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When writing this new paper, my main objective was to provide a clear understanding of where the term "Big Data" comes from, why is that term so popular now, what does it really mean and what can be its implication for businesses. Because the full power of Big Data can be revealed only by Analytics, i provided a description of a widely recognized and used analytical techniques to help you figure out how used in conjunction with Big Data, analytics can boost Business Performance.
i expected that by the end of this paper :
- you will smile the next time you read or hear at the terms big data, hadoop, or analytics :)
- you will understand the technologies that are behind the scene when one talks about "Big Data"
- you will know how to "make sense" of Big Data using Analytics
- you will get a basic idea of data mining techniques used in Business in general and in Big Data in particular
- you will be able to get every news about Big Data