Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Uso de Redes Sociales en el mundo empresarial

10,920 views

Published on

Presentación que resumen rapidamente algunas apreciaciones sobre el uso de redes sociales en el mundo empresarial

Published in: Business
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Uso de Redes Sociales en el mundo empresarial

  1. 2. <ul><li>De acuerdo a un estudio realizado por Ecommerce Times, cada día es mayor el número de empresas que han encontrado beneficioso el uso de aplicaciones informáticas en redes sociales para conectarse con sus empleados estén donde estén. ( 1 ) . </li></ul>
  2. 3. <ul><li>Estudios muestran que los cibernautas norteamericanos destinan un promedio de 17% del tiempo total que pasan en internet, en el uso de Facebook, Twitter, Blogs u otras redes sociales, razón adicional para considerar la aplicación de estas redes como nuevas vías para posicionar y difundir la marca. ( 2 ). </li></ul>
  3. 4. <ul><li>Redes sociales (Facebook, MySpace) y las redes de negocios (LinkedIn, Xing) se vienen expandiendo a buen ritmo. </li></ul><ul><li>Cada vez tiene más usuarios de éstas redes . </li></ul>
  4. 5. <ul><li>La respuesta más clara es que SI se las debe usar tomando en cuenta: ( 3 ) </li></ul><ul><li>Si ya estás armando tu red, límpiala. Deja en ella a aquellos que valen la pena. </li></ul><ul><li>Si aún no has empezado ármala con criterio </li></ul>
  5. 6. <ul><li>Facebook fue creado en el 2004 por Mark Zuckerbeng y ha presentado un rápido crecimiento. </li></ul><ul><li>Facebook es una herramienta de comunicación social que permite contactar y archivar las direcciones y otros datos de los miembros. </li></ul>
  6. 7. http://www.alexa.com/siteinfo/facebook.com
  7. 8. <ul><li>Entre las funcionalidades de Facebook constan la lista de contactos, posibilidad de comentar en los muros, subir fotos, crear publicidad, invitaciones, grupos, entre otros. ( 4 ). </li></ul>
  8. 9. <ul><li>Grupos y Páginas : es una aplicación que reunir personas con intereses comunes. En los grupos se pueden añadir fotos, vídeos, mensajes. </li></ul><ul><li>Esta es una gran herramienta para crear invitaciones y grupos de fans a una marca con lo cual se permite tener una comunicación directa con los usuarios. </li></ul>
  9. 10. <ul><li>Starbucks : 5,219,998 fans </li></ul><ul><li>Coca-Cola : 4,042,831 fans </li></ul><ul><li>Victoria’s Secret : 2,281,478 fans </li></ul><ul><li>Adidas : 2,196,383 fans </li></ul><ul><li>Apple : 1,421,886 fans </li></ul><ul><li>Pizza Hut: 1,063,181 fans </li></ul>Referencia: Datos de FACEBOOK
  10. 11. <ul><li>Desarrollado por Tom Anderson, hoy en día Myspace es dueño de photobucket y de un servicio de música streaming por suscripción. </li></ul><ul><li>Myspace oferta aplicaciones de grupos, mensajeria, clasificados, karaoke, entre otras. </li></ul>
  11. 12. http://www.alexa.com/siteinfo/myspace.com
  12. 13. <ul><li>Myspace ha sidoutilizado como un medio para dar a conocer pequenas empresas; un ejemplo de esto es Youngstown Business Incubator , quienes han logrado transmitir su identidad, publicitarse y crecer. ( 5 ) </li></ul>
  13. 14. <ul><li>Servicio gratuito de microblogging creado por Jack Dorsey y que permite colgar mensajes de hasta una longitud máxima de 140 caracteres. </li></ul>
  14. 15. http://www.alexa.com/siteinfo/twitter.com
  15. 16. <ul><li>Dentro de los principales usos: el seguimiento de eventos en directo, la retransmisión de charlas y ponencias a las que poca gente tiene acceso, el intercambio de opiniones durante un evento, comentarios de marcas, etc. </li></ul>
  16. 17. <ul><li>Al igual que una cinta adhesiva Twitter es simple, adaptable y moldeable a las necesidades de cada usuario. </li></ul><ul><li>Desde el punto de vista de John SvioklaTwitter es una gran herramienta de Marketing ya que en minutos y desde un celular, las empresas pueden conocer lo que piensan de su marca. ( 6 ) </li></ul>
  17. 18. <ul><li>CNN: 2,821,713 seguidores </li></ul><ul><li>Pepsi: 18,423 seguidores </li></ul><ul><li>Coca-Cola: 13,485 seguidores </li></ul><ul><li>Adidas: 10,883 seguidores </li></ul><ul><li>Grandes multinacionales y medios de comunicación usan Twitter para llegar a sus usuarios y comunicarse en tiempo real. </li></ul>Referencia: Datos de TWITTER
  18. 19. <ul><li>Creado para profesionales y aumentar sus oportunidades de negocio contando con una base de mas de 170 empresas de 200 países. </li></ul>
  19. 20. http://www.alexa.com/siteinfo/linkedin.com
  20. 21. <ul><li>Llegar a ese estado, en que son los mismos usuarios los que comparten y divulgan la información, es el principal objetivo al difundir la marca y las redes sociales nos ayudarán a cumplirlo. ( 7 ). </li></ul>
  21. 22. <ul><li>Redes sociales como Facebook , Youtube y Flickr , por nombrar sólo algunas, han sido elementos fundamentales en lo que a marketing viral se refiere. ( 8) </li></ul>
  22. 23. <ul><li>En Facebook también se puede generar viralidad, posicionando la marca en esa red social y atrayéndo a los usuarios a hacerse seguidores de la misma . ( 9 ) </li></ul>
  23. 24. <ul><li>(1). Uso de redes sociales dentro de la empresa mejora los resultados: http://www.tendencias21.net/El-uso-de-redes-sociales-dentro-de-la-empresa-mejora-los-resultados_a2067.html </li></ul><ul><li>(2). , (4). Estudios de uso de redes sociales: http://www.digitalsmo.cl/uso-de-facebook-y-redes-sociales-lideran-listas-de-navegacion-en-eeuu/ </li></ul><ul><li>(3) Son las redes sociales una herramienta empresarial: http://www.websalto.com/blog/respuestas/son-usadas-realmente-las-redes-sociales-como-una-herramienta-empresarial.html </li></ul>
  24. 25. <ul><li>(5).A good use of myspace: http://smallbiztrends.com/2007/06/a-good-use-for-myspace.html </li></ul><ul><li>(6) Twitter A Marketer's Duct Tape: http://blogs.harvardbusiness.org/sviokla/2009/04/twitter_a_marketers_duct_tape.html </li></ul><ul><li>(7),(8),(9). Viralidad: http://www.digitalsmo.cl/como-conseguir-la-tan-ansiada-viralidad/ </li></ul><ul><li>Site Info: http://www.alexa.com </li></ul><ul><li>Información adicional: www.wikipedia.com </li></ul><ul><li>Datos Facebook: www.facebook.com </li></ul><ul><li>Datos Twitter: www.twitter.com </li></ul>

×