2,000 licensed customer               15 serviced industriesusers                                 Including but not limite...
Products &                                            ServicesEnterpriseResourcePlanning      Customer             Relatio...
Asterisk and EaZy ConceptsWe build and   deploysolutions, we                     We Marketare the R & D                   ...
ATE Consulting (Palate.sg)                                      Card Membership SystemOver 60K                            ...
Building Customer      CRM      Connections: A CRM       Workshop/Seminar             Workshop for      For QSR Group     ...
Asterisk                  BuildCRM Practice              Solutions                                 Sell                   ...
The Cocoa Trees             Membership             CampaignCreated by
CustomerMembershipAcquisition
Sample eDMThe Cocoa Trees staffwill be able to send anintroductory eDMto its leads andcontacts through theCRM Membership &...
The    Cocoa     Treecontacts will receivethe    intro    EDM,informing them ofthe re-launch of itsMembershipProgram.
The CRM MembershipSolution will allow thesending of the eDMthrough various emailaccounts…
As well as show webpage       views     andinteractions,    no.  ofrecipients who openedthe eDM, as well as thenumber     ...
Intro eDM for the TheCocoa Trees MembershipRe-launch Campaign
Intro Membership eDMwill contain a link,directing users to theonline     membershipform in The Cocoa Treeswebsite
Users will be directed first to The CocoaTrees Membership Landing Page
Then they willbe directed tothe OnlineMembershipForm.
After     they     havesuccessfully filled theonline form, they willbe directed to the“Thank You” page,giving them further...
Next step will be ….
MembershipOn Boarding
Membership      applicationsare subject to the approvalof    The    Cocoa     Treesmanagement.
Once       membershipapplication has beenapproved..
Users      will  beinformed     of theapproval of theirmembershipapplication via awelcoming eDM.
Further instructions will beprovided to complete themembership process.Users will be informed of theapproval of their memb...
Within       a    week,successful membershipapplications     wouldreceive a welcoming kit,containing          themembershi...
Members can use the $20    and $50 to purchase  products from any The    Cocoa Trees branch.
Members can also bring refer theirfriends to join The Cocoa TreesMembership program, therebystrengthening the purpose of t...
The nextchallengingstep will be..
MembershipRetention
To keep membersconstantly engaged,updated         andinterested, monthlyeDMs will be sent tothem.
Sample June eDM
Sample July eDM
Sample August eDM
Certain promotionssuch as the “Kaki”campaign, a referralprogram where amember gets pointsevery time he/shesuccessfully ref...
Another       promotion      formembers to acquire pointssuch as checking in using theirFacebook accounts will beimplement...
MembershipRewards
Plans ofkeepingmemberswill becreated
RewardeDMs andEvent eDMswill be sentto members,creating asense ofexclusivity.
Members are rewardedpoints every time theypurchase products fromany The Cocoa Treesbranch
To inform them of theiraccumulated points, aRewards eDM will besent to them.
The Rewards eDM willinform them of theproducts they can buyfrom any The CocoaTrees branch, using theiraccumulated points.
The Events eDM will informthem of special events thatthey can attend, which areonly exclusive for The CocoaTrees members
The Cocoa Trees Events caninclude Chocolate-Tastingparties, Chocolate DayParade, Chocolate RecipeDay and anything relevant...
Exclusiveevent invitesand rewardprograms areone way ofensuring theretention ofmembers bykeeping themhappy andengaged.
For memberswho aren’tthat engagedin any effortsThe CocoaTreescampaignmay bring,there’s alwaysthe….
MembershipReactivation
The Cocoa Trees staffwill be able to identifyinactive      members,those who haven’tmade any purchases inthe last month at...
These          inactivemembers     will     bereminded    of    theirstatus via the “WeMissed   You”     eDMwhich will be ...
Efforts such as the “WeMiss You” email will beeffective in regaininglost members andreminding them of themany benefits and...
To keep members in theirtoes, as well as invite newones, an advocacy would beimplemented,strengtheningthe over-all members...
