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Essential Insights into Internet,
Social Media, Mobile and
Ecommerce use in Bangladesh
DIGITAL IN BANGLADESH
2019
DIGITAL IN BANGLADESH
TOTAL
POPULATION
A Snapshot of the country’s key digital statistical indicators
INTERNET
USERS
ACTIV...
ANNUAL DIGITAL GROWTH
Year-on-year change in key stats
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE ...
POPULATION & ECONOMY
GDP
PER CAPITA
Essential demographics & key economics indicators
167.2
Million
49.6% 50.4% +1% 27.5 y...
INTERNET USE
Based on reported internet user data & active use on data-enabled mobile devices
TOTAL NUMBER
OF ACTIVE
INTER...
INTERNET USERS – OTHER STUDIES
Reports of the total number of Internet users from different data providers
INTERNET
WORLD ...
INTERNET SPEEDS
Avg. Download speed for broadband and mobile connection
AVERAGE SPEED OF
BROADBAND INTERNET
CONNECTION
AVE...
ALEXAS RANKING OF TOP WEBSITES
Ranking on Total Page View and the Number of Visitors
# WEBSITE TIME PAGES
01 GOOGLE.COM 7 ...
TOP GOOGLE SEARCH QUERIES IN 2018
Ranking of the top search terms entered into Google’s search engine throughout 2018
# SE...
TOP YOUTUBE SEARCH QUERIES IN 2018
Ranking of the top search terms entered into Google’s search engine throughout 2018
# S...
SOCIAL MEDIA OVERVIEW
Based on monthly active users reported by the most active social media in Bangladesh
+20% 17%
TOTAL ...
SOCIAL MEDIA AD AUDIENCE
Based on monthly active users reported by the most active social media in Bangladesh
TOTAL ADVERT...
+3.1% -12%
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON
FACEBOOK
(MONTHLY ACTIVE USERS)
TOTAL ADVERTISING
AUDIENC...
SOCIAL MEDIA AUDIENCES
Based on total Advertising Audience from Facebook, Instagram and FB Messenger
SOURCE: EXTRAPOLATED ...
FACEBOOK AUDIENCE OVERVIEW
Based on total FB actionable ad audience
33.00
Million
+26% +3.1% 27% 73%
% OF ADULTS (13+)
CAN...
FACEBOOK ACTIVITY DATA
The number of times a general user performs one activity on Facebook
1
POST LIKED IN THE
PAST 30 DA...
INSTAGRAM AUDIENCE OVERVIEW
Based on total IG actionable ad audience
2.10
Million
+1.6% +5.0% 28% 72%
% OF ADULTS (13+)
CA...
TWITTER AUDIENCE OVERVIEW
Based on total Twitter actionable ad audience
299
Thousand
+0.2% -12% 18% 82%
% OF ADULTS (13+)
...
LINKEDIN AUDIENCE OVERVIEW
Based on total LinkedIn actionable ad audience
+2.3% +4.0% 25% 75%
% OF ADULTS (13+)
CAN BE REA...
MOBILE CONNECTIONS BY TYPE
Based on the number of cellular connections (not unique individuals)
% OF PRE-PAID
MOBILE
CONNE...
MOBILE CONNECTIVITY INDEX
OVERALL
COUNTRY INDEX
SCORE
GSMA Intelligence’s assessment of the country’s key enablers & drive...
FINANCIAL FACTORS
% of the population aged 15+ that reports owning or using each financial product or service
50% 0.2% 21%...
HYPE is a digital communication company
focused on performance marketing. Since it’s
inception in 2015, HYPE served more t...
CLICK HERE TO ACCESS
WE ARE SOCIAL’S RESOURCE
CLICK HERE TO ACCESS
HOOTSUITE’S RESOURCE
DIGITAL IN BANGLADESH 2019 REPORT
...
SPECIAL THANKS
We’d also like to offer our thanks to the following data providers along with the search & social
giants fo...
L O C A T I O N
HOUSE 1146, ROAD 9A
MIRPUR DOHS, DHAKA
SATURDAY TO THURSDAY
10 AM – 6 PM
HELLO@HYPEDHAKA.COM
+880197108305...
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Digital Stats and Data in Bangladesh 2019

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Digital in Bangladesh 2019 report is the essential Insights into the Internet, Social Media, Mobile & E-commerce use in Bangladesh. The data are represented & re-designed by jmustafa.com & hypedhaka.com. This report is curated for the local Bangladeshi professional, so they can utilize this data's to analyze the trend, craft their digital strategy and make an informed business decision for the year 2019.

