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Social Media Strategy


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Detailed Slideshow that shows you:
- how to create a Social Media Strategy for your business
- how to engage with your audience
- how to optimize your social media profiles
- how to create an editorial calendar for posting on Social Media networks
- best times to post on Social Media Networks
- biggest mistakes
- how to create a Social Media policy and
- how to create a Social Media crisis plan

This presentation was given on June 18, 2013 at Geekdom for the San Antonio Online Marketing Group by Maria Haase, owner of Jupiter Labs (, a Social Media Marketing firm that specializes in Social Media Strategy for clients in the US, Europe and Africa as well as Veronica Morales owner of The Social Being (, experts in Social Media Implementation, Web Development and Online Marketing Services.

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Social Media Strategy

  1. 1. Social Media Strategy San Antonio Online Marketing Group 6-18-2013 presented by
  2. 2. Social Media Revolution 2013
  3. 3. Agenda  Planning your Strategy  Branding your Business  Integration/Optimization  Planning your Content  Tips for Interaction and Engagement  Biggest Mistakes  Social Media Crisis Plan & Policies
  4. 4. Strategic Planning Cycle 1. Assess Status Quo 2. Set Goals 3. Determine Budget/Time commitment 4. Create Strategy 5. Implement Strategy 6. Test and Monitor Strategy 7. Evaluate and adjust 8. Start at #1
  5. 5. Where is your Target Market?
  6. 6. Branding your Business  Design  Language/Content  Keywords/#Hashtags/SEO  Coherent Presence
  7. 7. Integration & Optimization  Integration of SMM & traditional Marketing  Lead Funnel  Email/Calling List
  8. 8. Planning your Content  Editorial Calender  How often should you post?
  9. 9. Tips for Interaction and Engagement  Timing  Content form  Call to action  User involvement
  10. 10. Biggest Mistakes
  11. 11. Social Media Crisis Plan  Define Crisis  Listen and monitor  Notification lines through chains of command  Acknowledge, be sorry and genuine  Respond with centralized information  Offer a plan of action that will prevent problem in the future  Know when to take it offline  Create an Army  Learn from it
  12. 12. Social Media Policy  Prepare for the unexpected  Create rules for the following: - Employees usage of SM on the clock - Employees usage of SM off the clock - Employee-customer interaction representing the company, for example how to handle a customer complaint on Facebook
  13. 13. Any Questions?