Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tech Coast Angels Pitch Deck Guidelines

1,513 views

Published on

TCA Pitch Deck

Published in: Internet
  • This Single Mother Makes Over $700 per Week Helping Businesses with their Facebook and Twitter Accounts! and Now You Can Too! ●●● http://t.cn/AieXiXbg
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Tech Coast Angels Pitch Deck Guidelines

  1. 1. PRESENTATION GUIDE Prepared for 10 - 15 min in-person presentation
  2. 2. Style Guide  No smaller than 20 font size  Use high contrast colors that allow background and type to be readable from a distance  Use bullet points instead of sentences  Use the presentation as audience’s guide woven with valuable stories as you lead (not read) the audience
  3. 3. Presentation Guide  Stick to the presentation time frame  Be concise and to the point  Use easily understood plain English, not just jargon for industry insiders  Use this presentation time to ‘increase interest in the company’, not to ‘explain everything’  Prepare appendix slides (or FAQ) just in case they might be needed, detailed financials crucial to have on hand
  4. 4. Q&A Guide  Answer concisely. The faster you can answer -> the more questions answered -> The higher chance of getting funded  If you don’t know the answer, don’t answer. Get back with an answer later time, while using it as an opportunity to engage and explain in details.  Be prepared for any question regarding why your business might not be successful (utilize FAQ/Appendix)  Know your financials  If there are multiple members of the team present, have the appropriate team member who knows best, answer a given question  Show your coachability during this time
  5. 5. Content Guide 1) Introduction to you and the your company 2) Problem 3) Solution 4) Business Model 5) Underlying Magic – what makes your company unique 6) Marketing and Sales 7) Competition 8) Management Team 9) Financial Projections and Key Metrics 10) Current Update & Proposed Deal
  6. 6. 1. Your product/service  The slide itself should list organization name, your name, title and contact info.  You should simply describe your product or service. Example: “We offer B2B integrated social media advertising solution (or your service/product) for small businesses (or your target market) by proving low cost integrated turnkey solution (or your special sauce)  Demo (show) of how your product/service works is ALWAYS better than explain in words (charts, diagrams, etc)
  7. 7. 2. Problem  Describe the pain that you’re alleviating  The goal is to get everyone “buying in”  Avoid looking like a solution searching for a problem
  8. 8. 3. Solution  Explain how you alleviate this pain  Ensure the audience clearly understands what you sell  Ensure the audience clearly understands your value proposition  Do not get too in-depth technically here
  9. 9. 4. Business Model  Explain how you make money: who pays you, your channels of distribution, and your margins  Walk through the economics of one unit of whatever you are selling  If your model is complicated, try to explain it in terms of familiar ones  Mention any customers that are currently using your product or service
  10. 10. 5. Underlying Magic  Describe your secret sauce or magic behind your product or service. What makes your company unique?  This could be technology, patent, intellectual property, exclusive rights, exclusive contracts, key personnel in the business, existing customers, etc.  The less text, the better
  11. 11. 6. Marketing & Sales  How do you get to your market?  How do you reach/acquire your potential customers?  Show how you define your total addressable market and your understanding of your target market, audience, and business space  How do you intend to scale the business?
  12. 12. 7. Competition  Provide a complete view of the competitive landscape  Explain why your product/service is better, faster, cheaper and more valuable than your competitors’  Why are you good rather than why is the competition bad
  13. 13. 8. Management team  Names, titles, relevant skills and experiences from past ventures/positions of the key players  Be prepared to explain how you are going to bootstrap, hire, outsource, or contract the needed resources to fill any holes  List names of advisors, board members and major investors  Describe the history of any team members that have worked together in the past
  14. 14. 9. Financial Projections  Clearly a five year projection is difficult to prepare at your stage of company evolution. The exercise is to show how you are currently thinking about growth.  Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate  Clearly explain and break out the underlying key assumptions behind your projections  It is a good idea to have an additional slide in your appendix to refer to during Q&A with more detailed financials including items such as gross margins, cash burn, # of customers, cash flow positive point etc.
  15. 15. 10. Current Update & Proposed Deal  Explain the current status of your product or service and what the near future looks like. Share details of your positive momentum and traction (including any previous monies raised)  Explain what you have learned since inception that supports your hypothesis. Have you been employing a test and iterate approach?  How much are you raising and how will you use the money?  Explain what milestones you hope to achieve, how long the capital will last and future funding needs  Pre-money valuation, structure details: discount, cap, type of security, warrant, etc  What is the exit? List a few comparables and a potential exit/acquisition target price
  16. 16. Follow up If you are told that there is sufficient interest to move your deal forward within TCA:  personally meet the member who will organize the follow up meeting  Exchange contact information  Take a proactive role in planning the follow up meeting  Make sure you are properly prepared to provide the in-depth details investors will want to understand about the various parts of your buisness
  17. 17. THANK YOU For further questions, please contact: Robin Lee robin@techcoastangels.com

×