How to Optimize Your Videos on Youtube


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How to optimize your videos for Youtube.

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How to Optimize Your Videos on Youtube

  1. 1. How to Optimize Your Videos for YouTube
  2. 2. How Does YouTube Rank Videos?
  3. 3. The Number of Views
  4. 4. The Video Title Small Business Video Marketing Solutions Make sure it is keyword-rich & relevant
  5. 5. Did You Know… That YouTube pays attention to the title of the original video file uploaded?
  6. 6. What Does This Mean? You know how you have a name on the video file on your desktop? It might be something like “mg8aopp2_1” Your video file has a name that either you have given to it or one set by default YouTube is LOOKING at THAT name! Change the name of your video file BEFORE you upload it & be sure it is relevant & keyword rich!
  7. 7. The Video Description My Video is About How to Drive Traffic to Your Website Using Video
  8. 8. The Video Description Be Sure to Include the FULL URL to Your Website or Lead Capture Page in the FIRST line of your description Be Sure to Include your keywords Be Sure to use compelling text
  9. 9. Remember… Search engines can’t read images or video
  10. 10. So you need to… Use your keywords and describe what your video is saying in text
  11. 11. Use Captions & Annotations Improves SEO rankings Adding interactive commentary
  12. 12. InVideo Programming Feature your YouTube Channel Reinforces channel branding
  13. 13. InVideo Programming Feature a specific video
  14. 14. Did You Know… That YouTube USED to show tags on videos but now hides them?
  15. 15. HOWEVER…. You can still find them… Right click on your mouse with your cursor outside the video & view page source
  16. 16. Keyword Research Identify the keywords that best match your video Just like SEO for websites Include keywords in your title Include keywords in your description
  17. 17. Getting more views Embed your videos on your website(s) & blog(s) Share on social media sites
  18. 18. Subscribe To Our Channel
  19. 19. For More Information