Is content king


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Is Content King Of The Internet

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Is content king

  1. 1. Is content king?<br />From the Just Search Content Team<br />
  2. 2. Is content king?<br />‘Content is king’ is a phrase that gets used quite often when it comes to web design and development<br />It refers to the fact that without original and relevant content, a website is unlikely to be discovered and indexed by search engines<br />It is well recognised that visitors search for free and informative content, so the more a site has, the greater the draw of visitors<br />
  3. 3. Is there truth in the phrase?<br />The reasoning behind this particular term is true in the main<br />A website does need a sufficient amount of targeted content for it to be found and, more importantly, rank for a particular keyword or topic<br />That being said, to say it is ‘king’ is a bit of an overstatement, as it is also important to take other SEO practices into account<br />
  4. 4. Content needs SEO<br />A good example of why content is not quite king is that you might have a brilliant piece of content written, but it can’t actually be found by the search engines or visitors<br />This could be due one of several reasons:<br />It’s appearing on a poorly designed website, lacking SEO <br />Or the website simply does not have enough strength to be found in the first place<br />
  5. 5. Finding content<br />No matter how good content is, for it to really shine it needs to be discovered and shared<br />This means it gets links and therefore is more likely to rank higher in search engines<br />Add to this a proper SEO website design that targets the right keywords correctly and you have a great mix<br />
  6. 6. The various types of content<br />Ultimately, you will need some content to progress anything with a website. It can range from home page text to contacts pages to product pages<br />Content can now take the form of images and videos which can be optimised, as well as the traditional blog text content<br /> Rarely (but it can happen) will you see a website that lacks content rank higher than those with an abundance of content<br />
  7. 7. Content + SEO = Win Win<br />Even with copious amounts of highly relevant content on a website – it still often relies on good SEO practices and website design to really shine<br />With sufficient SEO in place, content can start to generate traffic, plus its regularity then improves the site indexing, so becoming a ‘win - win’ situation<br />So, remember content isn’t everything; content is not king, it’s simply a sizeable slice of the whole SEO pie<br />