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10 Ways to Make Your Content Socially
& Digitally Friendly
Kate Brodock, Executive Director of Digital &
Social Media
18 July 2012

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1) Demonstrate value, not just
information
Consistently ask yourself whether you’re giving your
audience value that will make them feel fulfilled, see
you as a trusted resource, and make them come back
in the future.

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2) Title your pieces to be
attractive, informative, and accurate

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3) Make sure your layout matches
how people read

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4) Think about language, wording
and voice

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5) Make sure your final version is in
the right format

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6) Remember that people like visual

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7) Think about SEO

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8) Remember the power of social

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9) Build in mobile optimization
55% of the 234 million cell phone
subscribers in the U.S. are getting at least
some of their media diet via mobile
devices.

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10) FREEBIE!
Strategery!
Look beyond higher ed

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Final thought…..
BE BOLD!!!!
……and reach out to learn how to do that 
Oh and remember integration!