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12 secrets et astuces pour Booster votre visibilité sur Twitter & Facebook - SeoCamp 2017 (noska)

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Découvrez les slides de ma conférence "12 secrets et astuces pour Booster votre visibilité sur Twitter & Facebook" et Bénéficiez de cadeaux exceptionnels en vous rendant sur la page 26 :) Plus d'infos sur http://www.social-media.money/

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12 secrets et astuces pour Booster votre visibilité sur Twitter & Facebook - SeoCamp 2017 (noska)

  1. 1. 12secretsetastucespourboostervotre visibilitésurTwitter,Facebooketinstagram
  2. 2. Maprésentation JulienAnouilh(noska) Restons connecté : Facebook : fb.com/formation.socialmedia Twitter : @NoskaRankymedia Snap & insta : n0ska
  3. 3. Twitter Prenezconsciencedelapuissancedupetitoiseaubleu...
  4. 4. 319MillionsD’utilisateurs actifs mensuels dans le monde 100MillionsNombre d’utilisateurs actifs au quotidien 83%D’utilisateurs actifs sont sur mobile
  5. 5. LesopérateursTwitter La clé du succès pour optimiser votre ciblage!
  6. 6. LesopérateursTwitter…LABASE!
  7. 7. Lesopérateurs:LAcléd’unciblageoptimal! ✘ La recherche par défaut n’est pas pertinente… ✘ Capter les influenceurs de votre secteur ✘ Lister tous les consommateurspotentiels ✘ Quelques exemples en live ?...
  8. 8. to:seocamp Capter tous les utilisateurs qui mentionnent un ou plusieurs twittos ciblés. geocode:1560165,1651654 Ciblage précis d’une zone géographique sur un périmètre de xxx m/km Quelquesexemplesderequêtesciblées filter:verified Capter uniquement les comptes vérifiés en couplant avec n’importe quel autre opérateur. filter:twimg Capter tous les contenus médias natifs à Twitter
  9. 9. TwitterCards:LEpointànesurtoutpasnégliger!
  10. 10. TwitterCards:LEpointànesurtoutpasnégliger! Utilisez-vous les Twitter Cards ?... 43% d’engagement supplémentaire ! (source Twitter) - Meta - Plugin wp - custom
  11. 11. Automatisezvosmessages(DM)auxnouveauxfollowers Le DM automatique est à proscrire dans certaines secteurs d’activités tels que le webmarketing, agence web et bien d’autres… Sous peine de perdre des followers et susciter du Follow/unfollow rapidement… Vous faites de l’affiliation sur Twitter ? Favoriser les DM ! Favorisez l'envoi automatique de “direct message” (messages privés) plutôt que de puber publiquement vos liens d’affiliation dans des tweets. Mettre le paquet sur du contenu qualitatif dans vos tweets. Bourrinage de follow Auto = €€€€€€€
  12. 12. Prèsde2MilliardsD’utilisateurs actifs mensuels dans le monde 10Milliardsde$De bénéfices en 2016 32MillionsD’utilisateurs actifs mensuels en France
  13. 13. Plusdevisibilité?Faitesvérifiervotrepage! ✘Apporter plus de crédibilité à votre Société ✘Apporter plus de visibilité dans la recherche ✘Ajout du Badge (pastille grise) sur votre page
  14. 14. Fairevérifiervotrepageenquelquesclics ✘Vérification Téléphonique (boîte vocale) ✘Envoyer documents qui prouvent l’authenticité de votre société (Justificatif Domicile, Kbis etc.)
  15. 15. Aperçud’unePagevérifiée(Badgegris)
  16. 16. Paramétrezunepagepourmaximiservotrevisibilité!
  17. 17. Paramétrersapage:6élémentsànepasnégliger! 1. Couverture optimisée mobile/Desktop (640x360px) 2.Définir les pays ciblés ou pays à restreindre 3.Auto-modérer les commentaires (Spam, kw etc.) 4.Activer les avis, inciter vos clients à vous noter 5.Activer l’option du choix des audiences (Posts) 6.Activer les publications en plusieurs langues
  18. 18. Analysersapagepouroptimisersescampagnes ✘Connaître la part Hommes/Femmes et âge moyen ✘Quand poster ? Définir le meilleur timing ✘Quel(s) Post(s) dois-je booster (Pub) ?
  19. 19. Bonus:2techniques(Borderline)inédites!
  20. 20. Console Firebug(F12) Edit : Récupérer les codes directement depuis la dernière page (26)
  21. 21. Console Firebug(F12)
  22. 22. CommentcontournerleblocagedelienssurFacebook!
  23. 23. CommentcontournerleblocagedelienssurFacebook! $Metarefresh$ <meta http-equiv="refresh" content="secondes;URL=http://URL-REGIE-BANNIE.com">
  24. 24. OffreUNIQUEavecSEOCAMP(Jusqu’au31Mars2017) ✘ Bonus,Scripts,slideetc. ✘ +de200€deréduction surmaformationTwitter&Facebook Plusd’infossur www.social-media.money/seocamp

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