TMhealthy	  clothing	  /	  the	  environmental	  and	  social	  difference	                                october	  24	  2...
How	  is	  Holy	  Cow	  Different?	  •    What	  is	  the	  Holy	  Cow	  Mission?	  	  •    What	  are	  the	  steps	  in	 ...
What	  is	  the	  Holy	  Cow	  Mission?	  	  Holy	  Cow	  is	  on	  a	  mission	  to	  design	  and	  produce	  the	  best...
What	  are	  the	  steps	  in	  the	  Holy	  Cow	  Value	  Chain?	  	                                                     ...
What	  is	  GOTS?	  The	  Global	  Organic	  TexHle	  Standard	  (G.O.T.S.)	  is	  the	  most	  comprehensive	  	  environ...
How	  is	  Holy	  Cow	  (Fabric)	  a	  healthier	  choice?	  	  ***To	  produce	  enough	  coVon	  for	  the	  average	  c...
What	  are	  the	  Holy	  Cow	  Fair	  Labor	  Standards?	  ***Holy	  Cow	  requires	  that	  suppliers	  meet	  or	  exce...
Addi?onal	  Info	  Sources	  and	  Holy	  Cow	  Partners                                                                  ...
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Healthy Clothing: The Environmental and Social Difference

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Healthy Clothing: The Environmental and Social Difference

  1. 1. TMhealthy  clothing  /  the  environmental  and  social  difference   october  24  2009  
  2. 2. How  is  Holy  Cow  Different?  •  What  is  the  Holy  Cow  Mission?    •  What  are  the  steps  in  our  supply  chain?  •  What  is  GOTS?    •  How  is  Holy  Cow  (fabric)  a  healthier  choice?    •  What  are  Holy  Cow  fair  labor  standards?  
  3. 3. What  is  the  Holy  Cow  Mission?    Holy  Cow  is  on  a  mission  to  design  and  produce  the  best  clothing  on  Earth  •  Clothing  that  is  healthier  for  people  and  healthier  for  the  planet  The  Holy  Cow  Vision  is  to  bring  healthy  clothing  to  the  mass  popula?on:  •  Holy  Cow  is  the  brand  represenHng  healthy  clothing  (Holy  Cow  =  Healthy  Clothing)  •  Holy  Cow  supports  organic  farmers  and  works  to  promote  their  efforts  on  large  scale  •  Holy  Cow  operates  authenHcally  by  choosing  fair  labor,  by  choosing  materials  that   cause  least  environmental  impact,  and  by  giving  back  to  those  fighHng  the   environmental  crisis        •  Holy  Cow  provides  the  educaHon  to  help  the  larger  populaHon  make  smarter   decisions      
  4. 4. What  are  the  steps  in  the  Holy  Cow  Value  Chain?     Central India, 55,000 Acres Punjab, India Petaluma, California Minneapolis, Minnesota
  5. 5. What  is  GOTS?  The  Global  Organic  TexHle  Standard  (G.O.T.S.)  is  the  most  comprehensive    environmental  and  social  standard  to  date    •  Goal:  ensure  organic  status  of  texHles  to  end  consumer  •  Scope:  producHon,  processing,  manufacturing,  packaging,  labeling,  exportaHon,   importaHon  and  distribuHon  •  Factories  audited  annually  and  subject  to  random  inspecHons  by  an  independent   third  party  accredited  ISO  65  (Holy  Cow  chain  cerHfied  by  Oregon  Tilth)       Sustainable  Fabrics   Low-­‐Impact   Socially  Responsible   Manufacturing     Produc?on   100%  Organic  CoVon   PVC  and  Phthalate-­‐Free   Sweatshop-­‐Free   Agrochemical-­‐Free   Low-­‐impact  dyes   Child  labor  Restricted   No  GMO  or  non-­‐organic   Natural  materials  used  for   Wages  and  benefits  at   blending   spinning,  weaving,  kni^ng   naHonal  standard   Controlled  TransportaHon  
  6. 6. How  is  Holy  Cow  (Fabric)  a  healthier  choice?    ***To  produce  enough  coVon  for  the  average  coVon  t-­‐shirt,  farmers  on  average  apply  one  third  pound  of   chemical  ferHlizers  and  pesHcides  (Source,  Organic  Trade  AssociaHon  2008)  ***  PerspecHve;  just  2.4%  of  the  worlds  arable  land  is  planted  with  coVon,  yet  it  accounts  for  24%  of  the   worlds  insecHcide  market  and  11%  of  global  pesHcides  sales,  making  it  the  most  pesHcide-­‐intensive  crop   grown  on  the  planet.  ***  At  least  3  Million  people  are  poisoned  by  pesHcides  every  year  and  20-­‐40,000  more  are  killed  ***  Over  1  Million  Americans  will  learn  they  have  some  form  of  cancer  and  10,400  people  in  the  U.S.  die  each   year  from  cancer  related  to  pesHcides       Conven?onal  CoNon   Holy  Cow  Organic  CoNon  Seed  Prepara?on   GMO,  Fungicides/InsecHcides   No  GMO s,  Untreated  Seeds    Soil  and  Water   SyntheHc  FerHlizers,  Monocrop,   Crop  rotaHon,  Organic  MaVer   intensive  irrigaHon  Weed  Control   Herbicides     Physical  removal  and  hand  hoeing  Pest  Control     InsecHcides,  PesHcides,  Aerial   Balance  of  pests  and  predators,  Uses   Spraying   Beneficial  Insects  and  Trap  Crops  Harves?ng   Defoilates  with  chemicals   Relies  of  Freeze  and  water  management  
  7. 7. What  are  the  Holy  Cow  Fair  Labor  Standards?  ***Holy  Cow  requires  that  suppliers  meet  or  exceed  labor  standards  outlined  in  the   Global  Organic  TexHle  Standard.    See  HolyCowCompany.com/about-­‐us/standards.  ***Applicable  to  farm  and  factory  level  ***Subject  to  annual  inspecHon  and  inspecHon  without  prior  noHce  by  third  party    •  No  Forced  Labor  •  No  Child  Labor  (No  person  employed  at  an  age  younger  than  15)    •  No  Harassment  or  Abuse.    •  Freedom  of  AssociaHon  and  CollecHve  Bargaining    •  Fair  Wages  (Must  be  paid  at  least  the  minimum  wage  required  by  law)  •  Fair  Working  Hours  (Must  not  be  required  to  work  more  than  48  hours  per  week   with  at  least  one  day  off  per  week)  •  Safe  and  hygienic  working  condiHons      
  8. 8. Addi?onal  Info  Sources  and  Holy  Cow  Partners  •  Texas  Organic  CoVon  MarkeHng  CooperaHve,   hVp://www.texasorganic.com/  •  Econscious,  Holy  Cow  garment  supplier,  hVp://www.econscious.net/  •  Holy  Cow  Environmental  and  Social  Standards,   hVp://www.holycowcompany.com/about-­‐us/standards  •  India  Farming  Crisis,   hVp://www.Hme.com/Hme/world/arHcle/0,8599,1813081,00.html  •  Internal  Holy  Cow  Team  See  =Product  Informa?on=  folder  in  Dropbox  

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