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Tech Coast Angels Pitch Deck Guidelines


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TCA Pitch Deck

Published in: Internet
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Tech Coast Angels Pitch Deck Guidelines

  1. 1. PRESENTATION GUIDE Prepared for 10 - 15 min in-person presentation
  2. 2. Style Guide  No smaller than 20 font size  Use high contrast colors that allow background and type to be readable from a distance  Use bullet points instead of sentences  Use the presentation as audience’s guide woven with valuable stories as you lead (not read) the audience
  3. 3. Presentation Guide  Stick to the presentation time frame  Be concise and to the point  Use easily understood plain English, not just jargon for industry insiders  Use this presentation time to ‘increase interest in the company’, not to ‘explain everything’  Prepare appendix slides (or FAQ) just in case they might be needed, detailed financials crucial to have on hand
  4. 4. Q&A Guide  Answer concisely. The faster you can answer -> the more questions answered -> The higher chance of getting funded  If you don’t know the answer, don’t answer. Get back with an answer later time, while using it as an opportunity to engage and explain in details.  Be prepared for any question regarding why your business might not be successful (utilize FAQ/Appendix)  Know your financials  If there are multiple members of the team present, have the appropriate team member who knows best, answer a given question  Show your coachability during this time
  5. 5. Content Guide 1) Introduction to you and the your company 2) Problem 3) Solution 4) Business Model 5) Underlying Magic – what makes your company unique 6) Marketing and Sales 7) Competition 8) Management Team 9) Financial Projections and Key Metrics 10) Current Update & Proposed Deal
  6. 6. 1. Your product/service  The slide itself should list organization name, your name, title and contact info.  You should simply describe your product or service. Example: “We offer B2B integrated social media advertising solution (or your service/product) for small businesses (or your target market) by proving low cost integrated turnkey solution (or your special sauce)  Demo (show) of how your product/service works is ALWAYS better than explain in words (charts, diagrams, etc)
  7. 7. 2. Problem  Describe the pain that you’re alleviating  The goal is to get everyone “buying in”  Avoid looking like a solution searching for a problem
  8. 8. 3. Solution  Explain how you alleviate this pain  Ensure the audience clearly understands what you sell  Ensure the audience clearly understands your value proposition  Do not get too in-depth technically here
  9. 9. 4. Business Model  Explain how you make money: who pays you, your channels of distribution, and your margins  Walk through the economics of one unit of whatever you are selling  If your model is complicated, try to explain it in terms of familiar ones  Mention any customers that are currently using your product or service
  10. 10. 5. Underlying Magic  Describe your secret sauce or magic behind your product or service. What makes your company unique?  This could be technology, patent, intellectual property, exclusive rights, exclusive contracts, key personnel in the business, existing customers, etc.  The less text, the better
  11. 11. 6. Marketing & Sales  How do you get to your market?  How do you reach/acquire your potential customers?  Show how you define your total addressable market and your understanding of your target market, audience, and business space  How do you intend to scale the business?
  12. 12. 7. Competition  Provide a complete view of the competitive landscape  Explain why your product/service is better, faster, cheaper and more valuable than your competitors’  Why are you good rather than why is the competition bad
  13. 13. 8. Management team  Names, titles, relevant skills and experiences from past ventures/positions of the key players  Be prepared to explain how you are going to bootstrap, hire, outsource, or contract the needed resources to fill any holes  List names of advisors, board members and major investors  Describe the history of any team members that have worked together in the past
  14. 14. 9. Financial Projections  Clearly a five year projection is difficult to prepare at your stage of company evolution. The exercise is to show how you are currently thinking about growth.  Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate  Clearly explain and break out the underlying key assumptions behind your projections  It is a good idea to have an additional slide in your appendix to refer to during Q&A with more detailed financials including items such as gross margins, cash burn, # of customers, cash flow positive point etc.
  15. 15. 10. Current Update & Proposed Deal  Explain the current status of your product or service and what the near future looks like. Share details of your positive momentum and traction (including any previous monies raised)  Explain what you have learned since inception that supports your hypothesis. Have you been employing a test and iterate approach?  How much are you raising and how will you use the money?  Explain what milestones you hope to achieve, how long the capital will last and future funding needs  Pre-money valuation, structure details: discount, cap, type of security, warrant, etc  What is the exit? List a few comparables and a potential exit/acquisition target price
  16. 16. Follow up If you are told that there is sufficient interest to move your deal forward within TCA:  personally meet the member who will organize the follow up meeting  Exchange contact information  Take a proactive role in planning the follow up meeting  Make sure you are properly prepared to provide the in-depth details investors will want to understand about the various parts of your buisness
  17. 17. THANK YOU For further questions, please contact: Robin Lee