Focus on funding 2012: A guide to online and mobile giving
Focus on FundingA guide to online and mobile givingSally Chambers@firstname.lastname@example.org
About JustGivingWe believe everyone is naturallygenerous and people give when they can.Our founders – Zarine Kharas and Anne-Marie Huby – pictured a world where givingwas easier, more enjoyable and inspiring. In2001 they founded JustGiving and started tomake it happen.We’re proud to say we’ve been growingthe world of giving ever since investingour fees in world-class technology andhelping raise over £1 billion for thousands ofcharities and local causes.We’re creating a future where donating isso inspiring that it becomes part of everydaylife. Where giving is a given.We’d love you to join us.
What we’re going to cover today1. Online and mobile giving – why bother?2. Why JustGiving?3. Key tools4. The new fundraiser5. Joining JustGiving – how it works6. New! JustGiving Local
Online and mobile giving – Why bother? Youll raise more money People are more generous when they give through a website. The average online donation is £30, compared to £15 offline. You’ll make it easy for people to give 50m mobile phone users are ready to give instantly and spontaneously You’ll benefit from automatic Gift Aid reclaim A whopping 85% of online donations are eligible for Gift Aid, compared to only 43% offline. You’ll be where the people are A third of people on JustGiving find us through social networks.
Why JustGiving?You can trust us with your fundraising because we’re experts in giving We have more than a decade‟s experience in online giving. All of our fundraising tools are built with this expert knowledge, so you‟re in safe hands.Automatic Gift Aid reclaim We automatically reclaim Gift Aid on your behalf – no paperwork for you and an extra 25% on every eligible donation.Its easy for your supporters to raise more We‟ve developed tools for anyone to support your charity at the click of a button. And if your supporters need any help, they can call or email us any day of the week.You’ll have all the tools you need to fundraise all year round Our ongoing investment in world-class technology means your charity automatically benefits from the latest fundraising – such as text giving, facebook fundraising and direct debit donations.
Key tools – Your mini website on JustGivingThis is your charity‟s dedicated area onJustGiving – it‟s just like a miniwebsite.Promote this profile to your communityso potential supporters can easily findyour charity online.Here they can make a donation, set-upa monthly direct debit or create afundraising page.A third of people on JustGiving find usthrough social networks, and they‟relooking for charities to support! e.g. www.justgiving.com/girlguidinguk/donate
Key tools – Fundraising pages for your supportersHowever they are fundraising – running amarathon, holding a bake sale, collecting 2donations instead of birthday presents –your supporters can raise money with afundraising page on JustGiving.1. This is where they can explain how and why they‟re fundraising 1 32. The page can be shared on social media in a single click3. Your charity features prominently 44. Family and friends can make an online or text donation, as well as leave a message e.g. http://www.justgiving.com/Kevin-Moloney1
Key tools – Your Facebook presenceThis is a first – we‟ve developed apps thatenable people to donate without leavingFacebook.We have an app for your charity, so you canadd it your organisation‟s Facebook page andreceive donations..And one for your fundraisers, so that theirfriends can sponsor them.Why important? 68% of the UK population is on Facebook. In May 2012, 32% of donations came from Facebook, a 130% year on year growth!
Charity case studies – Our top 5 Facebook timelines1) Handicap International UK – For smart use of the „About‟ and „Featured app‟ sectionshttp://blog.justgiving.com/charities/top-five-charity-facebook-timelines/
Charity case study – our top 5 Facebook timelines2) Macmillan Cancer Support – For getting creative with the timeline featurehttp://blog.justgiving.com/charities/top-five-charity-facebook-timelines/
Charity case study – our top 5 Facebook timelines3) Blue Cross – For highlighting and promoting interesting contenthttp://blog.justgiving.com/charities/top-five-charity-facebook-timelines/
Charity case study – our top 5 Facebook timelines4) Meningitis Research – For using the new cover photo featurehttp://blog.justgiving.com/charities/top-five-charity-facebook-timelines/
Charity case study – our top 5 Facebook timelines5) War Child – For using an email application to encourage newsletter sign-upshttp://blog.justgiving.com/charities/top-five-charity-facebook-timelines/
Key tools – Appeal pagesAn appeal page enables your charityto raise funds for a specific occasion, 1project or cause, such as a newminibus. 31. This is where you can explain what you‟re raising money for2. Add text, photos and video to encourage people to donate 23. See at a glance how much has 4 been raised4. Supporters can make an online or text donation and leave a message5. You can add updates on progress 5 and say thank you e.g. www.justgiving.com/5thWorcesterParkMinibus4
Key tools – Buttons and widgets for your websiteButtons Donation widgetWe have a ready-made set of buttons that Or you use our donation widget so peopleyou can pop on your website and emails. can donate without leaving your website.Direct them to your profile on JustGiving todonate or make a fundraising page.Whyimportant?Why important?Charities using JustGiving buttons on their e.g.website raise 58% more than charities that www.hibbslupustrustuse links. .org/donate/
