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    10 Ways to Make Your Content Socially
    & Digitally Friendly
               Kate Brodock, Executive Director of Digital &
               Social Media
               18 July 2012
+
    1) Demonstrate value, not just
    information
        Consistently ask yourself whether you’re giving your
        audience value that will make them feel fulfilled, see
        you as a trusted resource, and make them come back
        in the future.
+
    2) Title your pieces to be
    attractive, informative, and accurate
+
    3) Make sure your layout matches
    how people read
+
    4) Think about language, wording
    and voice
+
    5) Make sure your final version is in
    the right format
+
    6) Remember that people like visual
+
    7) Think about SEO
+
    8) Remember the power of social
+
    9) Build in mobile optimization




          55% of the 234 million cell phone
          subscribers in the U.S. are getting at least
          some of their media diet via mobile
          devices.
+
    10) FREEBIE!




                               Strategery!




       Look beyond higher ed
+
    Final thought…..


                  BE BOLD!!!!
           ……and reach out to learn how to do that 



                 Oh and remember integration!

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10 Ways to Make Your Content Socially & Digitally Friendly

  • 1. + 10 Ways to Make Your Content Socially & Digitally Friendly Kate Brodock, Executive Director of Digital & Social Media 18 July 2012
  • 2. + 1) Demonstrate value, not just information Consistently ask yourself whether you’re giving your audience value that will make them feel fulfilled, see you as a trusted resource, and make them come back in the future.
  • 3. + 2) Title your pieces to be attractive, informative, and accurate
  • 4. + 3) Make sure your layout matches how people read
  • 5. + 4) Think about language, wording and voice
  • 6. + 5) Make sure your final version is in the right format
  • 7. + 6) Remember that people like visual
  • 8. + 7) Think about SEO
  • 9. + 8) Remember the power of social
  • 10. + 9) Build in mobile optimization 55% of the 234 million cell phone subscribers in the U.S. are getting at least some of their media diet via mobile devices.
  • 11. + 10) FREEBIE! Strategery! Look beyond higher ed
  • 12. + Final thought….. BE BOLD!!!! ……and reach out to learn how to do that  Oh and remember integration!