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ABC: Come rendere un Post Blog su WordPress ottimizzato per i Social Media

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Quando scriviamo un articolo sul nostro blog WordPress non possiamo più solo pensare all'ottimizzazione del testo, ma dobbiamo essere preparanti anche alla condivisione del post sui Social Media.

Analizzeremo insieme l’ABC di come rendere un post blog ottimizzato social, dalla scelta dei social button, all'integrazione dei Social Meta Tags di Facebook e Custom Cards di Twitter. Tecniche utili e consigli per rendere appetibile lato social il contenuto del post blog.

Published in: Social Media
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ABC: Come rendere un Post Blog su WordPress ottimizzato per i Social Media

  1. 1. GIULIANO AMBROSIO CREATIVE STRATEGIST @JULIUSDESIGN RENDERE UN POST BLOG SU WORDPRESS OTTIMIZZATO PER I SOCIAL MEDIA @JULIUSDESIGN #WCTRNWORDCAMP TORINO 2016
  2. 2. GIULIANO AMBROSIO CREATIVE STRATEGIST FREELANCE FOLLOW ME @JULIUSDESIGN CIAO! MI PRESENTO @JULIUSDESIGN #WCTRNWORDCAMP TORINO 2016
  3. 3. T H E C O N T E N T I S T H E K I N G
  4. 4. I L K I N G H A B I S O G N O D I U N ’ A L T R A C O S A
  5. 5. T H E Q U E E N
  6. 6. D I S T R I B U T I O N
  7. 7. A N A T O M I A D I U N S O C I A L P O S T B L O G
  8. 8. BLOG POST
  9. 9. SOCIAL COMMENTS SOCIAL BLOG POST
  10. 10. SOCIAL COMMENTS twitter facebook SOCIAL BLOG POST + META DATI
  11. 11. U N S O C I A L P O S T I N A Z I O N E
  12. 12. SOCIAL POST IN AZIONE
  13. 13. SOCIAL POST IN AZIONE
  14. 14. SOCIAL POST IN AZIONE
  15. 15. SOCIAL POST IN AZIONE
  16. 16. SOCIAL POST IN AZIONE
  17. 17. SOCIAL POST IN AZIONE
  18. 18. SOCIAL POST IN AZIONE ANCHE DA MOBILE
  19. 19. S O C I A L P L U G I N
  20. 20. Me Likey - A Facebook Open Graph Plugin https://wordpress.org/plugins/me-likey-a-facebook-open-graph-plugin/ SOCIAL PLUGIN <meta property="og:title" content="Instagram: Il mondo sommerso e oscuro che dovresti conoscere" /> <meta property="og:image" content="http://www.juliusdesign.net/wp- content/uploads/2016/03/mondo-sommerso- instagram.png" /> <meta property="og:description" content="Seguaci fake, club segreti e compravendita di post. Sei pronto a conoscere il sommerso di Instagram? 12+ Instagram Brand Case StudyEcco 12+ casi di studio in cui Instagram viene utilizzato dai Brand in modo creativo e non convenzionale. Guarda tutte le case history L’immagine dell’iceberg è molto&hellip;" /><meta property="og:url" content="http://www.juliusdesign.net/30146/instagram- il-mondo-sommerso-e-oscuro-che-dovresti-conoscere/" /><meta property="og:type" content="article" /> <meta property="og:site_name" content="JuliusDesign" />
  21. 21. Me Likey - A Facebook Open Graph Plugin https://wordpress.org/plugins/me-likey-a-facebook-open-graph-plugin/ SOCIAL PLUGIN <meta property="og:title" content="Instagram: Il mondo sommerso e oscuro che dovresti conoscere" /> <meta property="og:image" content="http://www.juliusdesign.net/wp- content/uploads/2016/03/mondo-sommerso-instagram.png" /> <meta property="og:description" content="Seguaci fake, club segreti e compravendita di post. Sei pronto a conoscere il sommerso di Instagram? 12+ Instagram Brand Case StudyEcco 12+ casi di studio in cui Instagram viene utilizzato dai Brand in modo creativo e non convenzionale. Guarda tutte le case history L’immagine dell’iceberg è molto&hellip;" /> <meta property="og:url" content="http://www.juliusdesign.net/30146/instagram-il- mondo-sommerso-e-oscuro-che-dovresti-conoscere/" /><meta property="og:type" content="article" /> <meta property="og:site_name" content="JuliusDesign" />