Charity case study – Appeal pages and buttonsA charity that recognises the impact ofbuttons is The Neuroblastoma AllianceUK. It is running an appeal to raiseenough money to pay for life-savingtreatment for six-year-old Ryan.Ryan‟s Mum put a donate button onevery page of the blog – helpingsupporters donate to his appeal pagequickly and easily. Ryan‟s appeal pagehas now raised over £96,000.“Buttons are much clearer to see on ourweb pages than complicated links and Click here to downloadthere‟s less confusion from our this case studysupporters, which saves us time.”Fundraising co-ordinator,The Neuroblastoma Alliance UK
Key tools – text donationsJustTextGiving by Vodafone is the UK‟sfirst free text donation service You receive 100% of every donation Over 50m mobile users in the UK empowered to give instantly and spontaneously It‟s for your supporters too - they can receive text donations to their fundraising pages Click here to find out more about Free marketing materials for your charity – posters, letter templates JustTextGiving and a banner
Key tools – text donations + how it works for donors They see your charity‟s unique six-digit code on an advert, poster or banner They send a text that includes your charity‟s code and an amount (for example, CHAR17 £10) to 70070 They‟ll then receive a thank you message and a link to an online form Here they can confirm whether or not they‟re a UK tax payer That way, your charity benefits from an extra 25% through Gift Aid
Charity case study – text donationsA charity that has felt the impact of textdonations is Acorns Children‟s Hospice.It publicised a text code during afootball match and raised £7,500!JustTextGiving is perfect for events justlike this. It also works well for:- Cake bake sales- Bag packing at supermarketsThese days people carry less cash, butthey always have their mobile phone! Click here to read this case study
Then... From 2005-2007, email was the main driver of traffic to JustGiving. From the end of 2007, social networks like Facebook overtook.
People want to give in different places “You just put it on “The best thing for me Facebook and then, was the link with before you know it, Facebook. boom, you‟ve got lots of That was the easiest people on it and you‟re thing” getting [donations].”
Now... In 2011 Facebook drove over a million donors to JustGivingThese donors gave £22 million (with just under £1 million raised alone from mobile Facebook) Future gazing: By 2015 we estimate 50% of donations on JustGiving will come from Facebook
Social sharing: Greater context, greater reach Enabling sponsors to share their donation creates a viral effect Helping their friend (your fundraiser) to reach more people, with minimal effort By sharing on Facebook they‟re opening up your fundraisers‟ page to an even wider pool of people
Donations from Sept 2011 to April 2012 £925,817 total £21.50 average donation £4.50 value per share £55,482.48 total £25.18 average £1.80 value per share £21,912 total £33.87 average £3.30 value per share
Social fundraising – the power of an update Video share worth £19 Share worth £12 www.justgiving.com/Sheila-Turner
Action #1Help your fundraisers raise more through social media bysending them some of JustGiving‟s tips:Top ways of using social Top tips for fundraising Raise more by making a media to fundraise on Twitter video
Mobile optimisation is really importantYour fundraisers and their supporters deserve the best
What to do when online is not an option?JustTextGiving by Vodafone
Action #2Encourage your supporters to set up a text code onJustGiving and send them tips on how to use it: How to set up a text code 5 text fundraising tips
The new fundraiserSocial media savvy Mobile userIn Memory motivated
In Memory growth on JustGiving 31% growth between 2010 and 2011 31% Donations are 40% higher than average 20% 12% of fundraising in 2012 49% has been linked to In Memory 57% The top 3 categories are: 1. Running/marathons 2. Other Occasions 3. Walks
Action #3Identify which supporters are raising money in memory. Howcan you tailor your comms to these supporters?Based on our research, we suggest: Using the data available to tailor your approach Talking to them! Offering them as much support as possible
The new fundraiserSocial media savvy Mobile userIn Memory motivated Employee
£25m raised by companies on JustGiving in 2011
Fundraisers want to run with their colleagues Branding Quick and easy to set up Reporting Teams League tables Multi-charity partnerships Long term partnerships Employee choice of charity
Help your corporate partners raise more “JustGiving‟s Company Fundraising profiles are absolutely brilliant and we recommend them to all our corporate partners. I don‟t think we would have raised as much money as we have without it. When we mention JustGiving to our partners, their faces light up - they love it.” - Macmillan
Action #4Are your corporate partners one of the 270 companies whoalready have company profiles on JustGiving? If yes – you can encourage your fundraisers to connect to their company. If not, put them in touch with JustGiving and we can help them set up a Company Fundraising profile.
Joining JustGiving – how it works Investing in technology can be too expensive and risky for many charities. For £15 a month, plus a 5% fee on each donation, you get access to all these tools – completely risk free.1. Register your details at www.justgiving.com/charities. We‟ll then email you a few simple forms to fill-in.2. Fill in the forms and pop them in the post to us.3. Once we receive your completed forms, well have you registered on JustGiving • Online support: within 24 hours http://just.ly/charity-support • Email: email@example.com • Phone: 0845 078 2065
Alternatively, register for a free JustTextGiving account www.justgiving.com/justtextgiving/charity-non-members
New! JustGiving Local www.justgiving.com/en/local