Campaign     Thought           LeadershipAdvocacy
Sometimes, aCHOCOLATE can sayit all.And sometimes, aCHOCOLATE can domore.
The Cocoa Trees not only offersa hearty supply of all kinds ofchocolates,    we    are   alsospreading the word about theb...
The Cocoa Trees would showcase the advantage ofconsuming chocolates through blog articles, whichwould be effective in expl...
Providing      Decreasingmore            the risk ofantioxidants        strokeLowersbloodpressureand more
Sample blog  layout and      article
The Cocoa Trees Blogwould start an advocacyon the health benefits ofchocolate, encouragingpeople to eat more of it,provide...
The Cocoa Trees Blogwould         championchocolate-lovers, givingthem more reason toconsume an adequatesupply of chocolat...
The Cocoa Trees   BlogAdvocacy
Thank You!Have anice day!
The cocoa trees membership campaign
The cocoa trees membership campaign
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The cocoa trees membership campaign

  1. 1. 2,000 licensed customer 15 serviced industriesusers Including but not limited toWe have 2,000 licensed advertising, distribution ,customer users, strengthening F&B/restaurants , healthcare,our hold in market. hospitality, manufacturing, marine, retail, telecommunication.50 highlyconsultants experienced Why ChooseWith 50 highly esteemed &experienced consultants Asterisk(averaging an experience of 10years and more), we have 24 years in the businessproven our expertise in the field. Founded on 1988, we are one of the market leaders in implementing & deploying business application software solutions.
  2. 2. Products & ServicesEnterpriseResourcePlanning Customer Relationship Management Business Intelligence Online Media Mobility
  3. 3. Asterisk and EaZy ConceptsWe build and deploysolutions, we We Marketare the R & D and Sell CRM Team solutions
  4. 4. ATE Consulting (Palate.sg) Card Membership SystemOver 60K Implementation and MemberMembers Portal Development coveringCovering more than 40 RestaurantsIndividual, Family /Merchantsand CorporateMembership Shoe Mart (SM Advantage Card) More than 5 Million Active Members Membership Implementation Customer Service Management Member Experience Enhancement Experience
  5. 5. Building Customer CRM Connections: A CRM Workshop/Seminar Workshop for For QSR Group Thai Airways Of Malaysia CRM Workshop Clients CRM Workshop for Tourism MalaysiaCRM for Real Estate attended by more Workshop than 30 Directors representing their worldwide market
  6. 6. Asterisk BuildCRM Practice Solutions Sell Applications CRM Practice Deploy Fast Up/Cross Sell Add-Ons
  7. 7. The Cocoa Trees Membership CampaignCreated by
  8. 8. CustomerMembershipAcquisition
  9. 9. Sample eDMThe Cocoa Trees staffwill be able to send anintroductory eDMto its leads andcontacts through theCRM Membership &Loyalty Solutions
  10. 10. The Cocoa Treecontacts will receivethe intro EDM,informing them ofthe re-launch of itsMembershipProgram.
  11. 11. The CRM MembershipSolution will allow thesending of the eDMthrough various emailaccounts…
  12. 12. As well as show webpage views andinteractions, no. ofrecipients who openedthe eDM, as well as thenumber of bouncedbacks.
  13. 13. Intro eDM for the TheCocoa Trees MembershipRe-launch Campaign
  14. 14. Intro Membership eDMwill contain a link,directing users to theonline membershipform in The Cocoa Treeswebsite
  15. 15. Users will be directed first to The CocoaTrees Membership Landing Page
  16. 16. Then they willbe directed tothe OnlineMembershipForm.
  17. 17. After they havesuccessfully filled theonline form, they willbe directed to the“Thank You” page,giving them furtherinstructions on how tofinalize themembership process
  18. 18. Next step will be ….
  19. 19. MembershipOn Boarding
  20. 20. Membership applicationsare subject to the approvalof The Cocoa Treesmanagement.
  21. 21. Once membershipapplication has beenapproved..
  22. 22. Users will beinformed of theapproval of theirmembershipapplication via awelcoming eDM.