  22. 22. Twitter Cards Meta https://wordpress.org/plugins/twitter-cards-meta/ SOCIAL PLUGIN <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@juliusdesign" /> <meta name="twitter:creator" content="@juliusdesign" /> <meta name="twitter:url" content="http://www.juliusdesign.net/30146/instagram- il-mondo-sommerso-e-oscuro-che-dovresti-conoscere/" /> <meta name="twitter:title" content="Instagram: Il mondo sommerso e oscuro che dovresti conoscere" /> <meta name="twitter:description" content="Seguaci fake, club segreti e compravendita di post. Sei pronto a conoscere il sommerso di Instagram? 12+ Instagram Brand Case StudyEcco 12+ casi di studio in cui Instagram viene utilizzato dai [...]" /> <meta name="twitter:image" content="http://www.juliusdesign.net/wp- content/uploads/2016/03/mondo-sommerso- instagram.png" />
  23. 23. Twitter Cards Meta https://wordpress.org/plugins/twitter-cards-meta/ SOCIAL PLUGIN <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@juliusdesign" /> <meta name="twitter:creator" content="@juliusdesign" /> <meta name="twitter:url" content="http://www.juliusdesign.net/30146/instagram-il-mondo-sommerso-e- oscuro-che-dovresti-conoscere/" /> <meta name="twitter:title" content="Instagram: Il mondo sommerso e oscuro che dovresti conoscere" /> <meta name="twitter:description" content="Seguaci fake, club segreti e compravendita di post. Sei pronto a conoscere il sommerso di Instagram? 12+ Instagram Brand Case StudyEcco 12+ casi di studio in cui Instagram viene utilizzato dai [...]" /> <meta name="twitter:image" content="http://www.juliusdesign.net/wp- content/uploads/2016/03/mondo-sommerso-instagram.png" />
  24. 24. Easy Social Share Buttons for WordPress (10$) http://codecanyon.net/item/easy-social-share-buttons-for-wordpress/6394476 SOCIAL PLUGIN
  25. 25. TweetThis https://it.wordpress.org/plugins/tweetthis SOCIAL PLUGIN
  26. 26. Social Sharing https://it.wordpress.org/plugins/wp-share-buttons-analytics-by-getsocial/ SOCIAL PLUGIN
  27. 27. Social Flyer https://it.wordpress.org/plugins/social-flyer/ SOCIAL PLUGIN
  28. 28. F A C E B O O K I N S T A N T A R T I C L E
  29. 29. FACEBOOK INSTANT ARTICLE
  30. 30. FACEBOOK INSTANT ARTICLE
  31. 31. FACEBOOK INSTANT ARTICLE
  32. 32. FACEBOOK INSTANT ARTICLE Facebook in collaborazione con WordPress lancia un plugin ufficiale open source che permetterà di rendere compatibile i nostri articoli con il servizio Instant Article di FB. Il servizio Instant Articles sarà aperto a tutti i publisher il 12 Aprile 2016, dopo la conference F8. I nostri articoli con la dicitura in permalink /?feed=instant-articles saranno disponibili per Instant Article. FONTE https://vip.wordpress.com/plugins/instant-articles/ https://github.com/Automattic/facebook-instant-articles-wp
  33. 33. G O O G L E A M P
  34. 34. GOOGLE AMP
  35. 35. GOOGLE AMP Google lancia AMP (Acccelerator Mobile Project) il suo progetto per accelerare il caricamento delle pagine da mobile all’interno della SERP, i risultati di ricerca. Il progetto si basa su AMP HTML, framework aperto e costruito interamente sulla base di tecnologie web esistenti, che permette ai siti di costruire pagine web più leggere. Il formato AMP HTML in futuro sarà adottato da altri servizi Google, vedi Google News, ma intanto l’azienda sta lavorando partner tecnologici come Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics e LinkedIn. FONTE https://www.ampproject.org/
  36. 36. GIULIANO AMBROSIO CREATIVE STRATEGIST @JULIUSDESIGN GRAZIE @JULIUSDESIGN #WCTRNWORDCAMP TORINO 2016

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