Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Puerto Rico Traveler
Goals
Traveler/Travel Purchases
• As Best Buy continues to grow globally how do we
make this a destination for those in ne...
Three type of Travelers group
to consider
Tourist Groups
Travelers between U.S.
and Puerto Rico for
family
Vacationers (st...
Survey Results (to assess travelers preferences)
•50% were between 25-34
•23% were between 35-50
•18% were between 19-24Ag...
Stores feedback
 Midtown Express store 1028:
Tourists focus on what’s cheaper from their countries (like cameras,
laptop...
Stores feedback
 Puerto Rico D-32:
 Who is traveling to PR? Tourists and Exporters.
 From what countries? U.S.A.AllVirg...
Proposed Ideas for next steps
 Leverage the cruise lines for help as far as demographic of traveler to
Puerto Rico and cr...
Delta Puerto Rico Team members
Pam Smith
Capacity Planner
Corporate Campus
Julie Pichora
Hirer and Trainer
Altoona, PA
Sto...
Appendix- survey questions
 Select the language (English/Spanish)
 What is your age?
 What is your home country?
 How ...
Upcoming SlideShare
Loading in …5
×

0

Share

Download to read offline

Delta Puerto Rico Traveler

Download to read offline

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Delta Puerto Rico Traveler

  1. 1. Puerto Rico Traveler
  2. 2. Goals Traveler/Travel Purchases • As Best Buy continues to grow globally how do we make this a destination for those in need of our goods and services while visiting the countries and cities were our stores are located. • What items tend to be purchased while traveling and/or what services are needed to accommodate those who are away from their homes? International Awareness • How do we let visitor know we are in this market, what can be learned from US stores that have high traveler traffic (Mall of America, Manhattan, etc)”
  3. 3. Three type of Travelers group to consider Tourist Groups Travelers between U.S. and Puerto Rico for family Vacationers (staying at Hotel and sightseeing) Shoppers – come to PR to shop for quality products and their good price then return home
  4. 4. Survey Results (to assess travelers preferences) •50% were between 25-34 •23% were between 35-50 •18% were between 19-24Age •73% USA •15% South America •4.4% EuropeHome Country •35% travel once a year •44% travel 2-4 times a year •21% travel five or more times a yearTravel Frequency •70% travel by themselves or with their spouse •12% travel with children •58% travel with friends Travel Companions •87% Digital Camera /Cell-phone •70% MP3 •67% Headphones/computer Electronics brought on Travel •100% research via the web •29% said airline offers •19% said travel magazines Research Channels • 44 out of 45 people took the survey in English • 82% said they knew about Best Buy • 80% visit PR as a tourist • 15% visited PR to visit family • 98% said PR would/might be a destination travel Used Surveymonkey.com in both English and Spanish language. Survey sent to Wolf Pack and networks and ran for 3 weeks
  5. 5. Stores feedback  Midtown Express store 1028: Tourists focus on what’s cheaper from their countries (like cameras, laptops along with accessories and also buy game console and games/accessories) Average spend $400+ usually Products need: Multi-zone DVD players and PAL compatible camcorders Some stop by BBY to purchase phone charger because their forgot their or for an extra
  6. 6. Stores feedback  Puerto Rico D-32:  Who is traveling to PR? Tourists and Exporters.  From what countries? U.S.A.AllVirgin Islands,Venezuela , Dominican republic.  Would it be cheaper for them to shop BBY in PR than in their home country? Definitely speciallyVenezuela.  How are they researching for their trip? Probably online and in common travel periodicals.Puerto Rico is a popular vacation destination for people all over the world – especially those purchasing cruise packages.  Is there an opportunity to advertise where they do research? Yes – magazines and websites.  Do they know we have a BBY store in PR? No, since BBY has bee only been there a bit over a year.  How could we better advertise specifically to travelers? Partner with popular cruise lines, airlines, travel agencies or magazines and Hotels.  What CE products and services do travelers already purchase at BBY in PR? Mostly computers,digital cameras and pre-paid cell phones.  What CE products and services would travelers likely purchase if we had them? Just a wider assortment of the same, perhaps pal-based CE products.  How do we drive more travelers,more of the time,to shop at BBY in PR? Cruise ship partnerships andVisits to these islands trough BBFB  How do we make the PR traveler choose BBY overWal-Mart? Awareness and competitive pricing.  How do we deliver a great customer experience to travelers to who shop at BBY in PR? Fast courteous service and the right assortment of products and services.And Delivery to Ports of call.
  7. 7. Proposed Ideas for next steps  Leverage the cruise lines for help as far as demographic of traveler to Puerto Rico and creating some kind of flyer/ads to promote BBY on those cruise ship going to Puerto Rico  Concierge in Puerto Rico Hotels and tell them to refer the tourists to BBY if they need any electronic devices in exchanges for some kind of BBY services or other offers  Products need: PAL (http://en.wikipedia.org/wiki/PAL), multi- zone DVD players based on feedback from Puerto Rico and NY stores.This could be also an education phase vs. assortment needs as store employees may not have the necessary knowledge about International products so as to what other products customers could use
  8. 8. Delta Puerto Rico Team members Pam Smith Capacity Planner Corporate Campus Julie Pichora Hirer and Trainer Altoona, PA Store 1015 Michele Tagliani GM, Springfield Store 582 Penn Pack Alpha Jipsy Pastran Columbus Circle Services Store 1448 Upper West Manhattan Suelyne Huynh HR capabilities Analyst Corporate Campus Ia Lo Sr. Analyst Marketing Analytics & Optimization Corporate Campus Sheila Rice Supervisor Product process Store 257 Youngstown
  9. 9. Appendix- survey questions  Select the language (English/Spanish)  What is your age?  What is your home country?  How often you travel?  What is your preferred mode of travel?  Who do you travel with?  What types of electronics do you prepare for your travel?  Could Puerto Rico be a destination travel for you?  What is the reason for your travel to Puerto Rico?  How do you research about your vacation destinations and travel needs?  When you visit family or friends, do you still do some research about places to go shopping, restaurants or other attractions in Puerto Rico?  How do you get to know about prices and places you go shopping?  Do you like to go shopping in your business trips if you have the time?  Did you know that there are Best Buy stores in Puerto Rico?  Would it be cheaper to buy electronics in Best Buy Puerto Rico than in your home country?

Views

Total views

78

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×