  23. 23. Further instructions will beprovided to complete themembership process.Users will be informed of theapproval of their membershipapplication via a welcomingeDM.
  24. 24. Within a week,successful membershipapplications wouldreceive a welcoming kit,containing themembership card andvouchers worth $20 andS50.
  25. 25. Members can use the $20 and $50 to purchase products from any The Cocoa Trees branch.
  26. 26. Members can also bring refer theirfriends to join The Cocoa TreesMembership program, therebystrengthening the purpose of theprogram by increasing itsmembers.
  27. 27. The nextchallengingstep will be..
  28. 28. MembershipRetention
  29. 29. To keep membersconstantly engaged,updated andinterested, monthlyeDMs will be sent tothem.
  30. 30. Sample June eDM
  31. 31. Sample July eDM
  32. 32. Sample August eDM
  33. 33. Certain promotionssuch as the “Kaki”campaign, a referralprogram where amember gets pointsevery time he/shesuccessfully refers afriend to themembership programwhenever they visitany The Cocoa Treesbranch could beimplemented.
  34. 34. Another promotion formembers to acquire pointssuch as checking in using theirFacebook accounts will beimplemented, encouragingmore visits to any The CocoaTrees branch and making everyvisit a fun experience.Next step will be…
  35. 35. MembershipRewards
  36. 36. Plans ofkeepingmemberswill becreated
  37. 37. RewardeDMs andEvent eDMswill be sentto members,creating asense ofexclusivity.
  38. 38. Members are rewardedpoints every time theypurchase products fromany The Cocoa Treesbranch
  39. 39. To inform them of theiraccumulated points, aRewards eDM will besent to them.
  40. 40. The Rewards eDM willinform them of theproducts they can buyfrom any The CocoaTrees branch, using theiraccumulated points.
  41. 41. The Events eDM will informthem of special events thatthey can attend, which areonly exclusive for The CocoaTrees members
  42. 42. The Cocoa Trees Events caninclude Chocolate-Tastingparties, Chocolate DayParade, Chocolate RecipeDay and anything relevantto chocolates.
  43. 43. Exclusiveevent invitesand rewardprograms areone way ofensuring theretention ofmembers bykeeping themhappy andengaged.
  44. 44. For memberswho aren’tthat engagedin any effortsThe CocoaTreescampaignmay bring,there’s alwaysthe….
  45. 45. MembershipReactivation
  46. 46. The Cocoa Trees staffwill be able to identifyinactive members,those who haven’tmade any purchases inthe last month at anybranch.
  47. 47. These inactivemembers will bereminded of theirstatus via the “WeMissed You” eDMwhich will be sentusing the CRMMembership Solutions.
  48. 48. Efforts such as the “WeMiss You” email will beeffective in regaininglost members andreminding them of themany benefits andprivileges of their TheCocoa TreesMembership
  49. 49. To keep members in theirtoes, as well as invite newones, an advocacy would beimplemented,strengtheningthe over-all membershipcampaign of The CocoaTrees.
  50. 50. Campaign Thought LeadershipAdvocacy
  51. 51. Sometimes, aCHOCOLATE can sayit all.And sometimes, aCHOCOLATE can domore.
  52. 52. The Cocoa Trees not only offersa hearty supply of all kinds ofchocolates, we are alsospreading the word about thebenefits of consuming the rightamount of chocolate.
  53. 53. The Cocoa Trees would showcase the advantage ofconsuming chocolates through blog articles, whichwould be effective in explaining further theenhancements and benefits that one may derive fromeating chocolates, such as ……
  54. 54. Providing Decreasingmore the risk ofantioxidants strokeLowersbloodpressureand more
  55. 55. Sample blog layout and article
  56. 56. The Cocoa Trees Blogwould start an advocacyon the health benefits ofchocolate, encouragingpeople to eat more of it,provided only the rightamounts are consumed.
  57. 57. The Cocoa Trees Blogwould championchocolate-lovers, givingthem more reason toconsume an adequatesupply of chocolates.
  58. 58. The Cocoa Trees BlogAdvocacy
  59. 59. Thank You!Have anice day!

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