This report has been originally collected & compiled by We Are Social Ltd (“We Are Social”) and Hootsuite Inc. (“Hootsuite”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals.

We took the data from their Global Report Presentation & represented with our own design model (Icons & texts) without changing any data & source. This was done purely to showcase the digital overview of Bangladesh in Jan 2019 for country-specific focus. We do not own, manage or verify any data from the source & provide all credit to the original curators & source companies for the representation.

Published in: Data & Analytics
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Digital Stats and Data in Bangladesh 2019

  1. 1. Essential Insights into Internet, Social Media, Mobile and Ecommerce use in Bangladesh DIGITAL IN BANGLADESH 2019
  2. 2. DIGITAL IN BANGLADESH TOTAL POPULATION A Snapshot of the country’s key digital statistical indicators INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 167.2 Million 91.2 Million 34 Million 157.2 Million 32.0 Million SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 37% 55% 20% 94% 19% Urbanisation: Penetration: Penetration: Penetration:vs. Population:
  3. 3. ANNUAL DIGITAL GROWTH Year-on-year change in key stats INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS +12% JAN 18 – JAN 19 +13% JAN 18 – JAN 19 +9.0% JAN 18 – JAN 19 +14% JAN 18 – JAN 19 +10 Million +4 Million +13 Million +4 Million +1.0% JAN 18 – JAN 19 TOTAL POPULATION +2 Million SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019).
  4. 4. POPULATION & ECONOMY GDP PER CAPITA Essential demographics & key economics indicators 167.2 Million 49.6% 50.4% +1% 27.5 years TOTAL POPULATION URBAN POPULATION LITERACY (TOTAL) AGE 15+ FEMALE LITERACY AGE 15+ 37% $3,869 73% 70% 76% FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. MALE LITERACY AGE 15+
  5. 5. INTERNET USE Based on reported internet user data & active use on data-enabled mobile devices TOTAL NUMBER OF ACTIVE INTERNET USERS 91.82 MILLION 55% 86.42 MILLION INTERNET USERS AS A % OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A % OF TOTAL POPULATION 52% SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
  6. 6. INTERNET USERS – OTHER STUDIES Reports of the total number of Internet users from different data providers INTERNET WORLD STATS 88.69 MILLION 30.51 MILLION INTERNATIONAL TELECOM UNION WORLD BANK CIA WORLD FACTBOOK 30.51 MILLION 28.50 MILLION SOURCE: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019).
  7. 7. INTERNET SPEEDS Avg. Download speed for broadband and mobile connection AVERAGE SPEED OF BROADBAND INTERNET CONNECTION AVERAGE SPEED OF MOBILE INTERNET CONNECTION 18.70 MBPS SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017). 9.06 MBPS +75% Year-on-year change +15% Year-on-year change
  8. 8. ALEXAS RANKING OF TOP WEBSITES Ranking on Total Page View and the Number of Visitors # WEBSITE TIME PAGES 01 GOOGLE.COM 7 MN 42 S 8.56 02 YOUTUBE.COM 8 MN 47 S 4.79 03 PROTHOMALO.COM 14 MN 48 S 4.00 04 FACEBOOK.COM 9 MN 43 S 3.35 05 JUGANTOR.COM 7 MN 09 S 3.61 06 YAHOO.COM 4 MN 01 S 2.64 07 KALERKANTHO.COM 5 MN 41 S 2.16 08 TELETALK.COM.BD 15 MN 35 S 3.31 09 GOOGLE.COM.BD 3 MN 54 S 4.48 10 SOMOYNEWS.TV 3 MN 06 S 2.34 # WEBSITE TIME PAGES 11 BD-PRATIDIN.COM 17 MN 06 S 8.56 12 BD24LIVE.COM 04 MN 22 S 4.79 13 WIKIPEDIA.ORG 04 MN 15 S 4.00 14 BANGLANEWS24.COM 13 MN 24 S 3.35 15 CRICBUZZ.COM 8 MN 03 S 3.61 16 BDJOBS.COM 12 MN 44 S 2.64 17 24LIVENEWSPAPER.COM 1 MN 28 S 2.16 18 JAGONEWS24.COM 4 MN 22 S 3.31 19 BDNEWS24.COM 7 MN 18 S 4.48 20 RTVONLINE.COM 2 MN 12 S 2.34 SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
  9. 9. TOP GOOGLE SEARCH QUERIES IN 2018 Ranking of the top search terms entered into Google’s search engine throughout 2018 # SEARCH QUERY INDEX 01 BANGLA 100 02 BANGLADESH 61 03 SONG 39 04 FACEBOOK 28 05 CRICBUZZ 27 06 WWW 22 07 GOOGLE 21 08 YOUTUBE 19 09 CRICKET 16 10 TRANSLATE 11 # WEBSITE INDEX 11 LIVE SCORE 11 12 PROTHOM ALO 11 13 TEER 10 14 CRICKET LIVE 10 15 GMAIL 10 16 XX 9 17 SAMSUNG 9 18 XXX 9 19 FB 8 20 BET365 8 SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017.
