Problem slides: It’s disconnected from the rest of your marketing strategy
52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. http://www.adobe.com/solutions/digital-marketing/digital-index.html
Empower you to respond to people with information in the moment they are seeking it. Being present for the right people at the right time.
Brittany spends all day in social media and it can become a bit overwhelming. She needs a listening tool that elevates Only the most critical mentions. She also needs some context To know if she’s responding to a prospect, lead or customer. Demo Create a keyword search with with Boolean terms Show how you can differentiate the lifecycle stages of mentions Show how to follow someone directly from the app
Corey doesn’t have time to monitor social all day. He gets alerts every time one of his specific leads mentions a competitor or an important keyword. That way he can be there at the optimal time to convert his leads. Demo Show Smart List of Corey’s Qualified Leads Show search and alert set-up Show link into the contact view for more context before a response. Show Mobile App with Push Notifications
Nick wants to solve for the customer. But amid all of the social media noise it can be tough to catch a customer in their moment of need, or be able to prioritize the needs of customers over other chatter. Demo Create a Smart List of Customers Create an alert for customers mentioning HubSpot Show how to respond immediately or assign the case. Show follow up email from the account manager or CTAs when they return to the site with training opportunities
Laura needs to focus her time on the people who can give her company the greatest reach and influence. She needs to nurture those relationships over time. Not just beg for a RT here and there. Demo Show smart list of evangelists (contacts with high follower count + history of interaction with your content) Get an alert anytime a someone with that profile mentions the company. Add to workflow thanking your best supporters with a discount or swag.