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Social Media Integration: Case history e Sguardi sul Futuro - Giuliano Ambrosio per @YoungDigitalLab

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Uno sguardo sul futuro riguardo i Social Hub Intelligente per mostrare il flusso dei Social Media di un Brand in modo efficace e performante.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Integration: Case history e Sguardi sul Futuro - Giuliano Ambrosio per @YoungDigitalLab

  1. 1. SOCIAL MEDIAINTEGRATIONcase history e sguardi sulfuturo… Giuliano Ambrosio Creative Strategist & Designer @Julius Design
  2. 2. The [Share] ButtonsDove tutto ebbe inizio…L’integrazione dei Socialmedia vera e propria iniziadai pulsanti sociali ingrando di far condividerecon un click un contenutosulle piattaforme madri. Giuliano Ambrosio @JuliusDesign
  3. 3. The [Follow] ButtonsLa storia prende azione…I Pulsanti Sociali inizianoad evolvere e ad offrire lachiamata diretta all’azionedi Follow.Con un Pulsante ora èpossibile Diventare Fan,oppure follower di unaccount Twitter. Giuliano Ambrosio @JuliusDesign
  4. 4. The [Stream] PluginsValore ai contenuti!https://twitter.com/settings/widgets https://developers.facebook.com/docs/reference/ plugins/like-box/ Giuliano Ambrosio @JuliusDesign
  5. 5. The [State] of integrationCome siamo messi?[Ricerca su 10MILA Home Page Web][Social Buttons] [URL a Social Media]24% Facebook 49% Facebook10% Twitter 41% Twitter13% Google Plus 21% Google Plus0,3% Linkedin 4% Linkedin Fonte: Royal Pingdom Giuliano Ambrosio @JuliusDesign
  6. 6. BARILLA 30%SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  7. 7. FIAT 10%SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  8. 8. FIAT +20% +50% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  9. 9. AUDI 20%SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  10. 10. BENETTON 25% + 40% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  11. 11. BENETTON +20% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  12. 12. COCA COLA +65% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  13. 13. COCA COLA +65% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  14. 14. WHAT? FUCK! ” Quando integriamo diversi plugin socialCHE SUCCEDE? IL PLUGIN NON RISPONDE… ricordiamo che dipendiamo da loro, anche a livello di prestazioni. COCA COLA +65% SOCIAL INTEGRATIONS Giuliano Ambrosio @JuliusDesign
  15. 15. The [Problem]Falla vedere a tutti! ….l’attività social.Uno dei problemi è comeintegrare in modoefficace una sezioneSocial in modo daaumentare engegment echiamate all’azione nelproprio portale. Giuliano Ambrosio @JuliusDesign
  16. 16. The [Social] Hub…Una possibile soluzione Giuliano Ambrosio @JuliusDesign
  17. 17. The [Social] Hub…Una possibile soluzione OTHER FB TW FB TW G+ OTHER OTHER TW G+ ” Il problema attuale è che soluzioni simili Problemi: Cross-Posting, Senso di Aggregatore creano un mix di flussi contenuti non automatico, No Call-to-action comprensibili per un utonto* medio. *Utonto: Colui che naviga senza remi ne bussola. Giuliano Ambrosio @JuliusDesign
  18. 18. The [Code] SourceLo voglio fare anche io!Alcuni Tool online che offrono la possibilità dicreare un Mix Flusso Social Media:1.http://sandbox.eye48.com/pubwichforkdemo2.http://rigoneri.github.com/syte3.http://plugins.in1.com/socialist4.https://www.rebelmouse.com Giuliano Ambrosio @JuliusDesign
  19. 19. 1. http://sandbox.eye48.com/pubwichforkdemo Giuliano Ambrosio @JuliusDesign
  20. 20. 2. http://rigoneri.github.com/syte Giuliano Ambrosio @JuliusDesign
  21. 21. 3. http://plugins.in1.com/socialist Giuliano Ambrosio @JuliusDesign
  22. 22. 4. https://www.rebelmouse.com Giuliano Ambrosio @JuliusDesign
  23. 23. The [Case] HistoryCosa fanno i Brand?Andiamo a vedere alcuniBrand che hanno volutosperimentare pagine osezioni dedicate ai propriflussi dai Social Media. ” Solo sperimentando, sbagliando e analizzando i risultati è possibile individuare le soluzioni migliori. Giuliano Ambrosio @JuliusDesign
  24. 24. http://www.coca-colacompany.com/brands/ Giuliano Ambrosio @JuliusDesign
  25. 25. http://www.coca-colacompany.com/brands/ Giuliano Ambrosio @JuliusDesign
  26. 26. http://www.coca-colacompany.com/brands/ Giuliano Ambrosio @JuliusDesign
  27. 27. http://it.abarthworld.com/ Giuliano Ambrosio @JuliusDesign
  28. 28. http://socialmedia.cisco.com/ Giuliano Ambrosio @JuliusDesign
  29. 29. http://nnsa.energy.gov/mediaroom/socialmedia Giuliano Ambrosio @JuliusDesign
  30. 30. http://www.dell.com/Learn/us/en/uscorp1/about-dell-social-media Giuliano Ambrosio @JuliusDesign
  31. 31. Creata da H&M nel 2010 ma attualmente rimossa Giuliano Ambrosio @JuliusDesign
  32. 32. [Vision] of the FutureHo visto cose, che voi umani…Proviamo a dare unosguardo al futuro riguardol’evoluzione dei Social Hubper I Brand. ” Rimane cieco colui che non aumenta la propria visione di conoscenza. Dal Film Blade Runner Giuliano Ambrosio @JuliusDesign
  33. 33. http://juliusdesign.net/social/ Giuliano Ambrosio @JuliusDesign
  34. 34. http://juliusdesign.net/social/barilla/ Giuliano Ambrosio @JuliusDesign
  35. 35. http://juliusdesign.net/social/mercedes-benz/ Giuliano Ambrosio @JuliusDesign
  36. 36. http://juliusdesign.net/social/negramaro/ Giuliano Ambrosio @JuliusDesign
  37. 37. [Vision] of the Future… non potete neanche immaginare.Il Social HUB perfetto:1.Layout Personalizzabile a moduli.2.Organizzazione Intelligente (per utonti).3.Integrare Call-to-action esterne correlate.4.Meccaniche social follow dirette.5.Inserire Contenuti Social da page HUB.6.Sincronizzazione e Caching API richieste. ” I Social HUB devono essere personalizzabili e organizzati a seconda della propria necessità. Giuliano Ambrosio @JuliusDesign
  38. 38. The [End] …really?Grazie a tutti, domande? Giuliano Ambrosio www.juliusdesign.net / @JuliusDesign Creative Strategist & Designer Giuliano Ambrosio @JuliusDesign

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