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Initial Email
Campaign
(Y/N)
Traditional Sales
Process
YES
Create follow up list
based on click-thru
report
NO
Segment lis...
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Sales Lead Generation Flow Chart

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Sales Lead Generation Flow Chart

  1. 1. Initial Email Campaign (Y/N) Traditional Sales Process YES Create follow up list based on click-thru report NO Segment list by: Region Type (dist., wholesale) Competitor Shop type Prioritize Target Markets Define Targets: Midwest? Mountain? Channels? Lead List (MAMTA) expected next week Data Processing Upload to Mail Chimp: reconcile with existing Clean Data: format Add Data Points: source, competitor, shop type CRM: Highrise, Daylite PROS: Easy to execute Quick wins CONS: Low win rate Contact not verified Potential negative first impression DEADLINE: 3/10 Messaging: This is who we are Soft sell and info New dealer promo DEADLINE: 3/3

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