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How to Make Customer Personas for Your Business + Free Template

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How to Make Customer Personas for Your Business + Free Template

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Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. Customer Persona helps you to identify & set your right target market. Check this presentation with a completed template for an HR Service firm and a Blank template to use it for your own.

Build your desired customer profile today, save your time and ad budget and get more revenue in the process.

Contact me: hello@jmustafa.com for growth marketing or sales consultation.

Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. Customer Persona helps you to identify & set your right target market. Check this presentation with a completed template for an HR Service firm and a Blank template to use it for your own.

Build your desired customer profile today, save your time and ad budget and get more revenue in the process.

Contact me: hello@jmustafa.com for growth marketing or sales consultation.

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How to Make Customer Personas for Your Business + Free Template

  1. 1. CUSTOMER PERSONAS HOW TO MAKE FOR YOUR BUSINESS A DIGITAL RESOURCE BY
  2. 2. WHAT TO EXPECT FROM THIS RESOURCE? • What Are Customer Personas? • What Are Negative Customer Personas? • How To Use Customer Personas? • How To Build Customer Personas? • Make Your Own Personas Using Templates
  3. 3. WHAT ARE CUSTOMER PERSONAS? Customer personas are fictional and generalized representations of your ideal customers. They help you understand your prospective & current customer better, and make it easier for you to make content to the specific needs, behaviors, and concerns of different groups. Simply, Customer Persona helps you to identify & set your right target market.
  4. 4. WHAT ARE NEGATIVE PERSONAS? Negative Customer Personas are the representation of who you don’t want as an customer. This could include, for example, professionals who are too advanced for your product or service, students who are only engaging with your content for research / knowledge, or potential customers who are just too expensive to acquire. (because of a low / high average sale price, their possibility of taking the service, or their unlikeliness to purchase again from your company.)
  5. 5. HOW TO USE CUSTOMER PERSONAS? Customer personas allow you to personalize or target your marketing message for different segments of your audience. Campaign 1 Campaign 2 Campaign 3
  6. 6. HOW TO BUILD CUSTOMER PERSONAS? Customer personas are created through research, surveys, and interviews of your target audience. That includes a mix of current & potential customers, and those outside of your database who might align with your target audience. Take phone or in-person interview Find trends from your existing customer database Ask your sales team Ask leading question when collecting contacts through promotion Types of fashion you prefer? Your company employee number? Which social media you actively use? Who buys our product?
  7. 7. If You’re a HR Management Firm Take a look at one of your customer persona
  8. 8. Persona Name: Background Afroza Demographics Identification • Senior Human Resource Manager. • Worked at the same company for 8 years; worked her way up from HR Executive. • Married with 1 children (Aged 3). • Mid-aged Female. • Age 28 – 35. • Income 120k per year. • Urban Household. • Calm & contained. • Prefers email over social media. • Do not respond in her phone during the office time. Job, career, family Male/ Female, Age, Gender, Location Personality, Communication Preference WHO?
  9. 9. Persona Name: Goals Afroza Challenges Our Solution • Create a pipeline of candidates to hire on a quarterly basis. • Support sales & operation teams with new talent training. • Getting everything done with just two member in the team. • Bring freshness to the training module on a quarterly basis • Make it easy to create a pipeline for her to filter out the candidate and send only the qualified ones. • Evaluate her training module with the changing goals of sales and operation team to provide suggestion for training module. Primary & Secondary goal Primary & Secondary Challenge To help our persona achieve their goal & overcome challenges WHAT?
  10. 10. Persona Name: Real Response Afroza Common Objection • I do not have enough time to sort-out the CV’s sent by my executives and find time to interview them beside my regular HR work. • I also do not have enough time / difficulty in understanding the changes in sales & operation department to come up with new modules of training. • I do not have any automation system in place. Everything is manual. • I am worried that, I will not be able to hire enough qualified talent in the next quarter as the pipeline is dried up. • I do not want to make the training modules all by myself as they may not be effective for sales & operation department enough. About goals & challenges Why they won’t buy our product? WHY?
  11. 11. Persona Name: Core Marketing Message Afroza Pitch Lines • Integrated web based recruitment pipeline creation & training module creation. • We will build the pipeline by sorting out the best CV’s, take interview & send you the pre-qualified candidates. At the same time, training modules will be made by our domain experts after having multiple meeting with your sales & operation department. • You can access all the data from our CRM system (with email update). You don’t have to make or receive calls to check them. How should you present your solution to the customer persona? Sell your solution to the persona? HOW?
  12. 12. Persona Name: Background Demographics Identification Job, career, family Male/ Female, Age, Gender, Location Personality, Communication Preference WHO?
  13. 13. Now it’s your turn Try by yourself with the blank templates
  14. 14. Persona Name: Goals Challenges Our Solution Primary & Secondary goal Primary & Secondary Challenge To help our persona achieve their goal & overcome challenges WHAT?
  15. 15. Persona Name: Real Response Common Objection About goals & challenges Why they won’t buy our product? WHY?
  16. 16. Persona Name: Core Marketing Message Pitch Lines . How should you present your solution to the customer persona? Sell your solution to the persona? HOW?
  17. 17. How do you like it? Feel free to share it with your colleague if it helped you learn new things.
  18. 18. Junayed Mustafa is a marketing and sales consultant with experience of working for tech-start ups, SME’s to Forbes listed brand. He regularly blogs at JMUSTAFA.COM and featured in Business Standard, Tech in Asia and local media like ATN & Maasranga Television. His aim is to build a pool of next generation marketers and sales professionals from Bangladesh who can compete equally with the talents from western hemisphere. VISIT THE SITE FROM HERE

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