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Jankees Vansluys Evm Marketing Campaign

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This was a keynote presentation i built for my Event Management Class

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Jankees Vansluys Evm Marketing Campaign

  1. 1. D ubbyCD Release
  2. 2. D ubbyCD Release
  3. 3. Where? When?
  4. 4. Where? When?
  5. 5. Age: 17-22Target Audience Fans of Hip Hop Kids that still live at home Live in the Suburbs Like exclusive things Like to be the first to own Heavy online use Have an urban look
  6. 6. Competition Indirect •Neither schools had large events on this week in past years •Both schools can always add a new event in to the 2011 calendar
  7. 7. Competition Indirect •Neither schools had large events on this week in past years •Both schools can always add a new event in to the 2011 calendar
  8. 8. Competition Indirect • Good drink specials • But most of our target audience cant drink • Special DJs
  9. 9. Competition Indirect •Halloween is a ten days from my event •Huge event for College and HS Kids
  10. 10. WhyHere?
  11. 11. Why Here?Autograph SigningMeet and InteractLive PerformanceGreat Environment
  12. 12. Promotional CardGo to iLoveDubs.com
  13. 13. Promotional CardGo to iLoveDubs.com
  14. 14. CTA “Sign up for a weekly emails or follow Dubby on twitter and get a free autographed poster and free album download code at Promotional CardGo to iLoveDubs.com
  15. 15. Marketing Strategies
  16. 16. Marketing Strategies Local High Schools Street Teams interact Playing Dubbys Music 15 Miles
  17. 17. Marketing Strategies
  18. 18. Marketing Strategies Local High Schools Friday Night Football Guerilla Marketing Playing Dubby Music
  19. 19. Marketing Strategies
  20. 20. Marketing Strategies Local High Schools Leave Promotional Cards A week before the show Bathrooms, Malls, Barbershops
  21. 21. Strong Internet Users Stencil AdvertisementMarketing CollegeStrategies 40,000 + Students iLoveDubs.com Tailgate Every Saturday
  22. 22. Using Resources From Website E-Mail Blast RegistrationMarketing CollegeStrategies Once two College weeks before the Students are expected event and again a to check emails week before the constantly event
  23. 23. THE END

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