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Recent Releases
2
4
Social MediaThroughout TheCustomer LifecycleComing in June….
The problem with today’sSocial Media Marketing:
What social in a silo leads to:
Signal vs. noise971% of Twitter complaints are not answered
Disconnected interactions10
Inability to measure ROI54% of marketers said the leading difficulty inmeasuring social media ROI is the inability to ties...
“By 2013, lead management campaigns integrating 4 ormore digital channels are expected to outperform single-or dual-channe...
Only 39% of marketers arethinking about how tointegrate social marketingwith the rest of the organization•39%13
IntroducingHubSpot Social MediaA love story in four acts
The Customer Lifecycle15
HubSpot has always enabled marketers to respondto people with information in the moment they areseeking it.16How to use Fa...
Social Media should be nodifferent.17
18
19BRITTANY LEANINGRole: Social Media MarketerPrimary Goal:Find and attract prospects inneedAct One:
21COREY BEALERole: Sr. Sales ManagerPrimary Goal:Address the needs of his mostqualified leadsAct Two:
22Corey’s leadsHubSpot@CoreyHubSpotTrigger an alertChoose a smart listChoose terms to trackCorey’s warm leads
23NICK SALVATORIELLORole: Customer ServicePrimary Goal:Delight customers and helpthem succeedAct Three:
24CustomersHubSpot@HubSpotCustomersRespond immediately•Sorry for the bad experience, let’sschedule a time to talk.•[2 week...
25LAURA FITTONRole: EvangelistPrimary Goal:Connect withInfluencers(even the unexpected ones)Act Four :
26
What makes this storypossible?
A single integrated platform.
1+ 1 = 3
HubSpot’s integrated social media application
HubSpot’s integrated social media application
HubSpot’s integrated social media application
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HubSpot’s integrated social media application

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HubSpot’s integrated social media application

  1. 1. Recent Releases
  2. 2. 2
  3. 3. 4
  4. 4. Social MediaThroughout TheCustomer LifecycleComing in June….
  5. 5. The problem with today’sSocial Media Marketing:
  6. 6. What social in a silo leads to:
  7. 7. Signal vs. noise971% of Twitter complaints are not answered
  8. 8. Disconnected interactions10
  9. 9. Inability to measure ROI54% of marketers said the leading difficulty inmeasuring social media ROI is the inability to tiesocial media to actual business results.(Source: Awareness, Inc. )11
  10. 10. “By 2013, lead management campaigns integrating 4 ormore digital channels are expected to outperform single-or dual-channel campaigns by 300%.”Gartner.12
  11. 11. Only 39% of marketers arethinking about how tointegrate social marketingwith the rest of the organization•39%13
  12. 12. IntroducingHubSpot Social MediaA love story in four acts
  13. 13. The Customer Lifecycle15
  14. 14. HubSpot has always enabled marketers to respondto people with information in the moment they areseeking it.16How to use Facebook for business
  15. 15. Social Media should be nodifferent.17
  16. 16. 18
  17. 17. 19BRITTANY LEANINGRole: Social Media MarketerPrimary Goal:Find and attract prospects inneedAct One:
  18. 18. 21COREY BEALERole: Sr. Sales ManagerPrimary Goal:Address the needs of his mostqualified leadsAct Two:
  19. 19. 22Corey’s leadsHubSpot@CoreyHubSpotTrigger an alertChoose a smart listChoose terms to trackCorey’s warm leads
  20. 20. 23NICK SALVATORIELLORole: Customer ServicePrimary Goal:Delight customers and helpthem succeedAct Three:
  21. 21. 24CustomersHubSpot@HubSpotCustomersRespond immediately•Sorry for the bad experience, let’sschedule a time to talk.•[2 weeks later] How are things going?
  22. 22. 25LAURA FITTONRole: EvangelistPrimary Goal:Connect withInfluencers(even the unexpected ones)Act Four :
  23. 23. 26
  24. 24. What makes this storypossible?
  25. 25. A single integrated platform.
  26. 26. 1+ 1 = 3

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