Mr Good MGD

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Mr Good MGD

  1. 1. Friday, April 22, 2011
  2. 2. Target: Just how its no longer a requisite to have gone to a prep school to be preppy you dont need to live in Brooklyn to be a hipster. This new class of “Pseudo Hipster" is our target.Friday, April 22, 2011
  3. 3. Insight: Hipster culture needs a beer brand that is as fashionably non-establishment as they are.Friday, April 22, 2011
  4. 4. Idea: Make MGD the beer of the anti-establishment.Friday, April 22, 2011
  5. 5. Tone: Retro, Mysterious, & BrightFriday, April 22, 2011
  6. 6. Mr. Good DayFriday, April 22, 2011
  7. 7. Tagline: Have a Good Day Mr. Good DayFriday, April 22, 2011
  8. 8. Manifesto: Like the pirate DJs of the 60s, Mr. Good Day is the mysterious man behind the renegade mic spinning the proverbial tunes of the rebellion all night long. Never seen and visually known only by his mustache icon and his signature “Have a Good Day” salutation, he leaves his mark around Canada in a proud show of rebellion to the establishment. Frustrated with the mass produced world we live in, he stands for a new society. A society where the innovative set the trends, where uniqueness is a virtue, and being cool is just about being yourself. Mr. Good Day leads the charge of Canadas disenfranchised  to be proud of who they are and what they believe in. And above all, to have a good day. Part heritage brand and part modern antagonist, Miller MGD is getting its groove back. Mr. Good DayFriday, April 22, 2011
  9. 9. Logo: Mr. Good DayFriday, April 22, 2011
  10. 10. The Look Mr. Good DayFriday, April 22, 2011
  11. 11. Standard Bottle and Can •Aluminum with hot orange branding •Pop Art bottle cap • Pop Art bottom 12oz 12oz Mr. Good DayFriday, April 22, 2011
  12. 12. 1 in every 30 Can Mr. Good DayFriday, April 22, 2011
  13. 13. Mason Jar •Glass Mason Jar •Replaces 16 oz “tallboy” can •Embedded with a RFID chip 16 oz Mr. Good DayFriday, April 22, 2011
  14. 14. 6 Pack 12oz 6 x 12oz bottles 4.7% abv Mr. Good DayFriday, April 22, 2011
  15. 15. 30 Rack 30 x 12oz cans 4.7% abv Mr. Good DayFriday, April 22, 2011
  16. 16. Beer Tap Mr. Good DayFriday, April 22, 2011
  17. 17. The Campaign Mr. Good DayFriday, April 22, 2011
  18. 18. MGD needs to mean something Mr. Good DayFriday, April 22, 2011
  19. 19. MGD= Mr. Good Day Mr. Good DayFriday, April 22, 2011
  20. 20. But how did that happen? Mr. Good DayFriday, April 22, 2011
  21. 21. Mr. Good DayFriday, April 22, 2011
  22. 22. Mr. Good DayFriday, April 22, 2011
  23. 23. Mr. Good DayFriday, April 22, 2011
  24. 24. Mr. Good DayFriday, April 22, 2011
  25. 25. Mr. Good DayFriday, April 22, 2011
  26. 26. Mr. Good DayFriday, April 22, 2011
  27. 27. Mr. Good DayFriday, April 22, 2011
  28. 28. Mr. Good DayFriday, April 22, 2011
  29. 29. Mr. Good DayFriday, April 22, 2011
  30. 30. 30 Rack Art •Opposite side has monthly cut out artworks from emerging artists •Young people want art for their homes but often find it too expensive. •The art can be 30 x 12oz cans 4.7% abv framed with MGD frames ordered from the website at no cost. Mr. Good DayFriday, April 22, 2011
  31. 31. 30 Rack Art •Opposite side has monthly cut out artworks from emerging artists •Young people want art for their homes but often find it too expensive. •The art can be framed with MGD frames ordered from the website at no Mr. Good Day Daniel Arsham - Untitled (kangaroo) cost. Mr. Good DayFriday, April 22, 2011
  32. 32. Mr. Good DayFriday, April 22, 2011
  33. 33. Mr. Good Day Radio Mr. Good DayFriday, April 22, 2011
  34. 34. Mr. Good DayFriday, April 22, 2011
  35. 35. Mr. Good DayFriday, April 22, 2011
  36. 36. Emmy The Great - Virtue Mr. Good DayFriday, April 22, 2011
  37. 37. Th Fr Su Emmy The Great - Virtue Th Fr Su Mr. Good DayFriday, April 22, 2011
  38. 38. Th Fr Su Emmy The Great - Virtue Th Fr Su Mr. Good DayFriday, April 22, 2011
  39. 39. Remember those RFID Mason Jars? Mr. Good DayFriday, April 22, 2011
  40. 40. Lets do some urban exploring Mr. Good DayFriday, April 22, 2011
  41. 41. •See the message from Mr. Good Day •Grab a friend and a frosty MGD Mason Jar and walk the city. •When you come close to an artifact placed by Mr. Good Day , the jar will beep. •Look closely and you will find 16 oz hidden QR codes that you can scan with the Mr. Good Day app. • Exclusive music remixes, events, and give aways are yours. Mr. Good DayFriday, April 22, 2011
  42. 42. Mr. Good Day delivers a beer brand that connects with one of the fastest growing youth markets in North America in an engaging and provocative manner, resulting in higher sales of the historic MGD brand. Mr. Good DayFriday, April 22, 2011
  43. 43. Have a Good Day Mr. Good DayFriday, April 22, 2011
  44. 44. Have a Good Day Mr. Good DayFriday, April 22, 2011

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