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Innovate your
marketing and
business
Julie Vandenhouweele
Marketing strategy & Innovation In Sports
#IdeasToActions. #SIC2019.
INNOVATION
TYPES
4 DIVISIONS
EXISTING NEW
TECHNOLOGY
EXISTING
NEW
MARKET
INCREMENTAL
ARCHITECTURAL RADICAL
DISRUPTIVE
RADICAL
INNOVATION
NEW TECHNOLOGY - NEW MARKET
DISRUPTIVE
INNOVATION
NEW TECHNOLOGY - EXISTING MARKET
INCREMENTAL
INNOVATION
EXISTING TECHNOLOGY - EXISTING MARKET
ARCHITECTURAL
INNOVATION
EXISTING TECHNOLOGY - NEW MARKET
20%
70%
10%
Business
Survival clubs /
federations?
Marketing
Fan engagement?
Process
Automations / AI?
Horizon 1
Operators extend the core
Horizon 3
Visionairies create viable options
Horizon 3
Visionaries create viable options
Horizon 2
Business builders develop
new opportunities
Horizon 1
Operators extend the core
#1
A c t n o w , p r e p a r e f o r
t o m o r r o w , k n o w w h e r e
y o u ’ r e g o i n g i n t h e f u t u r e .
- B u t s t a r t w i t h i n n o v a t i o n t h a t w i l l m a k e
y o u r l i f e e a s i e r
DISCOVER
D I S C O V E R
External needs
* List from your experience
* Share with colleagues
* Talk to clients
Internal needs
* List repetitive tasks
* Ask same to colleagues
* Share experiences
D E F I N E
DEFINE
Select solutions
* Brainstorm possible options
* Research options
* Divide into horizons
* Select quick wins
Research, analyze,
synthesize
#2
K n o w w h o y o u ’ r e
i n n o v a t i n g f o r , t h e i r p a i n
p o i n t s a n d w h a t ’ s
h a p p e n i n g i n t h e m a r k e t .
Prototype, test, refine
D I S C O V E R D E F I N E
D E L I V E R
D E V E L O P
DEVELOP
Selection solution
* Create new solution
* Research & select existing
software / solutions
Define needs
* List necessities or problem
* Select horizon per functionality
* Define ‘MVP’ or test software
Prototype, test, refine
DELIVER
* Measure & report findings
* Measure KPI’s
* Brainstorm about next steps
* Do it again
D E L I V E R
D O I T A G A I N
Research, analyze,
synthesize
D I S C O V E R D E F I N E D E V E L O P D E L I V E R
D O I T A G A I N
Prototype, test, refine
D E C I D E D R E A M
Your role &
future vision
Research, analyze,
synthesize
WHAT WILL BE
YOUR ROLE?
ONCE THIS IS THE NEW NORMAL
WHAT WILL BE
YOUR ROLE?
ONCE THIS IS THE NEW NORMAL
#3
I n n o v a t i o n i s a c r u c i a l
m i n d s e t f o r s u r v i v a l -
s t a r t i n t e g r a t i n g i t i n
y o u r c o m p a n y
20 nov
Discover internal
& external
needs and share
on monthly
meeting
30 nov
Pick one need, and
brainstorm,
research and select
one solution
20 okt
Share with
#InnovateYourMindset
Add innovation
as a topic to
your monthly
meetings
Share with
#IdeasIntoActions
20 dec
Pick one tool that can fix
your problem now. Test
it, test another, decide
and start process again.
Thank You
& L E T ’ S C O N N E C T !
www.mysueno.com/SIC2019
/JulieVandenhouweele
/mysueno_sportmarketing
/mysuenosportmarketing
/Julie_VDH

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Innovate your marketing and business - SIC 2019 Julie Vandenhouweele

  • 1. Innovate your marketing and business Julie Vandenhouweele Marketing strategy & Innovation In Sports #IdeasToActions. #SIC2019.
  • 7. 20% 70% 10% Business Survival clubs / federations? Marketing Fan engagement? Process Automations / AI? Horizon 1 Operators extend the core Horizon 3 Visionairies create viable options Horizon 3 Visionaries create viable options Horizon 2 Business builders develop new opportunities Horizon 1 Operators extend the core
  • 8. #1 A c t n o w , p r e p a r e f o r t o m o r r o w , k n o w w h e r e y o u ’ r e g o i n g i n t h e f u t u r e . - B u t s t a r t w i t h i n n o v a t i o n t h a t w i l l m a k e y o u r l i f e e a s i e r
  • 9. DISCOVER D I S C O V E R External needs * List from your experience * Share with colleagues * Talk to clients Internal needs * List repetitive tasks * Ask same to colleagues * Share experiences D E F I N E DEFINE Select solutions * Brainstorm possible options * Research options * Divide into horizons * Select quick wins Research, analyze, synthesize
  • 10. #2 K n o w w h o y o u ’ r e i n n o v a t i n g f o r , t h e i r p a i n p o i n t s a n d w h a t ’ s h a p p e n i n g i n t h e m a r k e t .
  • 11. Prototype, test, refine D I S C O V E R D E F I N E D E L I V E R D E V E L O P DEVELOP Selection solution * Create new solution * Research & select existing software / solutions Define needs * List necessities or problem * Select horizon per functionality * Define ‘MVP’ or test software Prototype, test, refine DELIVER * Measure & report findings * Measure KPI’s * Brainstorm about next steps * Do it again D E L I V E R D O I T A G A I N Research, analyze, synthesize
  • 12. D I S C O V E R D E F I N E D E V E L O P D E L I V E R D O I T A G A I N Prototype, test, refine D E C I D E D R E A M Your role & future vision Research, analyze, synthesize
  • 13. WHAT WILL BE YOUR ROLE? ONCE THIS IS THE NEW NORMAL
  • 14. WHAT WILL BE YOUR ROLE? ONCE THIS IS THE NEW NORMAL
  • 15. #3 I n n o v a t i o n i s a c r u c i a l m i n d s e t f o r s u r v i v a l - s t a r t i n t e g r a t i n g i t i n y o u r c o m p a n y
  • 16. 20 nov Discover internal & external needs and share on monthly meeting 30 nov Pick one need, and brainstorm, research and select one solution 20 okt Share with #InnovateYourMindset Add innovation as a topic to your monthly meetings Share with #IdeasIntoActions 20 dec Pick one tool that can fix your problem now. Test it, test another, decide and start process again.
  • 17. Thank You & L E T ’ S C O N N E C T ! www.mysueno.com/SIC2019 /JulieVandenhouweele /mysueno_sportmarketing /mysuenosportmarketing /Julie_VDH