Using a blog to reach Extension Master Gardeners

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Why use a blog, promoting your blog, advantages, links to two blogs as examples.

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Using a blog to reach Extension Master Gardeners

  1. 1. Using a Blog to Reach Extension Master Gardeners Julie Weisenhorn Assistant Extension Professor State director – Master Gardener program National eXtension Virtual Conference October 20, 2010
  2. 2. UMN Extension Master Gardeners • 2025 volunteers • 81 counties • Economical • Speedy communication • Wide range of volunteer opportunities and needs • Need for supporting materials
  3. 3. Why a blog? • Conversational, personality • Fast, quick to post • Photos, graphics, file attachment • Provides commentary • Easy, fun to read and create • Once established, I can do it myself!
  4. 4. Once you decide to blog, You must promote your blog • Connect it to your other social media – Twitter, Facebook, Flickr • Send out alerts when updated • Encourage use of feeds • Include it in your email signature and profiles • Make sure the content is relevant to audience • Make your site interesting, desirable landing page
  5. 5. What to include in your blog • Continuing education opportunities • News Master Gardeners can use • Comments on topics of interest – Conferences – Public gardens • Promote volunteer opportunities • Links to pertinent, helpful web resources
  6. 6. (My shameless self-promoting…) • “Blog gets better and better.” • “What a great communication tool!” • “Keeps everyone up to date.” • “Very interesting and useful notes.” • “I love the article and pictures on bees! This will help me recognize the different types of pollinators!”
  7. 7. My director’s blog • Choose a name: – Over the Backyard Fence: Connecting UMN Extension Master Gardeners • http://blog.lib.umn.edu/efans/mgdirector/
  8. 8. National Extension Master Gardener Blog • Connect Master Gardener Programs throughout the nation. • Provide a forum for state programs to share ideas, projects, news. • Currently, state coordinators and eXtension specialist blogging to get site established.
  9. 9. Extension Master Gardener blog • http://blogs.extension.org/mastergardener/
  10. 10. Thank you for listening! Julie Weisenhorn weise019@umn.edu

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