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How to create a startup pitch that gets you funded

Pitching your startup to investors is tricky. Like, really tricky. As the global startup trend grows, so does the competition for investment. To get funded, you need a pitch and a pitch deck that stands out. They need to give the right information in the right way. And both they (the pitch and the pitch deck, that is) and you need to make a lasting impression with investors. And that takes practice.

In Cuttles, we work to empower dreamers and entrepreneurs to develop ideas and build startups. We've gathered what we believe goes into a great pitch. We hope this slide deck will help you create a kick-ass, awe-impressive pitch that gets you funded!

If you want to dive deeper into the art of pitching, we have made a full course on the subject, called How to create a startup pitch that gets you funded. You can find it right here:

What goes into your perfect pitch?

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How to create a startup pitch that gets you funded

  1. 1. How to create a startup pitch That gets you funded by Cuttles
  2. 2. Imagine this…
  3. 3. You’re on your way to your first ever investor meeting. Pitch deck in hand… Sweaty palms…
  4. 4. Better safe than sorry, right? You’ve prepared for weeks. Outlined all the details. You know 50 slides are a bit much. But you’re not sure exactly what they want to know. So you included everything.
  5. 5. Also, You don’t want to dumb things down. Because your startup isn’t dumb. It’s a clever, high-tech, complex, light-weight, genius solution to a super (duper) important problem. They need to know that.
  6. 6. So you go in and you pitch your heart out! Only to leave with no new money and an out-of-kindness request to “come back next year” … Buckets of confidence poorer. With a long-ass bike ride home. In the rain.
  7. 7. Ouch…
  8. 8. There’s an art to pitching You will most likely pitch a bunch of times, before you hit a homerun. And you’ll learn from experience. But we might as well get you started right, don’t you think?
  9. 9. In the next slides, we’ll show you: What investors are looking for in your pitch Or you can dive into our full course right here: How to create a startup pitch that gets you funded – Cuttles Startup Academy The secret sauce in great presentations How to structure your pitch 1. 2. 3.
  10. 10. Excited? Let’s go!
  11. 11. There’s a problem with startup pitches
  12. 12. of them are turned down by investors 90%
  13. 13. Now, we can sit down and cry about it. Or we can find out how to join the 10% Want to know how?
  14. 14. To pitch successfully, tell investors what they need to hear… Not what you want to tell.
  15. 15. But what do they want to hear? Glad you asked! Investors are looking for details that maximizes return and minimizes risk. And they want it wrapped nicely. How To minimize Risk 1. Demostrate a strong product 2. Show a growing market 3. Introduce a team that can execute 4. Visualize strong financials
  16. 16. The art of pitching A winning pitch communicates your startup with razor sharp precision and is coated in the secret sauce of any good presentation…
  17. 17. …The story
  18. 18. A story makes your pitch memorable It has a beginning A middle And an end
  19. 19. It sparks emotion, builds curiousity and teaches your audience something new. It hooks investors from the very beginning - until you say “the end”
  20. 20. Go back to when you started and ask yourself: How did you get the idea? Why is it important? Who’s lives will it change? And how? Turn that into a story!
  21. 21. The million dollar structure All good stories need a clear structure. Your pitch included. Let’s take it from the top.
  22. 22. 1. Your big idea Ever heard a presentation so boring you zoned out at the first slide? That can’t happen in your pitch. So kick things off with your big idea. Think big. Set the scene. It’s hook ‘em or loose ’em.
  23. 23. 2. Set the agenda There’s a simple rule to follow when structuring communication: Say what you’re about to say – Say it – Then say what you just said. This slide is for saying what your about to say. In other words, it’s time to set the agenda for your pitch.
  24. 24. 3. The problem Great startups have one thing in common. They solve real problems. Introduce that problem, who has it, and how much it hurts. Pain sells. Just like sex. But go with the first option here. investable profitable growing unicorn potential
  25. 25. 4. The Solution Time for some pain relief. Present the solution that takes it all away. Stick to the story and the people it’s about. But hold your horses! It’s not time to talk about product just yet.
  26. 26. 5. What have you built? Now you can let those horses loose. It’s time to show how your product or service works. Don’t get all technical about it. No one wants that. The simpler the better!
  27. 27. 6. How will it make money? Investors will back out instantly, if they don’t believe in your business model. Show exactly how your business will make money. Leave no room for doubt.
  28. 28. 7. The market opportunity Have you done your market research? Good. Now show investors just how big the potential is. Make them see that it’s worth chasing.
  29. 29. 8. How will you fight competitors? Who else is out there? Why are they good? And how are you better? It’s time to fight off your competition. The best way only way to do that? Be better.
  30. 30. 9. Growth, growth, growth This is your chance to maximize return. Presenting investors with a solid growth strategy will make their eyes shine bright like diamonds. How To MAXIMIZE Return 1. Have a clear acquisition strategy 2. Maximize retention 3. Always improve and develop the product 4. Back everything up with numbers like CAC, LTV, retention rates and payback period
  31. 31. 10. Traction attracts attention If storytelling is the secret sauce of your pitch, then traction is the roux. Presenting traction will help prove your business model, and show that you can deliver the ROI investors are looking for.
  32. 32. 11. From traction to future It’s time to put some dollars where your mouth is. Present financial forecasts 1-3-5 years from now and show a reasonable cashflow over time.
  33. 33. 12. Present your squad None of the things you just spent 15 minutes explaining matters if you can’t execute them. Big or small, your team is the most important asset you have. What superheroes are on it? Why are they right for your startup?
  34. 34. 12. The ask It’s time to get what you came for. Be specific. Ballpark numbers won’t cut it. Know exactly how much you need – and ask for that. It shows ambition, realism and that you’ve done the work
  35. 35. 14. Finish on a high note Remember the rule for structuring communication? It’s time to say what you just said. Chances are something slipped their attention. So sum up the most important points. Finish your story. Leave them impressed. Make your pitch memorable.
  36. 36. “The end” Thank you! Get schooled, inspired and startup smart at Please share this presentation