0 1 7

×