How to create a startup pitch that gets you funded
Pitching your startup to investors is tricky. Like, really tricky. As the global startup trend grows, so does the competition for investment. To get funded, you need a pitch and a pitch deck that stands out. They need to give the right information in the right way. And both they (the pitch and the pitch deck, that is) and you need to make a lasting impression with investors. And that takes practice.
In Cuttles, we work to empower dreamers and entrepreneurs to develop ideas and build startups. We've gathered what we believe goes into a great pitch. We hope this slide deck will help you create a kick-ass, awe-impressive pitch that gets you funded!
If you want to dive deeper into the art of pitching, we have made a full course on the subject, called How to create a startup pitch that gets you funded. You can find it right here: https://www.cuttles.io/startup-academy/courses/how-to-create-startup-pitch-and-get-funded
You’re on your way to your first ever investor meeting.
Pitch deck in hand…
Better safe than sorry, right?
You’ve prepared for weeks. Outlined all the
details. You know 50 slides are a bit much. But
you’re not sure exactly what they want to know.
So you included everything.
You don’t want to dumb
things down. Because your
startup isn’t dumb. It’s a
clever, high-tech, complex,
solution to a super (duper)
important problem. They
need to know that.
So you go in and you
pitch your heart out!
Only to leave with no new money
and an out-of-kindness request
to “come back next year” …
Buckets of confidence poorer.
With a long-ass bike ride home.
In the rain.
There’s an art to pitching
You will most likely pitch a bunch of times, before you
hit a homerun. And you’ll learn from experience. But we
might as well get you started right, don’t you think?
In the next slides, we’ll show you:
What investors are looking for in your pitch
Or you can dive into our full course right here:
How to create a startup pitch that gets you funded – Cuttles Startup Academy
The secret sauce in great presentations
How to structure your pitch
Now, we can sit down and cry
about it. Or we can find out
how to join the 10% Want to
To pitch successfully, tell investors
what they need to hear… Not what
you want to tell.
But what do they want to hear?
Glad you asked! Investors
are looking for details that
maximizes return and
minimizes risk. And they want
it wrapped nicely.
How To minimize Risk
1. Demostrate a strong product
2. Show a growing market
3. Introduce a team that can execute
4. Visualize strong financials
The art of pitching
A winning pitch communicates
your startup with razor sharp
precision and is coated in the
secret sauce of any good
A story makes your pitch memorable
It has a beginning
And an end
It sparks emotion, builds
curiousity and teaches your
audience something new. It
hooks investors from the very
beginning - until you say “the
Go back to when you started and ask
yourself: How did you get the idea?
Why is it important? Who’s lives will it
change? And how?
Turn that into a story!
The million dollar structure
All good stories need a clear
structure. Your pitch included.
Let’s take it from the top.
1. Your big idea
Ever heard a presentation so boring you
zoned out at the first slide? That can’t
happen in your pitch. So kick things off with
your big idea. Think big. Set the scene.
It’s hook ‘em or loose ’em.
2. Set the agenda
There’s a simple rule to follow when
structuring communication: Say what you’re
about to say – Say it – Then say what you just
said. This slide is for saying what your about
to say. In other words, it’s time to set the
agenda for your pitch.
3. The problem
Great startups have one thing in
common. They solve real problems.
Introduce that problem, who has it,
and how much it hurts. Pain sells. Just
like sex. But go with the first option
4. The Solution
Time for some pain relief.
Present the solution that takes
it all away. Stick to the story
and the people it’s about. But
hold your horses! It’s not time
to talk about product just yet.
5. What have you built?
Now you can let those horses
loose. It’s time to show how your
product or service works. Don’t
get all technical about it. No
one wants that. The simpler the
6. How will it make money?
Investors will back out instantly,
if they don’t believe in your
business model. Show exactly
how your business will make
money. Leave no room for
7. The market opportunity
Have you done your market research?
Good. Now show investors just how
big the potential is. Make them see
that it’s worth chasing.
8. How will you fight competitors?
Who else is out there? Why are they good?
And how are you better? It’s time to fight off
your competition. The best way only way to
do that? Be better.
9. Growth, growth, growth
This is your chance to maximize return. Presenting investors
with a solid growth strategy will make their eyes shine bright
How To MAXIMIZE Return
1. Have a clear acquisition strategy
2. Maximize retention
3. Always improve and develop the product
4. Back everything up with numbers like CAC, LTV, retention rates and payback
10. Traction attracts attention
If storytelling is the secret sauce of
your pitch, then traction is the roux.
Presenting traction will help prove
your business model, and show that
you can deliver the ROI investors are
11. From traction to future
It’s time to put some dollars where your
mouth is. Present financial forecasts 1-3-5
years from now and show a reasonable
cashflow over time.
12. Present your squad
None of the things you just spent 15 minutes explaining
matters if you can’t execute them. Big or small, your team is
the most important asset you have. What superheroes are
on it? Why are they right for your startup?
12. The ask
It’s time to get what you came for. Be specific.
Ballpark numbers won’t cut it. Know exactly how
much you need – and ask for that. It shows
ambition, realism and that you’ve done the work
14. Finish on a high note
Remember the rule for structuring communication?
It’s time to say what you just said. Chances are
something slipped their attention. So sum up the
most important points. Finish your story. Leave them
impressed. Make your pitch memorable.
Get schooled, inspired and startup
smart at www.cuttles.io
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