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Storytelling & Problem Solving: The Key to the Infectious Blog

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Let me guide you through what it takes to make your blog posts great with storytelling and problem solving. We'll explore all that you need to know to infect your audience!

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Storytelling & Problem Solving: The Key to the Infectious Blog

  1. 1. Storytelling & Problem Solving The Keys to the Infectious Blog © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  2. 2. So Tell Me a Story ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  3. 3. So Tell Me a Story ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  4. 4. Elements That Make A Great Story • Easy to retell (be the minstrel) • It must be Worthy of retelling • Often uses a “cause and effect” fulcrum • Holds a sense of truth/reality for the audience • Should act as a catalyst for further its discussion • The best stories are timeless and plausible to multiple generations • It must hold a combination of “interest + value” to audience © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  5. 5. So Let Me Tell You a Story ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  6. 6. So Let Me Tell You a Story ...So Let Me Tell You A Story... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  7. 7. Zombies• Eat Brains• Cannibalistic• Dead or infected• Are more dangerous in hoards• Unpredictable• Insatiable © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  8. 8. EMP: Electromagnetic Pulse © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  9. 9. Imagine What Would Happen if I Told You... • all electricity stopped • transportation ceased • available food supplies were depleted in a week • no internet, no cell service, no prescriptions, no water filtration, no sanitation, no medical prescriptions, no prioritizational data, no fuel, no credit cards, no funds transfer, no food storages, no climate control, no civil service communications http://www.onesecondafter.com/ © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  10. 10. 9 Meals Away From Anarchy © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  11. 11. Foundations© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  12. 12. Foundations© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  13. 13. So What Makes Compelling Content? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  14. 14. So What Makes Compelling Content? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  15. 15. PROBLEM SOLVING = VALUE = RETENTION © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  16. 16. What Do You Mean Problem Solving? • I want to make more money • I want to be respected (maintain relevance) • I don’t want to spend more money • I don’t want to be left behind • I want to be educated (fast) • I want to simplify • I want to grow • I want to ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  17. 17. Do People Really Care About Problem Solving? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  18. 18. Sound Science MYTH DEFINE APPLY TEST CONCLUSION“STORY SEED” PROBLEM SCIENCE THEORY UNEXPECTED OUTCOMES? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  19. 19. But My Blog is About Cooking! MYTH DEFINE APPLY TEST CONCLUSION“STORY SEED” PROBLEM SCIENCE THEORY COOKING IN DEFINE DEFINE SELECT WINE LET SIMMERHIGH ALTITUDE PROBLEM TECHNIQUE PAIRING © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  20. 20. Tell a Story. Resolve a Problem. That’s it? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  21. 21. Tell a Story. Resolve a Problem. That’s it? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  22. 22. Establishing Your Blog’s Brand Equity • Has your blog become a brand? • What value do you think it brings your audience? • Are you consistently bringing that value to your audience? • Do you engage your audience and seek to keep your brand fresh and relevant? • Are you willing to evolve? JusticeMitchell.com TRENDING AUDIENCE YELLING ADVERTISING SOCIAL MEDIA HOW-TO EVOLUTION WITH OPINION © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  23. 23. Human Nature© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  24. 24. Human Nature© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  25. 25. Human Nature, Messaging & Engagement HUNT OBTAIN EXTEND • Explore • Collect • Create Importance • Discover • Interpret & Digest • Determine Sides • Research • Rationalize • Re-create Ownership • Solve • Prioritize • Teach & Share © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  26. 26. Human Nature, Messaging & Engagement EXTEND BLOG ENGAGEMENT EXPECTATION NEED • Create Importance • Determine Sides • Re-create Ownership • Teach & Share TRUST © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  27. 27. Key Takeaways • Question: Do your posts have a “story seed?” • Question: Would you be willing to retell your content? • Question: Do your posts solve a real problem and offer real value? • Question: Are you inviting your readers to become experts too? • Question: Does your blog (as a whole) have a brand larger than you? Should it? • Post, Listen, Engage & Advocate. • Buying a standard metal trashcan, lining it with cardboard and placing all your needed survival electronics inside of it has shown itself to be a worth “Faraday Cage” sheltering these products from a possible EMP. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  28. 28. Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED

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