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10 Ways to Make Your Content Socially & Digitally Friendly

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10 Ways to Make Your Content Socially & Digitally Friendly

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  1. 1. + 10 Ways to Make Your Content Socially & Digitally Friendly Kate Brodock, Executive Director of Digital & Social Media 18 July 2012
  2. 2. + 1) Demonstrate value, not just information Consistently ask yourself whether you’re giving your audience value that will make them feel fulfilled, see you as a trusted resource, and make them come back in the future.
  3. 3. + 2) Title your pieces to be attractive, informative, and accurate
  4. 4. + 3) Make sure your layout matches how people read
  5. 5. + 4) Think about language, wording and voice
  6. 6. + 5) Make sure your final version is in the right format
  7. 7. + 6) Remember that people like visual
  8. 8. + 7) Think about SEO
  9. 9. + 8) Remember the power of social
  10. 10. + 9) Build in mobile optimization 55% of the 234 million cell phone subscribers in the U.S. are getting at least some of their media diet via mobile devices.
  11. 11. + 10) FREEBIE! Strategery! Look beyond higher ed
  12. 12. + Final thought….. BE BOLD!!!! ……and reach out to learn how to do that  Oh and remember integration!
  1. 1. + 10 Ways to Make Your Content Socially & Digitally Friendly Kate Brodock, Executive Director of Digital & Social Media 18 July 2012
  2. 2. + 1) Demonstrate value, not just information Consistently ask yourself whether you’re giving your audience value that will make them feel fulfilled, see you as a trusted resource, and make them come back in the future.
  3. 3. + 2) Title your pieces to be attractive, informative, and accurate
  4. 4. + 3) Make sure your layout matches how people read
  5. 5. + 4) Think about language, wording and voice
  6. 6. + 5) Make sure your final version is in the right format
  7. 7. + 6) Remember that people like visual
  8. 8. + 7) Think about SEO
  9. 9. + 8) Remember the power of social
  10. 10. + 9) Build in mobile optimization 55% of the 234 million cell phone subscribers in the U.S. are getting at least some of their media diet via mobile devices.
  11. 11. + 10) FREEBIE! Strategery! Look beyond higher ed
  12. 12. + Final thought….. BE BOLD!!!! ……and reach out to learn how to do that  Oh and remember integration!

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