Your mobile home
on JustGiving

Last updated January 2014
Contents
1.
2.
3.
4.
5.
6.

Growth of mobile on JustGiving
Mobile traffic overtakes desktop traffic
Mobile optimised profi...
Growth of mobile
Percentage of mobile & tablet visits to JustGiving
More people are using the
internet on their mobile
pho...
Mobile traffic overtakes desktop traffic
Marathon Sunday 2013

42%
58%

Desktop computers
Mobile devices

On Sunday, 21st ...
Mobile optimised profiles for causes
We’ve optimised your profile on JustGiving, so it looks great on a mobile phone. That...
Mobile giving
We’ve created a donation process that
means people can donate to your cause in
just one touch or click, whil...
iPhone app
Your supporters can...
•
See their fundraising pages and how much they’ve raised
•
Post updates to their page
•...
iPhone app
People can give to the causes that matter most to them and...
•
Discover great charities like yours, projects a...
Recommended reading
•

JustGiving experiences mobile Christmas

•

Nine reasons why social and mobile are the future of fu...
www.justgiving.com/charities
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Your mobile home on JustGiving

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Your mobile home on JustGiving

  1. 1. Your mobile home on JustGiving Last updated January 2014
  2. 2. Contents 1. 2. 3. 4. 5. 6. Growth of mobile on JustGiving Mobile traffic overtakes desktop traffic Mobile optimised profiles for causes Mobile giving iPhone app Recommended reading www.justgiving.com/charities
  3. 3. Growth of mobile Percentage of mobile & tablet visits to JustGiving More people are using the internet on their mobile phones and tablets. When they visit JustGiving on their mobile or use our app, we are tailoring their experience, so it’s enjoyable, convenient and easy to give. Christmas Day visits to JustGiving by device (2010 to 2013) www.justgiving.com/charities
  4. 4. Mobile traffic overtakes desktop traffic Marathon Sunday 2013 42% 58% Desktop computers Mobile devices On Sunday, 21st April 58 per cent of traffic to JustGiving came from mobile devices including smartphones and tablets – an uplift of 52% from marathon weekend in 2012. Throughout the day, we processed a record £300,000 in donations on the go from smartphone users, including spectators in the crowd www.justgiving.com/charities
  5. 5. Mobile optimised profiles for causes We’ve optimised your profile on JustGiving, so it looks great on a mobile phone. That means ceople can connect with your cause wherever they are, however they want. www.justgiving.com/charities
  6. 6. Mobile giving We’ve created a donation process that means people can donate to your cause in just one touch or click, while remaining completely secure. A user’s details and preferences are now automatically remembered when they donate on their mobile. They won’t need to get their card out of their purse or wallet when giving on smartphones. Donors in the UK also have access to a simplified Gift Aid process, endorsed by HMRC. People are encouraged to share their donation on social media and can opt-in to communications with your charity, helping you reach new supporters. www.justgiving.com/charities
  7. 7. iPhone app Your supporters can... • See their fundraising pages and how much they’ve raised • Post updates to their page • See who’s donated to their page and who’s left a message • Share their page with friends and family www.justgiving.com/charities
  8. 8. iPhone app People can give to the causes that matter most to them and... • Discover great charities like yours, projects and fundraising pages • Personalise the app to see the causes they care about • Give easily to the causes that inspire them www.justgiving.com/charities By clicking on the G, people can give to your charity via our mobile optimised donation process. And we’re keeping track of people that click the heart symbol, so over time we can improve the relevancy of the content we present to them.
  9. 9. Recommended reading • JustGiving experiences mobile Christmas • Nine reasons why social and mobile are the future of fundraising • How charities can make the most of smartphone technology • JustGiving launches rapid ‘one-touch’ mobile giving facility • How to increase charity donations on the mobile web • How charity communicators can think mobile first • More companies are designing their sites for tablet and mobile: stats • Statistics on mobile usage and adoption to inform your mobile marketing strategy • Charities urged to improve websites on mobile phones www.justgiving.com/charities
  10. 10. www.justgiving.com/charities

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