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Small Business Marketing's New Golden Age


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How technology is leveling the playing field and empowering small businesses.

Published in: Business, News & Politics
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Small Business Marketing's New Golden Age

  1. 1. The new golden age of small business marketing (How technology is leveling the playing field for small business) ©2010 JumperCable Marketing™ | www.JumperCableMarketing.comJune 2010
  2. 2. First the facts. ©2010 JumperCable Marketing™ | 1
  3. 3. Most small businesses are under-marketed 1. A great location, a Yellow Pages ad and loyal customers are no longer enough. 2. Traditional marketing tactics are less and less effective while getting more expensive. ©2010 JumperCable Marketing™ | 2
  4. 4. Weak economy hits small business the hardest ©2010 JumperCable Marketing™ | 3
  5. 5. Squeezed by the big guys Pricing pressure, bigger budgets, more expertise, the latest tools (true for retail, services and B-to-B) ©2010 JumperCable Marketing™ | 4
  6. 6. Observation Itʼs a brutal time to be a small business. ©2010 JumperCable Marketing™ | 5
  7. 7. Now for the good news. A marketing windfall for small business. ©2010 JumperCable Marketing™ | 6
  8. 8. 1. New digital tools = sophisticated tactics Just a few of the new affordable tools Powerful email marketing Easy, affordable websites Do your own online market research Keep track of customers and prospects while automating key marketing tasks ©2010 JumperCable Marketing™ | 7
  9. 9. 2. Amazing value in execution craigslist Access an eager, talented, global market for getting communications created, produced or placed. ©2010 JumperCable Marketing™ | 8
  10. 10. 3. The gift of search Connect with your prospect for pennies . . . or less. Organic or paid, connecting with your prospect has never been easier or cheaper. ©2010 JumperCable Marketing™ | 9
  11. 11. 4. Sail with the social media wind at your back Social media helps extraordinary businesses prosper Enable your enthusiasts to endorse and evangelize while demonstrating what makes you special. ©2010 JumperCable Marketing™ | 10
  12. 12. The small business marketing windfall Assembling an incredibly powerful, state-of-the-art marketing program is now within the means of most small businesses. ©2010 JumperCable Marketing™ | 11
  13. 13. What’s holding everyone back? • Business owners donʼt have time to learn latest tools and approaches • Traditional agencies are too expensive, biased or ill equipped • Freelancers and boutiques lack perspective and expertise (focus on their specialty) • Digital shops often donʼt “get” marketing ©2010 JumperCable Marketing™ | 12
  14. 14. Ironically . . . • The means to reach prospects Never more affordable • The cost of execution Whatʼs missing is the expertise to connect the small business owner with the right overall solution for their situation. ©2010 JumperCable Marketing™ | 13
  15. 15. A new model for delivering smart marketing 1. Evaluate a companyʼs marketing situation 2. Deliver a comprehensive marketing recommendation 3. Show business owner how it works and how to assemble their program 4. Available to assist and guide if needed 5. Efficient business model keeps costs low ©2010 JumperCable Marketing™ | 14
  16. 16. Learn more about taking advantage of the small business marketing windfall today.