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Social Media and Your Business

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This is an introductory presentation for those small and medium businesses who are still not sure if Social Media is for them of even if it has a place in their communications and marketing strategy. It covers the different types of social media networks available and outlines the most popular platforms and their most effective use. It also covers a few niche Social Media networks to illustrate the diversity available and illustrate that there is an audience for any and all businesses. The objective is to demonstrate the wide range of resources available so business owners can make considered decisions and choose wisely.

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Social Media and Your Business

  1. 1. Social Media and Your BusinessJulie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo
  2. 2. What Social Media Isn’tA massivewaste of TIME
  3. 3. What Social Media Is A ConversationUsing online applications for : • Marketing • Interactive communication
  4. 4. Types of Social Media• Website• Blogging• Micro-blogging• Image Sharing• Video Sharing• Social Bookmarking• Social Networks• Other
  5. 5. Your WebsiteYour piece of the Internet
  6. 6. Blogging• What is it: short or in depth commentary on topics of interest or expertise. Uses multiple formats - text, photos, video etc.• Platforms: Blogger, Tumblr, Posterous, Wordpress• Best for: long term establishment for brand recognition, as a tool for outreach, and for opinion and reputation formation
  7. 7. Micro-blogging• What is it: short, primarily spontaneous (some scheduled)comments/links/ photos. Involves discussion, exchange and interaction• Platforms: Twitter, Google+, Orkut (Brazil/India),• Best for: sharing and discovering what’s happening now. Very much operates in “real time”
  8. 8. Image Sharing• What is it: image hosting site for photographs, art, graphics and numerous creative endeavours• General: Flickr, Photobucket, SmugMug, Google+• Specialist: eg. photography- 500px ; art - deviantART• Best for: showing off what you can do/have to offer in pictures. Sometimes inviting critique and offering images for sale or further use
  9. 9. Video sharing• What is it: video sharing websites for video, short films, and animation• Platforms: Youtube, Vimeo, Vevo• Best for: demonstrations, webinars, how-tos, creating a video library of expertise
  10. 10. Social Bookmarking• What is it: a service that enables users to organise, catalogue, save, manage and search for bookmarks on topics of interest. These lists are then shared to be used by others• Platforms: Digg, Redditt, StumbleUpon• Best for: used to establish a reputation as someone who is knowledgeable in a particular field
  11. 11. Social Networks• What is it: connecting to people/ businesses/organisations that share ideas, professions, ethos, geography, clients, methodology, knowledge, hobbies etc.• Platforms : LinkedIn, Google+, Facebook, Myspace• Best for: reputation building, measuring social capital, sharing and finding people you know
  12. 12. Other Social Networks• Gaming - MMORPG, Second Life, Farmville• Forums• Wikis• Knowledge collaboration websites - Quora, Squidoo, Yelp-• Podcasting• Music - Lastfm, Ping• Geo-locational - Foursquare
  13. 13. What’s the Point?• Build and maintain your brand• Reputation building• Customer service• Community building• Marketing and promotion• Identify influencers and trends• Research
  14. 14. Use Social Media Creatively• Choose wisely• Feed one news story/ commentary/promotion into multiple platforms• Content is KING followed rapidly by consistency
  15. 15. Golden Rule Manners Matter!!!!
  16. 16. Why!? People do business withpeople they know, people they like and people they trust
  17. 17. Who Are These People?• By mid February there will be over 500 million Twitter accounts• 90 million on Google+• There are 900 million people on Facebook• The professional social networking site LinkedIn has reached over 130 million members.  YOUR PEOPLE ARE OUT THERE
  18. 18. Ultimate GoalDrive traffic toyour website
  19. 19. Final Insight and Any Questions?“When I took office, only high energy physicists had ever heard of what iscalled the Worldwide Web. Now even my cat has its own page.” Bill ClintonJulie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo

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