Getting Answers Today

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Getting Answers Today

  1. 1. How do consumers find answers to their horticulture question? <ul><li>People expect to have choices based on how they like to learn: </li></ul><ul><ul><li>Web, email, face-to-face, phone, text, hard copy </li></ul></ul><ul><li>People can find answers in many ways beyond University info; </li></ul><ul><li>People are more informed, have searched online before asking questions. </li></ul>
  2. 2. Current Issues <ul><li>In a transition: </li></ul><ul><ul><li>Identify what works and incorporate with new technology </li></ul></ul><ul><ul><li>Shed what is no longer sustainable </li></ul></ul><ul><ul><ul><li>Loss of county support means a change in traditional Q&A process for people - Ex: County hort hotlines </li></ul></ul></ul><ul><ul><li>Make sure internal and external clients move forward with us </li></ul></ul><ul><li>Old vs. new resources </li></ul><ul><li>Origins of questions </li></ul><ul><ul><li>Commercial vs. consumer questions </li></ul></ul><ul><li>Publicizing </li></ul>
  3. 3. F-to-F Phone Web Email External clients Internal clients How do consumers find answers to their horticulture questions?
  4. 4. F-to-F Phone Web Email External clients Internal clients <ul><ul><li>Arb Y&G Desk </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Master Gardeners </li></ul></ul><ul><ul><li>University classes/events </li></ul></ul>How do consumers find answers to their horticulture questions?
  5. 5. F-to-F Phone Web Email External clients Internal clients <ul><ul><li>Arb Y&G Desk </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Master Gardeners </li></ul></ul><ul><ul><li>University classes/events </li></ul></ul><ul><ul><li>Arb Y&G phone line </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Cty Ext office hotlines </li></ul></ul>How do consumers find answers to their horticulture questions?
  6. 6. F-to-F Phone Web Email External clients Internal clients <ul><ul><li>Arb Y&G Desk </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Master Gardeners </li></ul></ul><ul><ul><li>University classes/events </li></ul></ul><ul><ul><li>Arb Y&G phone line </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Cty Ext office hotlines </li></ul></ul><ul><ul><li>University resources </li></ul></ul><ul><ul><ul><li>Gardening Information website </li></ul></ul></ul><ul><ul><ul><li>UMN Extension website </li></ul></ul></ul><ul><ul><ul><li>eXtension FAQs </li></ul></ul></ul><ul><ul><ul><li> Gardens , Lawns & Landscapes </li></ul></ul></ul>How do consumers find answers to their horticulture questions?
  7. 7. F-to-F Phone Web Email External clients Internal clients <ul><ul><li>Arb Y&G Desk </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Master Gardeners </li></ul></ul><ul><ul><li>University classes/events </li></ul></ul><ul><ul><li>Arb Y&G phone line </li></ul></ul><ul><ul><li>University offices </li></ul></ul><ul><ul><li>Cty Ext office hotlines </li></ul></ul><ul><ul><li>eXtension Ask An Expert </li></ul></ul><ul><ul><li>Widget: Ask A Master Gardener </li></ul></ul><ul><ul><ul><li> Gardening Information </li></ul></ul></ul><ul><ul><ul><li> Hort Sci </li></ul></ul></ul><ul><ul><ul><li>Future: Arboretum contacts page </li></ul></ul></ul><ul><ul><li>University websites </li></ul></ul><ul><ul><ul><li> Gardening Information </li></ul></ul></ul><ul><ul><ul><li> UMN Extension </li></ul></ul></ul><ul><ul><ul><li>eXtension FAQs </li></ul></ul></ul><ul><ul><ul><li> Gardens , Lawns & Landscapes </li></ul></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul>How do people find answers to their horticulture questions?
  8. 8. Going forward … <ul><li>Develop a clear process: </li></ul><ul><ul><li>Web-based to fit people’s 24/7 life/learning style </li></ul></ul><ul><ul><li>Delivers consistent University information </li></ul></ul><ul><ul><li>Easy to use / accessible to many </li></ul></ul><ul><ul><li>Logical / intuitive to user </li></ul></ul><ul><ul><li>Eliminate resources that are high maintenance/cost and low impact, redundant, cost exceeds benefit </li></ul></ul><ul><li>Communicate process well to internal / external clients </li></ul><ul><li>Ensure University and partnership resources are linked and reinforce content / messages </li></ul>

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