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Make More Sales




Dog Do’s and Don’ts
Sell Easier & Better




Following a Dog’s Lead
Dogs Mark Their Territory
Dogs Do Not Have Trouble




Expressing Affection in Public
Dogs Miss You When
   You Are Gone
Dogs Are Very Direct
About Wanting to Go Out
Dogs Don’t Play Games




    Except Fetch
They Don’t Laugh At How
      You Throw
Dogs Understand What
      NO Means
But Dogs Don’t Know
  EVERYTHING!
Dogs Are Bad at Asking
      Questions
Dogs Don’t Know How
To Talk on the Telephone
And When We Improve
     Our Sales
Be Ready for That Tummy
          Rub

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Increase Your Sales With Lessons From Our Pups

Editor's Notes

  1. Do what you can to stand out in your industry or in your working geography. The better you are known by customers and prospective customers the more you control your territory. That’s as much as anything can be controlled!
  2. Let your clients and prospective clients know how much you care. The simple remembering of some previous personal bit of news they shared with you the next time you meet somewhere expresses that care.
  3. What if your customer gets a note from you on THEIR return from a trip? Or what if you called your customer from YOUR vacation?
  4. Are you clear on what your role in sales is? In general it is to increase revenues by getting the order; it’s to get the business; it’s to help more customers buy more of what you have.
  5. Or they might give you the go ahead on an order and later cancel. If you go fetch for these, note your reaction. Examine your reaction’s appropriateness to the situation. You may have to adjust it to keep on playing.
  6. Or they might give you the go ahead on an order and later cancel. If you go fetch for these, note your reaction. Examine your reaction’s appropriateness to the situation. You may have to adjust it to keep on playing.
  7. In sales a "no" early in the process usually means that the customer needs more information about what you have that will solve their problem.
  8. Later on a "no" may been you want to backtrack and discover where you may have gone off track with this particular customer. And when you hear a "no" remember, dogs admit when they are lost.
  9. And if you and your customer are not in synch, a few good clarifying questions can help you get back on track. Learn to say things like, "Gee, I must not have been clear on that point. You seem to have a concern, Can you help me understand what it is about?"
  10. In today’s world of communications we want to be better on the telephone, with beepers or pagers, with emails, with faxes and with anyway we communicate with our customers. Take some time to evaluate your effectiveness with each way you communicate. Then plan to improve each area one at a time to get better results.