Omnitrans: Connecting Our Community

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Presentation from the 2013 California Transit Association Conference in Anaheim, CA. This quick overview illustrates how Omnitrans uses online marketing tools and social media to engage its rider community. Includes links to free and low cost marketing tools and examples of how to use Facebook contests to generate interesting content for embeddable slideshows.

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Omnitrans: Connecting Our Community

  1. 1. Omnitrans: Connecting Our Community It’s about people.
  2. 2. Blog RSS feed populates our home page.
  3. 3. Veterans’ Day Campaign
  4. 4. FACEBOOK LIKES FACEBOOK ENGAGEMENT Jan. 2012 – 1,526 Likes Jan. 2013 – 2,465 Likes Jan. 2012 – 560 Engaged Users Jan. 2013 – 1,829 Engaged Users 62% Increase 226% Increase KLOUT SCORE Jan. 2012 – 19 Jan. 2013 – 59 211% Increase WEBSITE TWITTER Jan. 2012 – 20,562 Visits Jan. 2013 – 75,548 Visits Jan. 2012 – 336 Followers Jan. 2013 – 734 Followers 257% Increase 118% Increase
  5. 5. Serving our riders on the go
  6. 6. We made an app for that! Includes: • NexTrip Information • Bus Book • Online Store • Blog • Website • How to Ride Videos • Photos • Social Media Sites • Customer Service Info • No Service Holidays
  7. 7. Newsletter Tips: • • • • • Go mobile friendly Include link to web version Offer “Text to Join” option Add social share buttons Keep stories short & link to your site for full version. (Good SEO!)
  8. 8. Growing our professional network
  9. 9. Typical LinkedIn company page:
  10. 10. Leveraging LinkedIn page features:
  11. 11. Highlight services
  12. 12. Grow connections Drive traffic Feature a video
  13. 13. • • • • NextBus Chaffey College Burger Mania Loma Linda VA Hospital • • • • Ronald McDonald House Regis Movie Theatre LifeStream Blood Bank Valley Transportation Services
  14. 14. Does your story support the message of other organizations? Share it on their Facebook page!
  15. 15. Contests: good fun & great content
  16. 16. We use contests to: We • • • • • Reward our Facebook fans Grow our audience Identify potential rider interviews Generate fun content for our web & social Get rider feedback on new services or promos Vote for your favorite promo item! Cell Phone Zipper Pouch With Clip Non-Slip Cell Phone Rubber Gripper Label
  17. 17. Contest responses used to generate an embeddable Dump The Pump slideshow:
  18. 18. “I dumped the pump because I have a little boy with leukemia. I have to save as much money as I can for what he needs to get better.” - Amanda P. Visit us online at www.omnitrans.org
  19. 19. “It’s less stress than driving. As a veteran with some mental issues from time in service, I have to find a way to reconnect with people. Being close to others in a bus helps with that.” - Timothy F. Visit us online at www.omnitrans.org
  20. 20. “I dumped the pump so I could read the New York Times bestsellers instead of bumper stickers!” - Don J. Visit us online at www.omnitrans.org
  21. 21. According to a recent report by the American Public Transportation, a two-person household can save more than $9,700 a year on average by downsizing to one car. Visit us online at www.omnitrans.org
  22. 22. Commute smarter. Dump the pump for public transit Visit us online at www.omnitrans.org
  23. 23. Where Would You Go On a 100 Million Mile Trip? (Issuu flippable PDF booklet) http://issuu.com/omnitrans/docs/million_mile_responses Look Who Dumped The Pump! (Slideshare slideshow) http://www.slideshare.net/omnitranstransit/dumping-the-pump-for-public-transit
  24. 24. CANVA – quality graphic design tool in Beta stage. Templates, free and $1 clip art FREE www.canva.com CONDUIT – develop your own cell phone app. Paid version about $39 a month. www.mobile.conduit.com GOOGLE DOCS – create embeddable interactive customer surveys - FREE www.docs.google.com ISSUU – turn PDFs into online flippable versions - FREE www.issuu.com OFFERPOP – contest app; priced according to number of Facebook fans www.offerpop.com SLIDESHARE – create embeddable slideshows – FREE www.slideshare.com
  25. 25. Email: Juno.Carlson@omnitrans.org

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