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Lets talk about your  most valuable asset     on the Internet     YOUR WEBSITE                Ludlow WiRE                J...
Why are you here?•   Because everyone else is•   So you can be in more than one place at a time•   To leave a good first im...
What’s your message?•   What you need is a clear message about who you are and what you stand    for - make clients want t...
How are you usingyour website?•   You need to consider:•   What are you trying to achieve? Goals? Strategy?    Hodgepodge?...
How do you attractcustomers?•   Good, up-to-date, relevant, professional content•   Easy navigation and clear design, over...
What attracts you to thewebsites of others? •   Need •   Relevance •   Design •   Navigation - ease of use •   Friendships...
Pro and cons of lifeonline•   If someone complains about you, it’s there for everyone to    see•   If someone likes you, i...
To sum up•   Your website is:      •   an excellent marketing, communications and PR          platform      •   an opportu...
Julie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo...
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Your Website - Let's talk about your most valuable asset on the Internet

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This presentation provides a brief outline about why you should have a website for your business and how you should use it to develop a customer base and a reputation. It is aimed at micro and small businesses but the advice is equally applicable to anyone who wants to connect via the web. I originally designed the presentation as a collaborative and participatory workshop. I provided the first 4 points, with the group contributed further ideas. Delivered on June 26, 2012 for Women in Rural Enterprises - Ludlow, Shropshire, UK

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Your Website - Let's talk about your most valuable asset on the Internet

  1. 1. Lets talk about your most valuable asset on the Internet YOUR WEBSITE Ludlow WiRE June 26, 2012Julie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo
  2. 2. Why are you here?• Because everyone else is• So you can be in more than one place at a time• To leave a good first impression• Establish a point of contact - so people can find you• To gather research, and keep up-to-date• To develop a reputation and establish your business as creditable• Contact with target audience - improve visibility• Inspire• Increase sales target areas eg. international sales
  3. 3. What’s your message?• What you need is a clear message about who you are and what you stand for - make clients want to do business with you. Your message must:• Reflect the ideas and needs of your clients so you can establish a rapport• Let customers know where you are now and where you are going• You need to develop appropriate content and ensure your design sets the right tone• Include - News, products, services, benefits,• Highlight - Specialist knowledge• Promote - goods and services - the excitement of the next launch, future plans• Explain and showcase products (Obviously!!)• As a small business your company ethos and personality is important. Let customers know about you - eg. Small, family run company that cares
  4. 4. How are you usingyour website?• You need to consider:• What are you trying to achieve? Goals? Strategy? Hodgepodge?• Users - Who are they? - What do you want them to do? What do they want to do?• Does the navigation/design encourage people to click on the right sections?• Do you want to establish a reputation for expertise/ knowledge/service/skill?• Different ways to use your business website can include:• Storefront, selling product or services, info on business - sales brochure• Personal details - eg. writer connecting with readers• Collect information on users• Direct link to other sites - eg. Link to Amazon for book sales
  5. 5. How do you attractcustomers?• Good, up-to-date, relevant, professional content• Easy navigation and clear design, overall attractive layout• Offers• Personality - essential for small business owners• Use Social Media - plug in the most appropriate SM applications and ensure you are using them consistently and wisely• Emphasis your unique selling point eg. use info from research to highlight specialised services and products, target website to specific audience
  6. 6. What attracts you to thewebsites of others? • Need • Relevance • Design • Navigation - ease of use • Friendships/shared interests • Will they help me advertise/market/share links? • Checking out the competition • Compare your sites to others. Looking at how other businesses are doing things on the Web and “borrow“ all the good ideas • Use humour
  7. 7. Pro and cons of lifeonline• If someone complains about you, it’s there for everyone to see• If someone likes you, it’s there for everyone to see• Time - Keeping your site updated may be a chore - can take over your life• Attracts customers you may not have connected with otherwise• Can be difficult keeping up with new technology
  8. 8. To sum up• Your website is: • an excellent marketing, communications and PR platform • an opportunity to connect to a wider world • a chance to explore new technology • a chance to explore a new world • To Do • write a new blog article at least once a month • promote site through use of social media - Tweet, FB, Google+, LinkedIn etc
  9. 9. Julie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCoWhere else to find me on the InternetJJ Mellors Photographywww.jjmellorsphotography.comOne I Did Earlier - daily photochallengewww.oneididearlier.wordpress.comGoogle+, Quora, Facebook,LinkedIn, Flickr

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