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The basics of branding by julie monson

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Market research and strategic planning specialist Julie Monson utilizes 20 years experience in brand-building and strategic development to serve clients. She is a brand marketer and a behavioral scientist, with a knack for artfully bringing consumer insights to bear on client's branding issues. Since 2001, her company, Julie F. Monson Research and Planning, has developed these insights through qualitative and quantitative research and creative problem-solving.

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The basics of branding by julie monson

  1. 1. The Basics of Branding   By Julie Monson
  2. 2. The Basics of Branding Market research and strategic planningspecialist Julie Monson utilizes 20 yearsexperience in brand-building and strategicdevelopment to serve clients. She is a brandmarketer and a behavioral scientist, with a knackfor artfully bringing consumer insights to bear onclients branding issues. Since 2001, hercompany, Julie F. Monson Research andPlanning, has developed these insights throughqualitative and quantitative research andcreative problem-solving. 
  3. 3. The Basics of BrandingIn marketplaces filled with razor-sharpcompetition,branding plays an essentialrole in creating success. As anorganizations promise to consumers,branding sets products and services apartfrom others, and reflects a distinctivemission and style of serving customers.
  4. 4. The Basics of Branding A brand strategy defines the ways a businesscommunicates its brand messages, capturingthe most compellling truths about theorganization. Visual and verbal communications,such as logos and advertising, are just a fewelements of a brand strategy. Successfulstrategic branding builds what is called brandequity, a resource of goodwill and respect for acompany’s services or products. A brandspersonality is the foundation from which a brandcomes to life.

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