Juxt Consult Profile


Published on

New Age Market Research Company

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Juxt Consult Profile

  1. 1. Leading the ‘new age’ market research in India!
  2. 2. Leading online research in India! <ul><li>Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India </li></ul><ul><ul><li>Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year </li></ul></ul><ul><li>A frontrunner in syndicated research products : </li></ul><ul><ul><li>Well accepted syndicated studies in the Indian online space </li></ul></ul><ul><ul><li>‘ India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’ </li></ul></ul><ul><ul><li>Building a portfolio of syndicated studies in Indian consumer space </li></ul></ul><ul><ul><li>‘ India Urbanites’, ‘Indian Families’, ‘India Mobile’ </li></ul></ul>
  3. 3. The larger game plan! <ul><li>Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space </li></ul><ul><li>Plan to launch surveys on ‘mobile’ phones </li></ul><ul><li>Building one of the largest consumer panel in the country ( www.getcounted.net ) - support own syndicated studies, market the panel for ‘custom’ studies </li></ul><ul><ul><li>185,000+ online panel </li></ul></ul><ul><ul><li>In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well </li></ul></ul><ul><li>Building capabilities to conduct multilingual online surveys </li></ul>
  4. 4. Research Offerings! New Age Market Research Consumer Panels Syndicated Products Custom Research Consumer Profiling Online Research Mobile Surveys Tracking Studies Offline Studies Consumer Datasets
  5. 5. Customer Satisfaction Studies Brand Tracking Studies Usage & Attitude Studies Ad Effectiveness Studies Media & Ad Tracking Studies Consumer Need Communication Marketing Consumers Usage identify convert t r i g g e r s u s t a i n Typical 360 0 Market Research Landscape
  6. 6. JuxtConsult 360 0 Syndicated Products – Consumer Markets Communication Consumers Usage SABUC Brand Customer Friendliness & Usage Experience Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect Consumer Need Marketing Demographic & Psychographic Consumer Segmentations & Profiles India Consumer Landscape Online Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
  7. 7. Communication Website Users Usage Consumer Need Marketing JuxtConsult 360 0 Syndicated Products – Online Markets Web Connect Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ Brand Performance Tracking Brand Scorecard Ad Effectiveness Tracking Ad Connect User Profiles & Net Usage Behavior India Online Landscape Website Traffic & Media Metrics Online Advertising Metrics Web Box Office Ad Box Office P L A N N E D
  8. 8. Brand Performance Measurement * * Survey based Ad Connect <ul><li>Effectiveness of the ad in connecting with the category users </li></ul><ul><li>Live ratings of ads by category audience on 12 distinct parameters </li></ul><ul><li>Measuring the ‘audience mindshare’ the ad is generating for the brand </li></ul>Brand ScoreCard <ul><li>Tracking current performance of various brands in the category </li></ul><ul><li>Measuring sustenance, persuasion, pull and loyalty power of brands </li></ul><ul><li>‘ Future-readiness’ of brands to gain category market shares </li></ul>Web Connect <ul><li>Measuring both ‘user friendliness’ and ‘usage experience’ of websites </li></ul><ul><li>Live rating of websites by category users on 19-32 distinct parameters </li></ul><ul><li>Measuring accessibility, appeal, navigability and usage satisfaction </li></ul>
  9. 9. <ul><li>Consumption orientation based lifestyle segmentation of urban Indians </li></ul><ul><li>Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity) </li></ul><ul><li>In-depth understanding of segments on their: </li></ul><ul><ul><li>Demographic, geographic and socio-economic profile </li></ul></ul><ul><ul><li>Lifecycle stage and asset ownerships </li></ul></ul><ul><ul><li>Professional profile and reference groups </li></ul></ul><ul><ul><li>Psychographic profile and outlook (personality, activities, interests and opinions) </li></ul></ul><ul><ul><li>Shopping orientation and preferences </li></ul></ul><ul><ul><li>Technographic profile (modern digital lifestyle orientation – mobile, computer, internet) </li></ul></ul><ul><ul><li>Media consumption and preferences (TV, newspaper, magazines, internet) </li></ul></ul><ul><ul><li>Health profile </li></ul></ul>India Consumer Lifestyles * * To be launched India Consumer Lifestyles
  10. 10. <ul><li>185,000+ members already, of which around 70% active at some point of time. New members are added every month </li></ul><ul><li>160,000+ urban members; represents 286 million urban Indians, i.e., 84% of total 343 million urban Indian population </li></ul><ul><li>Represents almost 100% ‘branded’ urban Indian consumption </li></ul><ul><li>15,000+ rural members; represents 417 million rural Indians, i.e., 51% of total 816 million rural Indian population </li></ul><ul><li>Members not required to participate in more than 2 surveys a month </li></ul>GetCounted Consumer Panel
  11. 11. <ul><li>Only large scale consumer panel in India to have the following spread and depth of consumer profiling: </li></ul><ul><ul><li>Household as well as financial asset ownerships </li></ul></ul><ul><ul><li>Neighborhood classification* </li></ul></ul><ul><ul><li>Housing details (size, type, ownership)* </li></ul></ul><ul><ul><li>Occupation details (industry, function, hierarchy) </li></ul></ul><ul><ul><li>Lifecycle stage* </li></ul></ul><ul><ul><li>Family composition (size, earning members, dependents)* </li></ul></ul><ul><ul><li>Mobile handset and service usage* </li></ul></ul><ul><ul><li>Offline media usage and brand preferences </li></ul></ul><ul><ul><li>Lifestyle and psychographic profiling* </li></ul></ul><ul><ul><li>Shopping preferences* </li></ul></ul><ul><ul><li>Health profile* </li></ul></ul>GetCounted Consumer Panel * On a smaller sample base
  12. 12. Key Clients – Marketers
  13. 13. Key Clients – Online Players India
  14. 14. Key Clients – Research & Others
  15. 15. Key People <ul><li>Sanjay Tiwari, Director </li></ul><ul><li>Over 15+ years of experience in advertising, marketing and branding </li></ul><ul><li>Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka </li></ul><ul><li>Worked for another 6 years as an independent brand, marketing and advertising consultant </li></ul><ul><li>Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications </li></ul><ul><li>Over 3 1/2 years of experience in handling online research studies and projects </li></ul><ul><li>Mrutyunjay Mishra, Director </li></ul><ul><li>11+ years of experience in market research and analytics </li></ul><ul><li>Previously worked with IMRB International, IDC India, Convergys, and Annik </li></ul><ul><li>Has led strategic business research, quality studies (CI/ Six Sigma), change management projects </li></ul><ul><li>Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment </li></ul><ul><li>Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration </li></ul>
  16. 16. Key People <ul><li>Laveesh Bhandari, Director </li></ul><ul><li>Worked with NCAER for 4 years as a senior economist </li></ul><ul><li>In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country </li></ul><ul><li>Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc </li></ul><ul><li>Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc </li></ul><ul><li>Sidharth Rao, Director </li></ul><ul><li>Began his career in advertising with Mudra and Grey Worldwide </li></ul><ul><li>In 1999, co-founded Webchutney, a full service interactive agency </li></ul><ul><li>Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur </li></ul><ul><li>Writes on the ‘new media’ in some leading business newspapers from time to time </li></ul>
  17. 17. Thank You!