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Name of the Gamification

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How gamification resembles good management.

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Name of the Gamification

  1. 1. Name of the gamification Jyrki J.J. Kasvi Finnish Information Society Development Centre TIEKE Parliament of Finland The European Christian Internet Conference, June 9th 2015
  2. 2. A portrait of a gamer  Motivated  Goal directed  Concentrated  Competitive  Persistent  Tenacious (obstinate)  Social  Happy 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 2 CC2.0AttributionSergeyGalvokin,sharealike,generic
  3. 3. Social 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 3
  4. 4. Social 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 4 me
  5. 5. Social 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 5 me Virtual organisation leadership skills are sought after in work life!
  6. 6. What is a game (with internal motivation)?  A game has rules  A game has challenging goals  A game has alternative outcomes (vs. a story)  Players´activities influence the outcome (vs. chance)  Players have freedom to act to influence the outcomes  A game has interaction between the players and the environment  Success is being measured and compared  Players are given feedback of their success  In a game your skills evolve and you advance (motivation)  Game challenge and player competencies are in balance  A game has winners (and losers) (individuals or teams)  A successfull game player is rewarded (with prestige at least) 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 6
  7. 7. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 7 Actually, gaming looks like a well managed job Eve Online
  8. 8. Gamification  Applying game mechanics outside games in order to motivate and involve people  Game-like activity motivates and directs acitivities  What you measure is what you get  What you give feedback on is what you get a lot  What you reward, you may get too much  Boring stuff does not miraculously become fun by gamification  May require reorganisation and redefinition of tasks to be gamified 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 8 10 points to Gold Badge
  9. 9. TIEKE Tietoyhteiskunnan kehittämiskeskus ry 9 What you measure is what you get
  10. 10. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 10 km/l What you measure is what you get
  11. 11. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 11 km/l What you give feedback on is …
  12. 12. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 12 The power of feedback!
  13. 13. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 13
  14. 14. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 14 Instant feedback! • Comparison with earlier performance • Comparison with others • Economic rewards Reduced electricity consumption!
  15. 15. Gamification resembles good management  Definition of goals  Measurement of results  Comparison with earlier performance and others’ performance  Instant direct feedback  Encouraging cooperation  Making development visible  Public rewards  Increasing challenges  Freedom of action to address the challenges 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 15
  16. 16. 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 16
  17. 17. Gamification over  Game rules may have errors  Follow, what kind of activities ”the game” really leads to and adjust the rules accordingly  A game may be cheated  Follow, what really happens in ”the game”  A game may manipulate people unethically  Ask, do people understand how ”the game” influences their behavior  A game bores people if it does not advance  ”Game” content and challenges must evolve with the players’ competencies  Gamification success only if ”the game” is a good game  Making a good game is very difficult  Nothing is as boring as a bad game 10.6.2015 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 17
  18. 18. 30.9.2010 www.kasvi.org 18 Sukupuolten välinen digikuilu? Discussion U.S. Army Photo

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