  10. 10. TOP YOUTUBE SEARCH QUERIES IN 2018 Ranking of the top search terms entered into Google’s search engine throughout 2018 # SEARCH QUERY INDEX 01 SONG 100 02 MOVIE 96 03 BANGLA 92 04 NATOK 46 05 SONGS 43 06 LIVE 36 07 VIDEO 29 08 BANGLA SONG 23 09 MOVIE 23 10 HINDI MOVIE 22 # WEBSITE INDEX 11 NEW SONG 18 12 গান 18 13 HOT 18 14 BANGLA MOVIE 16 15 BANGLA NATOK 16 16 NEW MOVIE 14 17 NEW NATOK 12 18 GTV 11 19 HINDI MOVIES 11 20 GTV LIVE 10 SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).
  11. 11. SOCIAL MEDIA OVERVIEW Based on monthly active users reported by the most active social media in Bangladesh +20% 17% TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS AS A % OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A % OF THE TOTAL POPULATION 34.00 Million 32.00 Million SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.
  12. 12. SOCIAL MEDIA AD AUDIENCE Based on monthly active users reported by the most active social media in Bangladesh TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) 33.00 Million 299 thousands SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED USERS) 2.10 Million 2.60 Million
  13. 13. +3.1% -12% QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED USERS) +5.0% +4.0% SOCIAL AUDIENCES: QUARTERLY GROWTH A closer look at Facebook use, broken down by mobile use & self-declared gender of users QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS.
  14. 14. SOCIAL MEDIA AUDIENCES Based on total Advertising Audience from Facebook, Instagram and FB Messenger SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. Ad Audience / Age 13-17 Years 18-24 Years 25-34 Years 35-44 Years 45-54 Years 55-64 Years 65+ Years FEMALE 3.3% 14% 7% 1.3% 0.5% 0.1% 0.2% MALE 6% 33% 25% 7% 2.1% 0.6% 0.7%
  15. 15. FACEBOOK AUDIENCE OVERVIEW Based on total FB actionable ad audience 33.00 Million +26% +3.1% 27% 73% % OF ADULTS (13+) CAN BE REACHED WITH FACEBOOK ADS NO. OF PEOPLE CAN BE REACHED WITH FACEBOOK ADS QUARTER GROWTH ON FACEBOOK AD REACH % OF FB AD PROFILES DECLARED AS FEMALE SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT, FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS. % OF FB AD PROFILES DECLARED AS MALE
  16. 16. FACEBOOK ACTIVITY DATA The number of times a general user performs one activity on Facebook 1 POST LIKED IN THE PAST 30 DAYS (ALL POST TYPE) NO. OF FB PAGES LIKED (LIFETIME) SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. COMMENT MADE IN THE PAST 30 DAYS (ALL POST TYPE) FB POST SHARED IN THE PAST 30 DAYS (ALL POST TYPE) FB ADS CLICKED IN THE PAST 30 DAYS (ALL POST TYPE) 11 3 1 4 Female Male Female Male Female Male Female Male Female Male 1 1 10 11 2 3 1 1 3 5
  17. 17. INSTAGRAM AUDIENCE OVERVIEW Based on total IG actionable ad audience 2.10 Million +1.6% +5.0% 28% 72% % OF ADULTS (13+) CAN BE REACHED WITH INSTAGRAM ADS NO. OF PEOPLE CAN BE REACHED WITH INSTAGRAM ADS QUARTER GROWTH ON INSTAGRAM AD REACH % OF AD IG PROFILES DECLARED AS FEMALE % AD IG PROFILES DECLARED AS MALE SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
  18. 18. TWITTER AUDIENCE OVERVIEW Based on total Twitter actionable ad audience 299 Thousand +0.2% -12% 18% 82% % OF ADULTS (13+) CAN BE REACHED WITH TWITTER ADS NO. OF PEOPLE CAN BE REACHED WITH TWITTER ADS QUARTER GROWTH ON TWITTER AD REACH % OF TWITTER AD PROFILES DECLARED AS FEMALE % OF TWITTER AD PROFILES DECLARED AS MALE SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA.
