Curiosity is something that unites Jung and our clients. Therefore, we took a flight to Austin, Texas, to visit the SXSW festival - a melting pot where the future movers and shakers of technology, creativity and innovation come together during five intense days with over 20 000 participants from various startups, agencies, companies and organizations. A place where many of today's most influential players on the web have successfully launched and discussed their products.
After attending many hours of panel discussions, lectures and workshops, we have collected our thoughts in this presentation. It focuses on major trends from the cutting edge of digital media and how they can be applied to business offerings, and how they influence brands and communication. These are our thoughts on SXSW, what are yours?
About Jung: We are a curious public relations agency based in Stockholm. We help our clients to reach their target groups in an inspiring and efficient way. For us, PR means personal relations - a straightforward way to understand communication as driven by dialogue. Our work stretches from strategy to implementation. We also provide a showroom for fashion and lifestyle products.