Facebook and
fundraising
Jonathan Waddingham Rosa Birch
@jon_bedford facebook.com/rosa.birch
Product Manager @justgiving F...
What we’ll cover
Why Facebook is important
How we integrate with Facebook
Facebook hints and tips
Q&A
1.8
billion
A great first impression
The numbers we like
In 2012, Facebook drove over 1.8 million donors to JustGiving, 50%
more than 2011
They gave over £34 m...
‘Social sponsorship’
Sharing for donors...
Sharing for fundraisers...
And there’s the app
http://apps.facebook.com/jgdonation/
Oh, and Timeline integration too
Aggregations showcase activity
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newslet...
(it’d be rude to not mention mobile)
Jan 2011 July 2012 October 2012
Growth of mobile
4%
10%
26%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage mobile & tabl...
Growth of mobile Facebook
0.2% 0.3%
10.0%
16.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Jan-10 Jan-11 Jan-1...
Jonathan Waddingham
Product Manager @justgiving
@jon_bedford
slideshare.net/jwaddingham
Rosa Birch
Facebook
@rosabirch
Fac...
Upcoming SlideShare
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Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

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Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

  1. Facebook and fundraising Jonathan Waddingham Rosa Birch @jon_bedford facebook.com/rosa.birch Product Manager @justgiving Facebook January 29th 2013
  2. What we’ll cover Why Facebook is important How we integrate with Facebook Facebook hints and tips Q&A
  3. 1.8 billion A great first impression
  4. The numbers we like In 2012, Facebook drove over 1.8 million donors to JustGiving, 50% more than 2011 They gave over £34 million, up 44% on 2011 Mobile Facebook drove over £5.3 M, over 5 times as much as 2011 Post-donation sharing to Facebook generated £1.4M Our Facebook app generated over £680k ~10% of all Facebook traffic was generated by our social sharing tools
  5. ‘Social sponsorship’
  6. Sharing for donors...
  7. Sharing for fundraisers...
  8. And there’s the app http://apps.facebook.com/jgdonation/
  9. Oh, and Timeline integration too
  10. Aggregations showcase activity
  11. Sonny’s law – after every action, share Registered for an event? Made a donation? Signed a petition? Signed up for newsletter? Watched a video? Encourage people to tell their friends And get them to say WHY their friends will be interested
  12. (it’d be rude to not mention mobile) Jan 2011 July 2012 October 2012
  13. Growth of mobile 4% 10% 26% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Jan-10 Jan-11 Jan-12 Jan-13 Percentage mobile & tablet visits
  14. Growth of mobile Facebook 0.2% 0.3% 10.0% 16.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% Jan-10 Jan-11 Jan-12 Jan-13 Percentage of all traffic from Mobile Facebook
  15. Jonathan Waddingham Product Manager @justgiving @jon_bedford slideshare.net/jwaddingham Rosa Birch Facebook @rosabirch Facebook.com/rosa.birch

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