"Personal Branding" - The Marketing Of You

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Originally created to speak the student body of the University Of Central Florida's communication and advertising department.

This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.

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"Personal Branding" - The Marketing Of You

  1. 1. Personal Branding - The Marketing of You © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  2. 2. What is a Brand?© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  3. 3. Elements of a BrandLogo Buzz/WOM Product Service Culture Style © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  4. 4. http://bit.ly/harleycreed © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  5. 5. Essence of a Brand© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  6. 6. BEING AF@#$!%GBADASS © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  7. 7. What’s the DNA of Brand Essence? • Personality • Category • Promise • Lifestyle • Expectation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  8. 8. You The Brand.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  9. 9. Elements of the Brand: YOUVoice Expertise Your Look Mantra Size © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  10. 10. Elements of the Brand: Voice Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 2.7 Billion
  11. 11. Elements of the Brand: Expertise Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 8.3 Billion
  12. 12. Elements of the Brand: Look Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 150 Million
  13. 13. Elements of the Brand: Mantra Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 50 Million
  14. 14. Elements of the Brand: Size Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 33 Billion
  15. 15. Self Branding in Your Career... © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  16. 16. Every Day in the Business World • Someone wants your job • You are being evaluated • Your work and ability are being discussed (internal/externally) • Loyalties, trends, customers/clients, demands and the economy are changing daily • Your industry, products and competitors are evolvingWhat makes you different from everyone else? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  17. 17. Youvertising.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  18. 18. What Do You Have to Advertise You? • Business cards? • Marketing and Promotional Material? • A website or blog? • Have you written a book?In today’s climate, it’s never enough. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  19. 19. Do You Own You? • Google yourself • Do you have a page rank? • What images are you finding? • If not, what do you do now?What makes me want to hire you? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  20. 20. It’s Your Business. It’s Your Money. It’s Your Reputation. Who Would You Hire? Personal Professional © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  21. 21. Me.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  22. 22. The Powerhouse. Channels to watch: • Favo.rs • Branch Out • ReferralKey • eLance • BeKnownResume: Groups: Answers: Alumni: Jobs Board: • Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be • Make sure it conveys apply to your career the questions • Present your brand for timely your brand essence • Be authentic and smart • Support your answers entrepreneurial alums • Follow directions for • Convey your brand using when you post with links consideration submitting to each job only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover- your career conversations work, but don’t sell letter for each job posting yourself only to show you understand their brand © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  23. 23. What Are You Saying Where?Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product & • Communities and groups professional and tech- channels • Detail content related to demo • Campaign connections savvy audience • PR, articles & alerts other articles as value- • Understand lexicon • Apps, modules and • Brands still in fertile add • Keep constant robust commerce ties development within different content channel © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  24. 24. Where Do You Score? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  25. 25. LISTEN © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  26. 26. What Are They Saying Where? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  27. 27. “The Shocking Math” Customer On The Phone: 1 Twitter: 75 Facebook: 175 Blog Subscribers: 1,000? 10,000? 100,000? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  28. 28. Your Core Motivation: Would You Hire You? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  29. 29. Selling Yourself. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  30. 30. Construct Your Personal Brand’s Business Plan • Primary Motivation • Money • Status • Non-Profit, Philanthropic, Foundations? • Quality leverage • Social Graph - Your “F3”: Friends, Fans & Followers • What’s You Threshold • Salary • Benefits (insurance, travel, stock options, partnerships) • Exposure (status, title, public facing) • Create your own brand Commandments - then live and die by them. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  31. 31. Commitment To Your Personal Brand. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  32. 32. Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED

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