  19. 19. LINKEDIN AUDIENCE OVERVIEW Based on total LinkedIn actionable ad audience +2.3% +4.0% 25% 75% % OF ADULTS (13+) CAN BE REACHED WITH LINKEDIN ADS NO. OF PEOPLE CAN BE REACHED WITH LINKEDIN ADS QUARTER GROWTH ON LINKEDIN AD REACH % OF LINKEDIN AD PROFILES DECLARED AS FEMALE % OF LINKEDIN AD PROFILES DECLARED AS MALE SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA. 2.60 Million
  20. 20. MOBILE CONNECTIONS BY TYPE Based on the number of cellular connections (not unique individuals) % OF PRE-PAID MOBILE CONNECTIONS 157.2 Million 94% 97% 3% 43% SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. % OF POST-PAID MOBILE CONNECTIONS % OF BROADBAND MOBILE CONNECTIONS (3G & 4G) MOBILE CONNECTIONS AS A % OF TOTAL POPULATION TOTAL NO. OF MOBILE CONNETIONS
  21. 21. MOBILE CONNECTIVITY INDEX OVERALL COUNTRY INDEX SCORE GSMA Intelligence’s assessment of the country’s key enablers & drivers of mobile connectivity MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICE & SERVICES CONSUMER READINESS AVAILABILITY OF CONTENT & SERVICES 48.35 35.15 66.72 53.62 OUT OF MAXIMUM POSSIBLE SCOREOF 100 43.47 OUT OF MAXIMUM POSSIBLE SCOREOF 100 OUT OF MAXIMUM POSSIBLE SCOREOF 100 OUT OF MAXIMUM POSSIBLE SCOREOF 100 OUT OF MAXIMUM POSSIBLE SCOREOF 100 SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/
  22. 22. FINANCIAL FACTORS % of the population aged 15+ that reports owning or using each financial product or service 50% 0.2% 21% 3.5% HAS BANK OR FINANCIAL ACCOUNT PERCENTAGES OF WOMEN WITH A CREDIT CARD N/A HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND/ OR PAYS BILL ONLINE PERCENTAGES OF MEN WITH A CREDIT CARD PERCENTAGES OF MEN DOING ONLINE TRANSACTION PERCENTAGES OF WOMEN DOING ONLINE TRANSACTION 0.4% 2.8% 4.3%SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION.
  23. 23. HYPE is a digital communication company focused on performance marketing. Since it’s inception in 2015, HYPE served more than 100 companies with Marketing Tech & Sales consultancy, Content Management, Online Strategy & Ads, Public & Media Relation and Growth Hacking. jmustafa.com is a personal blog aims to build the next generation marketer, salesman, product designer & tech professional with the real life experience & learning of it’s founder. Junayed Mustafa is a tech-marketing consultant with experience of managing brands for Start-ups to Forbes listed companies. DIGITAL IN BANGLADESH 2019 REPORT CURATED BY CLICK HERE TO VISIT THE SITE CLICK HERE TO VISIT THE SITE
  24. 24. CLICK HERE TO ACCESS WE ARE SOCIAL’S RESOURCE CLICK HERE TO ACCESS HOOTSUITE’S RESOURCE DIGITAL IN BANGLADESH 2019 REPORT DATA SOURCED BY
  25. 25. SPECIAL THANKS We’d also like to offer our thanks to the following data providers along with the search & social giants for publishing much of the remaining data included in this year’s report. Lastly, a big thanks to the Flaticon, who supplied and inspired the icons we used in this report.
  26. 26. L O C A T I O N HOUSE 1146, ROAD 9A MIRPUR DOHS, DHAKA SATURDAY TO THURSDAY 10 AM – 6 PM HELLO@HYPEDHAKA.COM +8801971083058 C O N T A C T U S H O U R S

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