The New Normal
Amazon Web Services
Julien Simon, Principal Technical Evangelist, AWS
More than two-thirds of "
IT budgets go toward
keeping the lights on
of CEOs believe security "
risk has increased in the "
last few years and 65% "
believe their risk management
capability is falling behind
The average lifespan "
of an S&P company "
dropped from 67 years in "
the 1920s to 15 years today
How This Affects You
You’re left without "
the necessary resources "
to pursue critical business
initiatives required to maintain a
Your traditional IT model
lacks the agility you need
to keep pace with
compliance and availability can
hamper your ability to compete
and open the door to events
that can cripple your enterprise
This is something “born in the cloud”
companies have already discovered.
Disruption is much easier today
Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Focus on differentiation
and reduce technical debt
Move from risk-laden
up-front expense to
ﬂexible variable expense
at capacity planning
Go global in
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
Management that adds little
Time Inc. is going all-in on AWS, migrating ﬁve of its global data centers to
AWS. The company has already reduced costs by 75% across 80 web
properties that deliver more than 120 million impressions each month.
And focus on your core mission
Lower the time spent
resources to innovation
“Our goal is to move at the speed of business. Our customers’ needs change
constantly, and we need to be able to adapt to that.”
Keith Homewood – Cloud Product Owner, Nordstrom
Gain the freedom to choose
Microsoft Windows Server 2012, 2008, 2003
Red Hat Enterprise Linux
Microsoft SQL Server
Amazon EC2 & Amazon RDS
And the freedom to change your mind
AWS Database Migration Service
Migrate on-premises, Amazon RDS, and EC2-based databases
Microsoft SQL Server
Microsoft SQL Server
“The AWS Database Migration Service automated most of the work needed to convert from
Oracle and dramatically reduced the manual effort involved in the code migration. It is a key
enabler in our plans to adopt more agile, open source databases.”
Hans Wald – CTO, Thomas Publishing
Deploy however you like
for Security &
Data Integration &
Flexible hybrid options
Comcast’s IT strategy focuses on combining its own data centers and AWS as
the cornerstone of its next-generation TV service, X1. This has allowed them to
rapidly scale interactive, on-demand content to millions of viewers.
Deploy wherever you like
38 Availability Zones
63 Edge Locations
Builders don’t want to be blocked
That’s a change "
DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS
Networking Security Storage
VMs, Auto-scaling, &
Object, Blocks, Archival,
VPC, DX, DNS
SECURITY & COMPLIANCE
* As of 1 July 2016
AWS has been continually expanding its’ services to support virtually any cloud
workload and now has more than 70 services that range from compute, storage,
networking, database, analytics, application services, deployment, management and
mobile. AWS has launched a total of 444 new features and/or services year to date*
- for a total of 2,340 new features and/or services since inception in 2006.
2009 2011 2013 2015
Take advantage of new computing models
worrying about servers
Setup your code to run
in response to a variety
Code is executed on
Pay only for the time
used with sub-second
Serverless architectures free you from managing infrastructure
MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s metrics
engine. It takes the raw data, cleans it up and conducts error detection, then creates the
metrics that bring more insights into plays; all within 12 seconds of a play.
Data warehousing for everyone
• Massively parallel, petabyte scale
• Fully managed
• $1000 per TB per year; 1/10th traditional costs
• Use your existing integration and BI tools
Faster, simpler, less expensive
“Being able to explore near-real-time data improves our decision making massively. We can
make decisions based on what’s happening now rather than what happened three or four
days ago… Redshift is the engine that drives our decision-making: that’s how important it is
to us.” John O’Donovan – CTO, Financial Times
Act on information as it happens
Capture, store, and analyze streaming data
Build custom applications that process
or analyze streaming data such as real-
time content recommendations.
Quickly load TBs per hour of streaming
data into the cloud for applications
such as social media analysis or IoT.
Hearst Corporation sends clickstream data containing content and audience
information from over 250 digital properties with Amazon Kinesis to make real-
time content recommendations to maximize audience engagement.
Build for speed, build for scale
Consistent, single-digit millisecond latency NoSQL database at any scale
Fast, Consistent Performance
Fine-grained Access Control
Document & Key-Value Structures
BMW built its new car-as-a-sensor service in only six months using DynamoDB
and other services. With AWS, it can adapt to rapidly changing load
requirements that can scale up and down by two orders of magnitude within 24
hours and will process data from 100,000 cars by 2018.
Enterprise performance with open-source economics
Amazon RDS for Aurora
"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a
throughput of 3 million per hour, which is 10 times faster than our MySQL
environment. It just works!" - John Newton, Founder and CTO of Alfresco.
Punitive licensing inhibits change
Come and go as you please
Build on top of existing standards
Strengthen your security posture
Powerful native functionality and
tools at no additional charge
Over 30 global compliance
certiﬁcations and accreditations
Leverage security enhancements gleaned from
1M+ customer experiences
Beneﬁt from AWS industry leading
security teams 24/7, 365 days a year
Security infrastructure built to
satisfy military, global banks, and other
“We work closely with AWS to develop
a security model, which we believe
enables us to operate more securely in
the public cloud than we can in our
own data centers.”
Rob Alexander - CIO, Capital One
Access a deep set of cloud security tools
More accreditations & certiﬁcations than anyone
PCI DSS Level 1
SOC 1 / ISAE 3402
FISMA, RMF, and DIACAP
Section 508 / VPAT
DoD SRG Levels 2 & 4
Cloud Security Alliance
MLPS Level 3
MTCS Tier 3
Cyber Essentials Plus
The Forrester Wave™: Public Cloud Platform "
Service Providers' Security, Q4 2014
The Forrester Wave™ is copyrighted by Forrester Research, Inc.
Forrester and Forrester Wave™ are trademarks of Forrester
Research, Inc. The Forrester Wave™ is a graphical representation
of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments.
Forrester does not endorse any vendor, product, or service
depicted in the Forrester Wave. Information is based on best
available resources. Opinions reﬂect judgment at the time and are
subject to change.
quickly as possible
applications to the
cloud by default
Cloud computing has become the new normal
AWS servers more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation,
AWS is the fastest technology vendor in history to reach a $10B run rate.
Global Enterprise Customers
The AWS Cloud
Eliminate costly technical debt and reallocate resources so
you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by merging
startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance and
availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.”
Jim Fowler – CIO, General Electric
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AWS Enterprise Summit – 27/10/2016, Paris
AWS User Groups