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Communicating Climate Change

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This presentation discusses various forms of communication, how doing it right can lead to great changes, and that positive messages have the potential for action. It touches on Futerra's message on climate change using Elmer Wheelers' famous "Sell The Sizzle, not the Steak" analogy.

Published in: Technology, News & Politics
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Communicating Climate Change

  1. 1. Communicating Climate Change<br />
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  10. 10. Sell the sizzle www.futerra.co.uk<br />
  11. 11. 1971!!!<br />
  12. 12. For anyone selling climate change –<br />Need to find the sizzle!<br />
  13. 13. Climate change itself is the steak….not the sizzle!<br />
  14. 14. We’re all going to hell!!!<br />
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  19. 19. This hasn’t changed attitudes or behavioursnearly enough!!!<br />
  20. 20. HELL DOES NOT SELL!<br />
  21. 21. Threats: DON’T WORK!<br />Forcing people to change values: <br />Logic and ethics: DON’T WORK!<br />
  22. 22. So…<br />
  23. 23. What does sell?<br />
  24. 24. Aspirations of Heaven…climate heaven!<br />
  25. 25. VISION<br />PLAN<br />CHOICE<br />ACTION!<br />
  26. 26. The three golden rules for a good plan:<br />Know your audience (target group)!<br />Use plain language messages!<br />Be strategic!<br />

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