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If Someone is Looking For Something...They Are Going to Look on the Internet You Want Them To Find YOU. 4 Steps to Ensure YOUR Business Will Capitalize From Local Google Search Exposure. Step 1: research. What Are Your Customers Searching For? This Term Will Become Your Keyword. This is Actually a Simple Process. Just Combine Your Location With Your Product or Service. If You Have A Computer Store in New York, Your Search Term/Keyword Would be New York Computers. You Are NOT Done Yet..But it is a good start. Introducing...The Google Keyword Tool. Use The Tool To Get More Targeted Keywords. Step 2: Title Tags - The First Thing Google Sees. Make Sure It is keyword-rich. Step 3: Gotta Get Dynamic. Content is King You Need to Regularly Update Your Content like with a blog. Step 4: Backlinks - The Holy Grail of Google Backlinks Are Links On The Internet That Point BACK To Your Site. Now You Can Dominate Your Local Search Engine Rankings.