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“In its way, a perfume is an invisible dress, playing
on us dressing ourselves to reveal our personalities.”
Thierry Wasse...
5
Her many faces make her unique.
Endowed with a personality steeped in endless charm.
And never short on ideas to seduce,...
6 7
Discreetly insolent and wonderfully sassy,
she continuously reinvents herself
to express every facet of femininity.
Po...
9
Breathe her in with delight.
She takes off with a fresh burst of lemon, bergamot and
Sicilian mandarin essence, splashed...
10
She slips into a new Petal Dress and struts down
the runway in a delicate green case.
Her dream figure is emphasised in ...
12 13
Every birth is an event to celebrate.
Kuntzel+Deygas dedicate an original
film to this new La Petite Robe Noire.
Comb...
14 1514 15
“You will follow a story in two parts: ‘the birth of La Petite Robe
Noire in her white paper world’, followed b...
16 1716 17
"
19
La Petite Robe Noire
With La Petite Robe Noire, Guerlain transports
the couture fantasy into the world of scent.
The story has new chapters and...
232
My Original Dress
Eau de Parfum
A timeless, incredibly chic and infinitely sexy model.
The original fragrance is the in...
My Cocktail Dress
Eau de Toilette
A light bustier dress. Twirling and playful, it is the belle
of the ball: a Fresh Floral...
27
In the window, in her intense pink showcase:
This ultra-glam long slit dress fascinates with its Woody Floral
accord. T...
On the grehe green terrace rooftop:
My Petal Dress
Eau Fraîche
Magical and embroidered with scented
petals... It’s impossi...
Printed in France
Guerlain International Press and Public Relations Department
125, rue du Président Wilson - F-92300 Leva...
Guerlain "La Petite Robe Noir" PR-Book 2015
Guerlain "La Petite Robe Noir" PR-Book 2015
Guerlain "La Petite Robe Noir" PR-Book 2015
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Guerlain "La Petite Robe Noir" PR-Book 2015

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Guerlain "La Petite Robe Noir" PR-Book 2015

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Guerlain "La Petite Robe Noir" PR-Book 2015

  1. 1. “In its way, a perfume is an invisible dress, playing on us dressing ourselves to reveal our personalities.” Thierry Wasser, Guerlain’s Perfumer
  2. 2. 5 Her many faces make her unique. Endowed with a personality steeped in endless charm. And never short on ideas to seduce, dazzle and attract more than ever, La Petite Robe Noire has an exquisite surprise in store for us.
  3. 3. 6 7 Discreetly insolent and wonderfully sassy, she continuously reinvents herself to express every facet of femininity. Poetic and enchanting, she transforms once again to enchant us in a brand-new film and make a statement in an unprecedented olfactory variation.
  4. 4. 9 Breathe her in with delight. She takes off with a fresh burst of lemon, bergamot and Sicilian mandarin essence, splashed with a shower of green notes. Then, the flowers take centre stage. Roses, as always: Turkish rose absolute and Bulgarian rose essence, but bathed in dew and expressed in all the evanescent subtlety of their petals. They are refreshed by an armful of freesia, caressed by the sensuality of velvety apricot and dazzled by the brilliance of sunny notes, a subtle blend of sambac jasmine and irresistible swirls of scent enhanced by skin warmed by the most radiant star of them all. La Petite Robe Noire Eau Fraîche shows off a completely different side. Deliciously sparkling, joyfully magical, irresistibly light and radiant. The indispensable gourmet touch? Pistachio works its magic, exalted. Composed of bitter almond and tonka bean, this delicious note is immediately familiar, a House signature. White musks and a very sweet patchouli wrap all of the ingredients in a silky halo of exhilarating discretion and rare elegance. They give La Petite Robe Noire Eau Fraîche an unforgettable trail. Her trail? The revelation of an infinitely explosive eau fraîche, embroidered with petals and trimmed with an indulgent pistachio note. Remarkably inspired, Thierry Wasser, her fervent admirer and faithful Pygmalion, offers her a final tailor-made dress. She is now adorned with a Green Floral, a symphony illuminated by the poetry of spring flowers.
  5. 5. 10 She slips into a new Petal Dress and struts down the runway in a delicate green case. Her dream figure is emphasised in an original design. Sketched in black ink, she wears a Petal Dress with a plunging neckline, elevated by the transparency of pistachio lacquered glass. In this smiling shade, the unbeatable La Petite Robe Noire bottle — immediately recognisable with its rounded shoulders and heart-shaped stopper — portrays all the freshness of this new expression.
  6. 6. 12 13 Every birth is an event to celebrate. Kuntzel+Deygas dedicate an original film to this new La Petite Robe Noire. Combining real and animated images, the artists happily return to the world of La Petite Robe Noire. With their four hands, they unite their skills to transport her to an enchanted Parisian garden. Here is a preview that reveals the very essence of their playful synopsis. SKETCHES AND WORK IN PROGRESS by
  7. 7. 14 1514 15 “You will follow a story in two parts: ‘the birth of La Petite Robe Noire in her white paper world’, followed by ‘the creation of the new Petal Dress in its fantastic atelier’!”
  8. 8. 16 1716 17 "
  9. 9. 19 La Petite Robe Noire
  10. 10. With La Petite Robe Noire, Guerlain transports the couture fantasy into the world of scent. The story has new chapters and so does the collection. The Perfumed Couture House at 68 Champs-Elysées now offers four different models of very distinctive dresses. So many olfactory looks expressed with each unique composition and composed in a tailor-made style.
  11. 11. 232 My Original Dress Eau de Parfum A timeless, incredibly chic and infinitely sexy model. The original fragrance is the indispensable Fruity Floral. Rose and cherry notes are blended with the most beautiful black notes in perfumery—black tea, tonka bean and patchouli—to charm the most seductive men. The star in the cherry pink entryway:
  12. 12. My Cocktail Dress Eau de Toilette A light bustier dress. Twirling and playful, it is the belle of the ball: a Fresh Floral with unbelievable charm, illuminated by rose and citrus fruits, which are mellowed by the soft white musks. On the top floor, tinted delicate pink:
  13. 13. 27 In the window, in her intense pink showcase: This ultra-glam long slit dress fascinates with its Woody Floral accord. Trimmed with raspberry and topstitched with patchouli, this pure flirt makes all hearts beat wildly. My Couture Dress Eau de Parfum Couture
  14. 14. On the grehe green terrace rooftop: My Petal Dress Eau Fraîche Magical and embroidered with scented petals... It’s impossible to forget its explosive Green Floral trail, spontaneously sewn with pistachio and mandarin, as evanescent as rose and freesia petals.
  15. 15. Printed in France Guerlain International Press and Public Relations Department 125, rue du Président Wilson - F-92300 Levallois Perret Tel. +33 (0)1 41 27 31 00 - Fax. +33 (0)1 41 27 32 99 - 2014

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