Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Louis Vuitton 2015 Valentine's Day Digital Plan

1,924 views

Published on

The campaign's theme is "Love, Travel, Memory". Its objectives are to strengthen brand image, build good relationship, and increase sales. It has two main activations, "deliver your love" on Gmail and app, and "unbox your love" on social media. The timeline is from Jan.10 to Feb.20.

Published in: Marketing
  • Be the first to comment

Louis Vuitton 2015 Valentine's Day Digital Plan

  1. 1. Love, Travel, Memory 2015 Valentine’s Day Digital Plan 1 ! By Jan Wu Nov. 20, 2014
  2. 2. Objective • Strengthen brand image • Build good relationship • To increase sales 2
  3. 3. Target Audience 3
  4. 4. Timeline Inspire Engage Measure Jan. 10 - Jan. 31 Feb. 1 - Feb. 19 Feb. 20 - onwards “Deliver your love” on Google and mobile products on website 4 Update news on social media KOLs show-time SEO Google AdWords on social media Email Marketing Consumer join Purchase customized “Unbox your love” Analyze data from social media Google Analytics
  5. 5. Story 5
  6. 6. Social Media Deliver your love Unbox your love (Burberry Kiss Case) (Coach Unbox Case 6 on WeChat)
  7. 7. Inbound Marketing 7
  8. 8. Measurement 8
  9. 9. Budget Total: $17,300 to $26,300 3D Commercial $6,000 to $15,000 9 Fashion bloggers Free gifts Free gifts Paid Ads $150*40=$6,000 for winners $530*5=$2,650 $530*5=$2,650
  10. 10. 10 Merci!

×